Thursday 17 March 2016

First Look: Binx Walton for Superga – Autumn/Winter 2016

Superga are pleased to announce Binx as the new face of their Autumn/Winter 2016 (AW 16) campaign. Binx has taken on the role from previous brand ambassadors Alexa Chung, Rita Ora and most recently Suki Waterhouse.

Binx has teamed up with Superga for an exclusive shoot featuring the brand’s new collection; bringing a touch of her cool, raw style to the Italian brand’s coveted shoes.  Nashville native Binx is riding high in the fashion charts with an army of social media fans following her every move. Binx is a model not only with one of the most impressive lists of previous high profile campaigns, covers and editorials, but also a unique and aspirational style. A real voice of a generation with a creative vision, not only did she feature in the shoot, but she was also fully involved in the creative direction.

Superga pride themselves on supporting and nurturing the rising talent within the industry.  Binx is a step in a different direction than Superga’s previous faces, chosen for her talent as the world’s next Supermodel and creative force within the fashion industry, which caught the brand’s eye. 

“When you look at all that she’s achieved in such a short time, it just made so much sense to go with her than anyone else.”  Superga

“Getting a chance to collaborate and design my own line for Superga is and continues to be such an honor, their design team has really taken me in and let me take a huge part of this process. I have always wanted to explore other aspects of the industry and I'm so lucky to have such an amazing brand supporting me on not just the model side, but also the creative, directing, and designing.  Which is such a dream come true for me! “BINX

Binx has designed a collection of 2 styles for SUPERGA AW 16.

The Superga X Binx collection will be available at Superga Stores from Mid-March 2016. 

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