Somerset Jane’s Spring/Summer 2016 Collection Will Make You Want To Travel

As a finalist in the Lufthansa 1^st Best Collections, Melissa Jane Somerset of Somerset Jane designed a lovely collection that will have you looking 1^st class chic for any destination which you dream of embarking on! She features an array of dresses, tops, pants and jumpsuits which are easy on the eyes, made of quality fabrics and are comfortable to travel in.

Somerset Jane’s Spring/Summer 2016 (SS16) collection was designed around a brief being ‘Dress for your Flight 1^st Class Lufthansa’. The collection maintained a minimalist aesthetic, with interesting cuts and shapes. The colour palette was very monochromatic and minimal and included grey, black, white and navy, which held the collection together and gave it a sense of sophistication.

Somerset Jane’s SS16 collection is equally stylish and comfortable and will be great additions to your wardrobe.

First Look: Diesel Spring/Summer 2016 Campaign

Diesel’s spring/summer 2016 campaign comments on our digital culture, its #slogans and the joyful absurdities of our online/offline behaviour.

“Our worlds, online and offline, are completely merged,” says artistic director Nicola Formichetti.  “Digital is now more real than reality. Emojis have become the new Esperanto, a universal language which is understood by millions.”

“We worked with director/photography duo Santiago & Mauricio to shoot fun, instant video clips before the traditional advertising images. It was really important to speak today’s language as phones and computers are the tools we connect with.”

Inspired by the humorous way emojis describe real-life scenarios, Diesel commissioned its own emoji alphabet, used throughout.

The campaign features singer and actor Joe Jonas; actress, singer and designer Kiko Mizuhara, plus Jonas’ group DNCE. While the cast of models include Diesel family Sara Cummings and Sang Woo Kim; hunk Trevor Signorino and Stav Strashko, a male on the women’s board at his agency. Stav identifies as a girl and feels very comfortable in his own skin.

The casting continues the Diesel DNA of bringing together different cultures, personalities and individuals that Formichetti finds online. Freedom is our flavour and you should be who you want. 

Video clips show Sang cyber flirting, Kiko sending a hyperreal selfie, Sara online shopping and Aki von Glasow left-swiping all his favourites. Social media birthed the idea ‘that moment when’ and you’ll see models fall in love with themselves, make emoji faces and tell us their #currentmood.

First Look: Tommy Hilfiger Spring 2016 Global Advertising Campaign

Tommy Hilfiger announced its Spring 2016 global advertising campaign, Wish You Were Here. Inspired by an island-hopping holiday to exotic locales in St. Vincent and The Grenadines, the campaign celebrates relaxed Caribbean lifestyle with an eclectic, spirited twist that’s uniquely Tommy. Set against a backdrop of turquoise waters and white sand beaches, the signature style combines laidback island ease with a sophisticated touch; it’s iconic holiday style at its best.

Tommy Hilfiger sends warmest wishes from exotic Mustique, where supermodel Behati Prinsloo (brand ambassador for the third consecutive season) and her handsome crew of castaways (Miles McMillan, Marlon Teixeira, Nathan Owens, Jordan Barrett, and Darius Trabalza Haynes) are hitting the beach with spirit and style. Up a leafy palm or splashing in the surf, she’s a modern-day explorer – ready to write her own adventures and lead the gang in hot pursuit of the good life. Island casual meets sporty cool, with an individual twist. Nautical red, white and blue meet native flora in sophisticated pieces with laid-back ease. Think crocheted knits and candy-striped dresses. Embroidered seersucker shirts. Blazers and button-downs, layered over wild floral polos.

“Our Spring ’16 campaign is inspired by the eternal island vacation,” said Tommy Hilfiger. “My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together. This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.”

Wish You Were Here is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

The Tommy Hilfiger Spring/Summer 2016 collection is available in Tommy Hilfiger standalone stores & Stuttafords from January to July 2016.

Game On! Introducing Radley Spring/Summer 2016

Radley launches the Radley Sporting Society, this Spring/Summer, to celebrate some of Britain’s cherished outdoor sports.

Radley’s polished leather handbags take inspiration from pristine bowling greens, while cues from the badminton court emerge in geometric shapes, nimble stripes and two-tone hues. London’s multi-coloured lido, Tooting, gets a namecheck too, with a palette of saturated pastels, swimming pool blues and nearly neons.

Sportswear references appear at every angle from neat poppers and slick drawstring closures, to streamlined silhouettes and practical pockets. This season’s collection has a confident energised feel with the ability to propel even the self-proclaimed sports-shy into full-on athletics mode. Game On!

Radley is available from Stuttafords in South Africa.

Introducing Craig Port Swim for Spring/Summer 2015

For Spring/Summer 2015 (SS15) Craig Port channels a happy, carefree, holiday spirit with a

Swimwear collection set to become one’s essential vacation companion. The collection was influenced by 1970’s poolside utopia, retro athletics and bohemian hedonism. The styles takes you from sun lounger to sun downer with a clink of a glass.
 

Inspired by his #PortSquad of celebrities, friends and models, Craig designed the collection with the male form in mind, a true ode to summer and the team you definitively want to be a part of this season.
 

Briefs in either square or box cut are made from quick dry performance fabrics in navy, white or ‘Baywatch’ red. Careful attention has been paid to designer details, thoughtful branding and eye-catching trims that give the collection a refined edge.
 

The wax cotton PORT short, available in either mid or shorter length, comes in an array of jewel toned tribal prints that celebrate modern Africa. Tourmaline and tanzanite tones give playful cuts a sophisticated feel that wouldn’t go amiss at Coachella or the beaches of Formentera.
 

Craig Port hosted his eagerly awaited SS15 Swimwear launch, on Saturday 21 November 2015, in association with South African Menswear Week at The Glen Boutique Hotel & Spa in Sea Point, Cape Town. The event saw media darlings, celebrities and VIP guests welcomed with an Aperol Spritz, who then made their way to the terraced pool area to be serenaded by Acoustic Element who set the tone for a sweltering afternoon to celebrate the official opening of the summer swimwear season. Zolani Mahola from Freshly Ground treated guests to a surprise performance.

Pieces from the collection start from R450.00

Introducing the Maaji Greenscape Dawn Summer Collection

Maaji’s new secret garden-inspired collection is full of magical and surreal dreamscapes. The innovative silhouettes and combinations of prints and details are designed to be fashionable, yet functional. The swimwear, beachwear and studio collection includes pieces in bright colours and nude tones complimented by neons and neutrals, with a good dose of exotic floral and mystical animal prints.

For the swimwear collection, Maaji brings us high-waisted bottoms and high-cut legs alongside sports inspired silhouettes as well as structured body con swimsuits, underwire tops, strappy backs and lingerie-inspired elastics.

Maaji’s studio collection includes gorgeous athletic tops, tanks and sports bras, as well as yoga pants and shorts in colourful, eye-catching patterns. These multifunctional and fashion-forward pieces in the collection are designed to fit any active lifestyle and can be worn for swimming, surfing or running.

Prices range from:

• R1050 to R2750 for the swimwear pieces;
• R1050 to R2850 for the beachwear; and
• R1100 to R2300 for the studio collection.

On The Road – Fabiani Spring/Summer 2015

For Spring/Summer 2015 Fabiani embraces destination style with an Italian narrative that takes you On The Road. Inspired by the Targa Florio, one of the world’s oldest open road automobile races held in the mountains of Sicily near Palermo, the creative direction pays homage to vintage motorsport with a Fabiani twist.

Soft tailoring, clean lines and hues of ocean blue effortlessly blend modern trends with iconic classics. The Fabiani woolstretch suit stars in navy and black while other suiting takes on a lighter form in beige or white for a quintessential European look. A premium stretch denim capsule collection offers a range of slim fit styles in classic 5 pocket designs.

The collection’s colour palette extends beyond timeless beige, white and light grey to include a full spectrum of blues and brighter pastels. Comfort and versatility lead this season but always with an emphasis on premium quality and impeccable design. Blazers and bomber jackets in a combination of cotton and wool are paired with premium compact Giza cotton shirts printed exclusively for the brand at selected mills in Italy. Super fine jersey knit polos and tees add a pop of colour with Italian motorsport badges, motifs and branding for a first place finish.

This season Fabiani launches a sophisticated sneaker in an array of colour combinations. The winning collection in full grain leather compliments both classic tailoring and casual streetwear, falling in line with international footwear trends. A wide collection of formal shoes in calf leather offers a range of styles for the modern man. Finishing the look with one of Fabiani’s key accessory pieces including branded caps, pocket hankies, bracelets, eyewear, knitted ties or socks.

The Fabiani Collection is exclusively available at Fabiani stores. For more information, visit www.fabiani.co.za

5 Top Trends From Durban Fashion Fair 2015

Durban Fashion Fair is over and a week full of exciting shows and events went by. With their brand new collections, the designers had us in ‘awe’. Each of the designers had a unique point of view for their collections, which made each show interesting and great to watch.

The Swag Craze Team have spotted the following five biggest trends from Durban Fashion Fair:

Afrocentric

The Afrocentric trend is a key favorite for designers. The colours usually pop and the prints are bold. 

The following designers showcased the trend on the runway:  Bhekisisa Langa, Black Pepper, Abrantie The Gentleman, Clemas (Menswear); Ruutz, Afrolicious, Aimsworth Design, Mo’Creations & Couture, Ralfe (Women’s wear).

Monochrome

The simplicity of monochrome makes it a timeless classic, and once again it remained a key trend at Durban Fashion Fair.

The following designers showcased the trend on the runway: House of St Luke, Black Pepper, CSquared, Palse, Shadow by Sidumiso (Menswear); Tiba-Sheena, Zarth, Jamal Taslaq Couture, Thula Sindi, Shadow by Sidumiso (Women’s wear).

Soft Colours 

Soft tones remain in style and are always great for Spring/Summer collections. 

The following designers showed us how to wear this trend this season: CSquared, Viyella, Kuene,& Sons, Terrance Bray (Menswear); Ruutz, Bamboo Hill, Khanyi, Amos, Ralfe (Women’s wear).

Transparency

Transparency is a great trend for Spring/Summer. Designers showed see-through sleeves, skirts, shirts, etc.

The following designers showed us how to rock this trend: Lekonic, House of St Luke, Black Pepper (Menswear); Sanah Designs, Tiba-Sheena, Jamal Taslaq Couture, Nonkosi (Women’s wear).

White

White is a classic color that is always in style. 

The following designers showed us how to rock this trend: Viyella, Lekonic, Life by Andre Martin, Palse and Shadow by Sidumiso (Menswear); Zarth, Jamal Taslaq Couture, TDZ Designs, Kathrin Kidger (Women’s wear).

Image Credit: Simon Deiner / SDR Photo 

Highlights from MBFWCT 2015

Lalesso

Dax Martin

David Tlale

Craig Native

Ruald Rheeder

Adriaan Kuiters + Jody Paulsen