Introducing The New Dynamic Stretch Denim For Men And Women By Hilfiger Denim

Tommy Hilfiger recently launched the Hilfiger Denim advertising campaign “An Island State of Mind”, which brings a laid-back island vibe to the urban concrete jungle. Contemporary city life gets an unexpected overhaul that’s playful, dynamic and optimistic – it’s a celebration of the brand’s fresh take on iconic denim classics with a spirited, edgy attitude that’s uniquely Hilfiger Denim. The campaign features millennial models & influencers including Hailey Baldwin, Immy Waterhouse, Luka Sabbat, Sang Woo Kim and David Bywater.

As part of the campaign, the Hilfiger Denim collection includes the new Dynamic Stretch denim for men and women. The innovative fabric has an 80 per cent stretch factor and a high-recovery finish, ensuring it retains its second-skin fit without losing elasticity – even after prolonged wear. The super-stretch fabric uses a high content of elastane to provide an incredible ease of motion and superior comfort, without losing its authentic denim look. It is supportive without being restrictive and allows for effortless movability.

The Dynamic Stretch women’s collection includes a skinny silhouette in low, mid, high and ultra-high-rise options in a variety of washes and rinses. The palette features light, mid and dark denim; black, white, pale blue and royal blue, while select styles feature destructed finishes and bleached whisker details.

The men’s Dynamic Stretch collection features a super-stretch skinny silhouette and a slim silhouette in washed gray-black, rinse-washed black and vintage light, mid and dark blues. Select styles are finished with random bleaching, 3D whiskers and scraped hemlines.

The Dynamic Stretch styles will be available this season at Tommy Hilifger standalone stores in Sandton & Cape Town as well as Stuttafords stores nationwide.

First Look: Tommy Hilfiger - THFLEX Rafael Nadal EDITION Capsule Collection

Tommy Hilfiger announced the launch of the THFLEX Rafael Nadal Edition capsule collection. The collection features modern suiting and shirting styles, and is tailored with precision fit and crafted from innovative Italian-made fabrics designed for performance. The designs are inspired by Tommy Hilfiger’s global brand ambassador, Rafael Nadal, and the quest for a suit that’s sophisticated and sharp but at the same time made for movement, comfort and travel.

The THFLEX Rafael Nadal Edition collection includes six limited-edition shirt styles and limited-edition suits inspired by Rafael Nadal fuse sartorial tailoring and performance fabrics.

In shades of blue and white and featuring micro check, stripe and solid finishes, and a specialty silk tie offering in Tommy Hilfiger’s signature navy, red and white palette with iconic multi-width diagonal stripes.

The THFLEX capsule collection will be available at Tommy Hilfiger stores in Europe, North America, Asia, Latin America and South Africa. In South Africa it will be available from mid-March at Tommy Hilfiger Standalone stores nationwide.

Introducing Hilfiger Edition: Tommy Hilfiger x New York Fashion Week: Men’s – Fall (Autumn) 2016

 

Mr. Tommy Hilfiger presented his Fall (Autumn) 2016 Hilfiger Edition collection on February 3, 2016, at Cedar Lake in Manhattan during New York Fashion Week: Men’s.

What is an icon? This season Tommy Hilfiger explores the concept as he presents Hilfiger Edition, a carefully considered and thoughtfully reimagined collection of indispensable menswear classics. We look to our own 30-year history and Tommy’s most signature pieces to deliver the fundamental building blocks of a modern wardrobe. Through his well-honed lens, familiar heritage styles feel necessary, youthful and ready for right now.

There are covetable coats from the Crombie to the puffer and thickly cabled fisherman sweaters. Suiting and pajamas are luxurious in a glen plaid or graphic chalk stripes, and the rugby is a playful patchwork. Trousers are cut slouchy and denim is selvedge. Accessories and footwear are the ultimate essentials. All offer the rich detailing that is signature to our brand DNA.

At its foundation, colors are traditional, fabrications are both time-honored and technical, while silhouettes have a genuine sense of ease that is so in keeping with today’s versatile needs. “We looked at each garment from every angle,” noted Tommy, “giving a sense of newness without ever losing sight of what made them special in the first place.”

Fall 2016 puts a confident spotlight on Tommy’s favorite icons for an edited collection of elevated American clothing with a modern global eye.

About Hilfiger Edition

“Our Hilfiger Edition collection celebrates the best of American menswear classics, revisited with a sporty, luxe twist,” said Tommy Hilfiger. “We’re embracing a new appreciation for authenticity in men’s fashion – it’s about ordinary, everyday essentials redone in an elevated way. We proudly supported the inaugural season of NYFW: Men’s back in July, and we’re excited to be back for Fall 2016 to share our interpretation of original and relevant men’s fashion today.”

Hilfiger Edition is a collection of all-American style essentials curated from the extensive world of Tommy Hilfiger men’s. Hilfiger Edition celebrates the brand’s heritage pieces and iconic style staples in a relevant, luxurious way with new proportions and updated silhouettes. A fresh perspective on dressing in the modern age, these fundamentals are the ultimate building blocks of a contemporary wardrobe. Each piece is revisited with luxe finishes and signature details in stitching, buttons, trims and piping, which give every style a sophisticated, effortless edge that’s uniquely Tommy.

First Look: Tommy Hilfiger Spring 2016 Global Advertising Campaign

Tommy Hilfiger announced its Spring 2016 global advertising campaign, Wish You Were Here. Inspired by an island-hopping holiday to exotic locales in St. Vincent and The Grenadines, the campaign celebrates relaxed Caribbean lifestyle with an eclectic, spirited twist that’s uniquely Tommy. Set against a backdrop of turquoise waters and white sand beaches, the signature style combines laidback island ease with a sophisticated touch; it’s iconic holiday style at its best.

Tommy Hilfiger sends warmest wishes from exotic Mustique, where supermodel Behati Prinsloo (brand ambassador for the third consecutive season) and her handsome crew of castaways (Miles McMillan, Marlon Teixeira, Nathan Owens, Jordan Barrett, and Darius Trabalza Haynes) are hitting the beach with spirit and style. Up a leafy palm or splashing in the surf, she’s a modern-day explorer – ready to write her own adventures and lead the gang in hot pursuit of the good life. Island casual meets sporty cool, with an individual twist. Nautical red, white and blue meet native flora in sophisticated pieces with laid-back ease. Think crocheted knits and candy-striped dresses. Embroidered seersucker shirts. Blazers and button-downs, layered over wild floral polos.

“Our Spring ’16 campaign is inspired by the eternal island vacation,” said Tommy Hilfiger. “My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together. This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.”

Wish You Were Here is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

The Tommy Hilfiger Spring/Summer 2016 collection is available in Tommy Hilfiger standalone stores & Stuttafords from January to July 2016.

Gigi Hadid is the New Global Brand Ambassador for Tommy Hilfiger

Internationally renowned supermodel Gigi Hadid is the new brand ambassador for Tommy Hilfiger women’s beginning Autumn 2016. As part of her exclusive ambassadorship, Hadid has partnered with Tommy Hilfiger to launch her first capsule collection, created in collaboration with the iconic American designer. Launching in Autumn 2016, the capsule will feature women’s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, which celebrate Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage.

“I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,” said Tommy Hilfiger. “Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”

Hadid’s ambassadorship reflects the company’s strategic commitment to expanding its women’s businesses globally; while already a significant contributor to global revenues, there is a strong potential for additional growth across all women’s categories. The expansion strategy encompasses design direction, store design, merchandising, presentation and communication to present a fresh new vision for Tommy Hilfiger womenswear, reinforcing the brand’s credentials as the world’s leading accessible designer brand that offers stylish classics with a playful fashion edge.

Dubbed a “social supermodel,” Hadid has been credited with reshaping the world of modeling in the 21st century, and reinventing the role of the supermodel in millennial culture. Through the incredible reach of her social media channels, she connects with fans around the world – over 9.8 million on Instagram alone – and offers them a unique, behind-the-scenes glimpse into her lifestyle as a trend-setting style icon. She has appeared on the covers of Vogue, W, Harper’s Bazaar, Elle, TeenVogue, Numéro, Schön!, and CR Fashion Book, amongst others, and has also appeared in music videos and television programs around the world.

“I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” said Gigi Hadid. “His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”

The collection and fragrance campaigns will be photographed in early 2016 in New York City, and will break globally in Autumn 2016 with dedicated print, online and out-of-home media placements worldwide. Hadid’s campaign will run alongside the brand’s seasonal advertising and dedicated men’s tailored and underwear campaign with brand ambassador Rafael Nadal. To further support the global partnership, Hadid will attend exclusive launch events in key markets around the world, including appearing in the brand’s Hilfiger Collection fashion show during New York Fashion Week.

Tommy Hilfiger has a long history of working with inspiring pop culture icons, and Hadid joins an expanding list of influential women who have partnered with the brand. Past collaborators have included Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts and Alexa Chung, and in recent seasons, Suki and Immy Waterhouse, and Behati Prinsloo have put their own unique twist on what it means to be a “Tommy Girl” today. The brand has also garnered an impressive list of top models who have walked in its fashion shows including Kendall Jenner, Hailey Baldwin, Lizzy Jagger, Georgia May Jagger, Bella Hadid, Binx Walton and Stella Maxwell, among others.

The Autumn ’16 Hilfiger Collection and Tommy Hilfiger sportswear collections, including Hadid’s capsule and fragrance, will be available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.

Tommy Hilfiger Opens a Standalone Store in Eastgate Mall

Tommy Hilfiger has launched its second standalone store in Johannesburg after Sandton City in the popular Eastgate Mall in Johannesburg. The store houses Hilfiger Denim, Tommy Hilfiger Tailored & Tommy Hilfiger Mainline Women’s & Men’s collections and is operated by Stuttafords (exclusive distributor partner of Tommy Hilfiger South Africa).

The store currently showcases the latest Spring Summer 2016 collections for men and women, along with accessories including footwear, handbags and underwear. Its interior is designed to reflect the mix of classic and modern influences that epitomize Tommy Hilfiger’s “preppy with a twist” heritage. American antiques, vintage fixtures and industrial accents throughout the space reflect the brand’s cool, rock-and-roll, all-American spirit.

The first Tommy Hilfiger standalone store opened in illustrious V&A in April 2013, closely followed by Sandton City in November of the same year. The Eastgate Tommy Hilfiger standalone marks the third of a number stores scheduled to open in prime locations over the next couple of years. Tommy Hilfiger is currently also available in various Stuttafords locations such as Rosebank Mall, Menlyn Park, Gateway, Canal Walk, Botswana (Airport Junction & Game City) & Namibia (Maerua Mall). 

Store Details:

Tommy Hilfiger

Shop U12

Eastgate Shopping Centre

43 Bradford Road

Bedfordview

2008