First Look: Superga Club S collection

The Superga Club S collection is inspired by retro designs and a sporty tennis aesthetic. The sneaker is made with premium quality materials and a classic design featuring trendy yet functional perforated holes.

The Superga Club S collection is exclusively available at Superga concept stores.

Introducing Abbey Lee – The New Face of Superga’s Womenswear Campaign

Superga is excited to announce the new face of their AW16 womenswear campaign, Abbey Lee. Abbey will be following in the footsteps of Suki Waterhouse, Alexa Chung and Binx Walton to become the face of the AW16 womenswear campaign.

Australian born actress Abbey Lee is known globally for her acting and legendary street style. She most recently starred in Mad Max, Fury Road in 2015 and will star in Neon Demon with Keanu Reeves, Elle Fanning and Christina Hendricks and Gods of Egypt with Gerard Butler.

As well as being the new face, Abbey Lee was hugely involved in the creative direction of the campaign and will showcase the many ways in which you can style your Superga's. Superga pride themselves on supporting and nurturing the rising talent within the industry and set to debut Abbey’s creative skills by developing styles for Superga’s SS17 collection.

The Womens AW16 collection will be available in Superga Stores nationwide. 

Introducing Charlie Casely-Hayford – The New Face of Superga’s Menswear Campaign

Superga is excited to announce the new face of their menswear Autumn/Winter 2016 (AW16) campaign, Charlie Casely-Hayford, who will be following on from previous ambassador Jack Guinness to become the face of the menswear AW16 campaign. Since launching his international brand in 2008 with his father, Charlie has been a favorite of GQ’s “best dressed men in Britain” and with a huge following Charlie has also been voted no.20 on GQ’s cool list of the most influential men under 40.

As well as being the new face, Charlie was hugely involved in the creative direction of the campaign and will showcase the many ways in which you can style your Superga’s.

Superga pride them on supporting and nurturing rising talent within the industry and is set to debut Charlie’s official collaboration in June 2016.

The Men’s AW16 collection will be available in Superga Stores nationwide. 

First Look: Binx Walton for Superga – Autumn/Winter 2016

Superga are pleased to announce Binx as the new face of their Autumn/Winter 2016 (AW 16) campaign. Binx has taken on the role from previous brand ambassadors Alexa Chung, Rita Ora and most recently Suki Waterhouse.

Binx has teamed up with Superga for an exclusive shoot featuring the brand’s new collection; bringing a touch of her cool, raw style to the Italian brand’s coveted shoes.  Nashville native Binx is riding high in the fashion charts with an army of social media fans following her every move. Binx is a model not only with one of the most impressive lists of previous high profile campaigns, covers and editorials, but also a unique and aspirational style. A real voice of a generation with a creative vision, not only did she feature in the shoot, but she was also fully involved in the creative direction.

Superga pride themselves on supporting and nurturing the rising talent within the industry.  Binx is a step in a different direction than Superga’s previous faces, chosen for her talent as the world’s next Supermodel and creative force within the fashion industry, which caught the brand’s eye. 

“When you look at all that she’s achieved in such a short time, it just made so much sense to go with her than anyone else.”  Superga

“Getting a chance to collaborate and design my own line for Superga is and continues to be such an honor, their design team has really taken me in and let me take a huge part of this process. I have always wanted to explore other aspects of the industry and I'm so lucky to have such an amazing brand supporting me on not just the model side, but also the creative, directing, and designing.  Which is such a dream come true for me! “BINX

Binx has designed a collection of 2 styles for SUPERGA AW 16.

The Superga X Binx collection will be available at Superga Stores from Mid-March 2016. 

CHULAAP x Superga – South Africa’s First Superga Designer Collection

For Spring/Summer15/16 Superga SA collaborates with Chu Suwannapha aka the ‘Prince of Prints’. Chu is known for his vividly electric and African inspired style. He recently debuted CHULAAP, a universally acclaimed collection at this year’s SA Menswear Week.

Thai born and Cape Town based Chu is the first South African designer collection, and offers three distinct and vibrant shoe designs.

The classic 2750 featuring a colourful Ndebele print. 

The 2790 monochromatic “AFRO POP” platform sneaker. 

The 2311 slip-on featuring an African wax origami print that is a nod to Chu’s Thai heritage and signature motif. 

The three shoe designs have a unique artistic, ethnic quality that will be a definite collector’s item for sneakerheads and fashion-lovers alike.

The collection will be available for purchase by international partners both in standalone stores & online.

Superga Re-launches its Floral and Tropical Botanical Range

With summer well underway, Italian footwear brand Superga is thrilled to re-launch its bright and bold Floral and Tropical Botanical Range. The range forms part of the wider Spring/Summer 2014-15 collection.

 It comprises a bevy of high tops, slip-ons, the popular traditional Superga classics as well as sporty slim-lines. Kick-starting the comfortable, vibrant and trendy range are the black & white 2095 ANNABELLA high tops and the white & violet 2754 FANTASYROSE high tops, which will retail for R800.00.

Slip-ons which Superga fanatics can look forward to are the green & fuchsia 2210 slip-ons, the light blue 2311 PALMS AZUL as well as the multi-coloured 2311. The classic 2750 sneaker has been revamped and is now presented in a BAHAMAS tropical print available in both fuchsia & violet as well as green respectively. It will retail for R800.00.

The 2951 slim-lines were first introduced in Poppy Ntshongwana’s range for Superga. Those who loved the burst of summer delivered by these sneakers will be elated to discover these island- loving offerings make a comeback not only in the light blue PALMS style, but also in a multi-coloured HAWAII style and will retail at R850.00.