Introducing The New Dynamic Stretch Denim For Men And Women By Hilfiger Denim

Tommy Hilfiger recently launched the Hilfiger Denim advertising campaign “An Island State of Mind”, which brings a laid-back island vibe to the urban concrete jungle. Contemporary city life gets an unexpected overhaul that’s playful, dynamic and optimistic – it’s a celebration of the brand’s fresh take on iconic denim classics with a spirited, edgy attitude that’s uniquely Hilfiger Denim. The campaign features millennial models & influencers including Hailey Baldwin, Immy Waterhouse, Luka Sabbat, Sang Woo Kim and David Bywater.

As part of the campaign, the Hilfiger Denim collection includes the new Dynamic Stretch denim for men and women. The innovative fabric has an 80 per cent stretch factor and a high-recovery finish, ensuring it retains its second-skin fit without losing elasticity – even after prolonged wear. The super-stretch fabric uses a high content of elastane to provide an incredible ease of motion and superior comfort, without losing its authentic denim look. It is supportive without being restrictive and allows for effortless movability.

The Dynamic Stretch women’s collection includes a skinny silhouette in low, mid, high and ultra-high-rise options in a variety of washes and rinses. The palette features light, mid and dark denim; black, white, pale blue and royal blue, while select styles feature destructed finishes and bleached whisker details.

The men’s Dynamic Stretch collection features a super-stretch skinny silhouette and a slim silhouette in washed gray-black, rinse-washed black and vintage light, mid and dark blues. Select styles are finished with random bleaching, 3D whiskers and scraped hemlines.

The Dynamic Stretch styles will be available this season at Tommy Hilifger standalone stores in Sandton & Cape Town as well as Stuttafords stores nationwide.

First Look: Tommy Hilfiger - THFLEX Rafael Nadal EDITION Capsule Collection

Tommy Hilfiger announced the launch of the THFLEX Rafael Nadal Edition capsule collection. The collection features modern suiting and shirting styles, and is tailored with precision fit and crafted from innovative Italian-made fabrics designed for performance. The designs are inspired by Tommy Hilfiger’s global brand ambassador, Rafael Nadal, and the quest for a suit that’s sophisticated and sharp but at the same time made for movement, comfort and travel.

The THFLEX Rafael Nadal Edition collection includes six limited-edition shirt styles and limited-edition suits inspired by Rafael Nadal fuse sartorial tailoring and performance fabrics.

In shades of blue and white and featuring micro check, stripe and solid finishes, and a specialty silk tie offering in Tommy Hilfiger’s signature navy, red and white palette with iconic multi-width diagonal stripes.

The THFLEX capsule collection will be available at Tommy Hilfiger stores in Europe, North America, Asia, Latin America and South Africa. In South Africa it will be available from mid-March at Tommy Hilfiger Standalone stores nationwide.

First Look: Tommy Hilfiger Spring 2016 Global Advertising Campaign

Tommy Hilfiger announced its Spring 2016 global advertising campaign, Wish You Were Here. Inspired by an island-hopping holiday to exotic locales in St. Vincent and The Grenadines, the campaign celebrates relaxed Caribbean lifestyle with an eclectic, spirited twist that’s uniquely Tommy. Set against a backdrop of turquoise waters and white sand beaches, the signature style combines laidback island ease with a sophisticated touch; it’s iconic holiday style at its best.

Tommy Hilfiger sends warmest wishes from exotic Mustique, where supermodel Behati Prinsloo (brand ambassador for the third consecutive season) and her handsome crew of castaways (Miles McMillan, Marlon Teixeira, Nathan Owens, Jordan Barrett, and Darius Trabalza Haynes) are hitting the beach with spirit and style. Up a leafy palm or splashing in the surf, she’s a modern-day explorer – ready to write her own adventures and lead the gang in hot pursuit of the good life. Island casual meets sporty cool, with an individual twist. Nautical red, white and blue meet native flora in sophisticated pieces with laid-back ease. Think crocheted knits and candy-striped dresses. Embroidered seersucker shirts. Blazers and button-downs, layered over wild floral polos.

“Our Spring ’16 campaign is inspired by the eternal island vacation,” said Tommy Hilfiger. “My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together. This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.”

Wish You Were Here is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

The Tommy Hilfiger Spring/Summer 2016 collection is available in Tommy Hilfiger standalone stores & Stuttafords from January to July 2016.

Game On! Introducing Radley Spring/Summer 2016

Radley launches the Radley Sporting Society, this Spring/Summer, to celebrate some of Britain’s cherished outdoor sports.

Radley’s polished leather handbags take inspiration from pristine bowling greens, while cues from the badminton court emerge in geometric shapes, nimble stripes and two-tone hues. London’s multi-coloured lido, Tooting, gets a namecheck too, with a palette of saturated pastels, swimming pool blues and nearly neons.

Sportswear references appear at every angle from neat poppers and slick drawstring closures, to streamlined silhouettes and practical pockets. This season’s collection has a confident energised feel with the ability to propel even the self-proclaimed sports-shy into full-on athletics mode. Game On!

Radley is available from Stuttafords in South Africa.