First Look: adidas Originals Scarlet Red Winter Adventure Pack

adidas Originals released their latest Winter 2017 Collection that includes the adidas EQT Support ADV, Forum PK, Tubular Doom, and the Seeulater Primeknit.

As the name of the collection suggests, all pairs come with a Scarlet Red colour scheme, a hue ideal for the upcoming holiday season. A combination of mesh, Primeknit, neoprene, suede, leather and nylon construction can be spotted on the new silhouettes. The tonal Scarlet Red upper is offset by hits of Light Blue, Purple, Black and White strategically placed throughout the shoe.

The adidas Originals Scarlet Red Adventure Pack is available at selected retailers.

adidas Originals Drop The Latest EQT Footwear and Apparel Pack

This season adidas Originals pays tribute to the city of Detroit with the release of a new EQT footwear and apparel pack.

Drawing from the unique ‘90’s aesthetic and colour palette of the original Equipment series, the new apparel collection offers a range of classic sportswear pieces in accessible, mixable colours. For women iconic colours like white, heather grey and essential EQT green are brought together across a range of pieces including dresses, sweats and outerwear.

In the men’s range, similar principles are applied to a more classic apparel collection, switching out EQT green for a deep EQT blue shade. Similar details such as EQT 3-stripes graphic prints and panelled constructions return, whilst designs take a more traditional route, modifying classic sportswear with subtle adjustments such as extended silhouettes and utility pockets.

For women, a new iteration of the EQT Racing ADV silhouette is presented in a clean aqua colour way with contrast black accents. The men’s offering presents a new edition of the futuristic EQT Support 93/17 model, utilising a knit textile upper with contrast mesh quarter panels and tailored embroidery details.

A refined approach to an adidas Equipment classic, the EQT Support RF model receives two new treatments this season for men and women. The men’s iteration assumes a classic 90’s running materiel way, featuring a mesh construction with suede panels and welded overlay details. Rendered in a Carbon black colourway, it’s an understated approach that brings the classic adidas footwear design to the fore. For the women’s Support RF edition, a slightly altered approach counters a mesh vamp with nubuck panels and roller knit textile on the tongue and quarter. 

First Look: adidas Originals EQT Support 93/17 Still Breeze Glitch Camo

The adidas EQT series continues to get modernized revivals thanks to the ongoing combinations of Primeknit, Boost, and just the right amount of retro inspiration with popular silhouettes like the adidas EQT Support 93/17 holding down the release slate.

Presented in Wonder Pink and Core Black, both of these iterations of the EQT Support 93/17 feature a classic pixelated graphic on the Primeknit upper with premium nubuck overlays, structured by the shoe’s signature molded TPU support panel and heel cap. Additional details include touches embroidery on the vamp, EQT branding on the medial side and essential EQT webbing tape showing the 3-Stripe mark. Down below we see a full-length BOOST midsole with molded EQT features showing the 3-Stripe mark.

The adidas Originals EQT Support 93/17 Still Breeze Glitch Camo on Saturday, 8 July 2017.

First Look: adidas Consortium x Highs and Lows EQT Running Support 93

Highs & Lows of Australia reworked the adidas EQT Support 93 and gave it a jaw-dropping upgrade inspired by the ‘Interceptor’, the beefed-up muscle car featured in the Mad Max franchise. This EQT is based on the muscle cars that rose to cinematic and cultural significance during the 1970s and 1980s. An era where cars were gutted, hybridized and pushed to their performance limits.

Using forged neoprene, waxed sailcloth, aged cowhide and nubuck, Highs and Lows toughens the iconic runner that would fit the rugged desert wasteland battlefield where most of the Mad Max franchise takes place. Flecks of sandy gold are speckled on the midsole, while the gradient effect on the three stripes represents the iconic zoomie exhaust pipes seen on the upgraded Ford Falcon XB Coupe.

The adidas Consortium x Highs and Lows EQT Running Support 93 ‘Interceptor’ will drop on Saturday, 17 December 2016.

An Inside Look Into a Rare Photo Project in Celebration of the Forthcoming ‘KING PUSH’ EQT Grayscale

adidas Originals paired famed photographer Ari Marcopoulos with international rap star Pusha T to create a rare photo project in celebration of the forthcoming ‘KING PUSH’ EQT grayscale.

As part of an on-going collaboration with adidas Originals, Pusha T is profiled in a minimalistic photoshoot personifying a refreshed EQT silhouette with a pared-down design language. Famed photographer and filmmaker Ari Marcopoulous mixes vintage and modern film development techniques to capture Pusha T in a raw aesthetic using a coveted 8×10 analog format.

Clean, authentic and thought-provoking, Pusha T is featured in the black and white analog shoot wearing a simple white t-shirt, black denim pants and the King Push EQT shoe. The familiar photographic styling of Ari Marcopoulos is evident in the creative direction of photoshoot, noting a signature aesthetic often identified through his unique ability to capture the underbelly of American street culture through an honest lens.

A foreshadowing into the upcoming design of the limited-edition ‘King Push’ EQT grayscale, Pusha T defines essentialism in personal style highlighting a simplified wardrobe that is uniquely his own. Stay tuned for more information on the upcoming King Push EQT.