First Look: adidas Originals Scarlet Red Winter Adventure Pack

adidas Originals released their latest Winter 2017 Collection that includes the adidas EQT Support ADV, Forum PK, Tubular Doom, and the Seeulater Primeknit.

As the name of the collection suggests, all pairs come with a Scarlet Red colour scheme, a hue ideal for the upcoming holiday season. A combination of mesh, Primeknit, neoprene, suede, leather and nylon construction can be spotted on the new silhouettes. The tonal Scarlet Red upper is offset by hits of Light Blue, Purple, Black and White strategically placed throughout the shoe.

The adidas Originals Scarlet Red Adventure Pack is available at selected retailers.

First Look: adidas introduces new Tubular iterations

This season, Tubular challenges the rules and conventions of “high fashion”, disrupting the status quo and starting a dialogue about where, and to whom fashion belongs. The story we tell is one that connects the streets to the catwalk – showing that today, street rules fashion, and not the other way around.

NOVA Tubular apparel collection

This September, adidas Originals presents the latest instalment of its NOVA Tubular apparel collection for men and women.  Informed by archive adidas designs and distinct moments in sportswear history, the NOVA Tubular collection’s unique blend of references culminates as a considered expression of modern style perspectives. The apparel collection explores unorthodox colour palettes including classic heather greys and blacks to forest greens for men and olives, navy blues and pinks for women.

In the men’s range, this ethos manifests through a range of weather-ready pieces, including windproof tracktops and pants, patterned crewneck sweats and classic jersey pieces. For the women’s offer, this same ethos is applied to a selection of feminine silhouettes such as leggings, hoodies, sweats and skirts.

Tubular Rise

 

Introducing a brand new silhouette this season, adidas Originals presents perhaps the boldest iteration of the Tubular philosophy yet with the creation of the Tubular Rise model. Offered in a tonal tan colourway, a Primeknit upper provides an adaptive, comfortable foundation, structured by a large suede midfoot cage and elastic heel counter. Space-dyed neon fibres in the upper textile push the futuristic aesthetic even further, whilst a modern, integrated lacing system blends into the shoe’s aggressive design. This is then placed atop a textured EVA midsole with moulded stability plugs, including an overflow panel that rises up across the shoe’s heel quarter.

Tubular Dawn

adidas Originals also steps forward with two new iterations of the new Tubular Dawn silhouette, offering the women’s-exclusive model in a duo of classic colourways.

With a notable use of tone and texture, the first iteration features a matte mesh textile upper in Utility Black, with 3D embroidered details on the forefoot and heel. This is expanded by webbing details on the quarter with a reflective silicone print, integrating into a modern lacing system with two-tone laces. The design is then placed upon the distinctive ridged outsole of the Tubular Doom silhouette, finished with a nubuck leather heel piece and Tubular branding on the tongue. This is then countered by a Primeknit edition in Trace Olive, swapping mesh out for adidas’ adaptive Primeknit material with a woven speckle motif, countered with a leather heel piece for a premium take on the Tubular Dawn aesthetic.

Tubular Doom PK W / Tubular Doom Sock PK

The Tubular Doom steps out in a trio of new iterations this month, courtesy of adidas Originals. First up, the original Tubular Doom silhouette will be releasing in a women’s-exclusive iteration. The shoe’s sock-fit design is brought to its apex through a full Primeknit upper, supported by structural overlays and a contrast heel-cage panel. Offered in a clean Raw Pink colorway with contrast Vapour Grey details, the release brings the aggressive aesthetic of the Tubular Doom into a softer, feminine context without sacrificing any of its original energy.

Accompanying the Tubular Doom PK, the Tubular Doom Sock arrives in a new Primeknit construction, structured by a rear heel-support piece and an integrated lacing system. The Tubular Doom Sock PK will be available in Charcoal and Core Black colourways.

Tubular is available at adidas Originals stores, adidas online store, AREA3 and selected retailers.

adidas Originals Continues Its Hot Streak With FW16 Tubular Silhouettes

adidas Originals has released new Tubular footwear, in the form of the Tubular Doom, Tubular Entrap PK, Tubular Instinct PK, Tubular Invader 2.0 and Tubular Radial PK.

Tubular Doom PK

Leather overlays add to the premium and modern aesthetic. The Primeknit upper and heel tab combined with the ribbed sock-like collar allows for an enhanced fit.

Tubular Entrap PK

Pairing minimalist features with a jacquard-like Primeknit upper, the contrast of simplicity and intricate styling form a perfect balance for this street silhouette.

Tubular Entrap

Sleek yet vibrant, the Tubular Entrap is an example of minimalism blended with bold styling - prevalent with the vibrant snakeskin effect on the heel counter.

Tubular Instinct PK

Characterized by modernist principles with a jacquard-like print, the Tubular Instinct with a Primeknit upper is a fine example of elite design & contemporary styling.

Tubular Invader 2.0

The Tubular Invader 2.0 continues the theme of a clean aesthetic with contemporary design. Taking cues from the street, this silhouette effortlessly  breaks the mould.

Tubular Radial PK

Mixing premium materials such as suede and a Primeknit upper, this model is one for true footwear collectors. Directional, futuristic and clean - challenge the future in style.

The Tubular footwear are available at adidas.co.za and selected retailers.

Peep the adidas Originals FW16 Lookbook which showcases some of the Tubular silhouettes!

First Look: adidas Originals FW16 Tubular Lookbook

adidas Originals presents the FW16 Tubular Lookbook. Showcasing the Tubular’s ground-breaking form, the shoot includes some of the newest releases from the progressive silhouette including the Instinct and Entrap models.

Featuring the face of the Tubular FW16 campaign, Damian Lillard, the shoot sees the basketball superstar exude the same commanding force he demonstrates on court to the studio, begging the question ‘Who Runs the Runway?’

Check out some of the pictures from the lookbook:

First Look: adidas Originals Tubular Doom Primeknit

adidas Originals presents two new iterations of the untouchable Tubular Doom silhouette this season, blending the shoe’s fiercely progressive design with pure 3-stripes tech in the Tubular Doom Primeknit.

True to the uncompromising philosophy of the Tubular series, the Tubular Doom Primeknit features a wealth of technical considerations from an over-vamp footstrap and structural heel cage to an integrated 3-stripes lace system, finished with a full Primeknit upper for unparalleled fit and comfort. Available in the grey colourway with contrast white tooling, it’s a classic release of a trailblazing silhouette, blending groundbreaking 3-stripes design with essential technical details.

The adidas Originals Tubular Doom Primeknit will be available from Friday, 29 July 2016 for R2699 (prices subject to change) from various retailers.

Introducing the adidas Tubular Doom Tonal Pack

The boldest iteration from the Tubular Series is now available in two colourways. Known as the adidas Tubular Doom Tonal Pack, this duo of Tubulars comes in two different colour options. The first pair comes draped in Triple Black and the second pair comes in a hot pink colour way.

The Tubular Doom is made out of a neoprene upper paired up with the suede overlays placed on the lacing system, heel and toe. A tonal strap appears on the forefoot, with the popular sock-like bootie construction dressed in Triple Black or Triple Pink.

The adidas Tubular Doom Tonal Pack is available at selected retailers.

The Tubular by adidas Originals

The Tubular signals the latest evolution for adidas Originals, resulting in a silhouette that marries the innovative spirit inherent to adidas with a dynamic, new design aesthetic.

Taking design inspiration from the iconic adidas Forum, it adds sidewalls to the distinctive tire inner tube-inspired outsole and signature X detail on the sides.

The sneaker, which is born in sports and raised in fashion, is an unparalleled blend of form and function, and is setting the pace in progressive fashion footwear in 2015. Its clean visual references and intuitive tech is a testament to performance footwear with uncompromised style.

For more information, visit www.adidas.com/tubular and follow adidas South Africa on Twitter (@adidasZA) and Instagram (adidasZA). Join the conversation by using #adidasOriginals and #Tubular.

adidas Originals releases Tubular Runner Primeknit Snake Pack

Having set the pace in 2015 with an intuitive blend of athletics and aesthetics, the adidas Originals Tubular has made an enduring mark in both performance and casual footwear. This season the most progressive silhouette from adidas Originals meets the most advanced Primeknit technology…the result: the Tubular Runner Primeknit Snake Pack.

Primeknit technology- a method that digitally knits the entire upper in just one piece- uses knitted fused yarn that fine tunes the exact amount of flexibility and support needed in every part of the shoe. This means lightweight comfort that wraps seamlessly around the foot, whilst fewer materials produce less waste.

sRendered in a snake print Primeknit upper, the Tubular Runner’s clean visual language references integral moments in three-stripes innovation history and features technical features that ensure comfort and support for the wearer – a testament to the shoe’s unified form and function.

The Tubular Runner’s Primeknit snake pattern is combined with adi Film vacuum melted overlays creating a contemporary look that is ready to take center stage. Released in two colourways, the “Black Carbon” (executed with one piece of a black and grey knit weave) and “Blue Spice” (executed with one piece of light blue and grey knit weave), both these features rest atop the cushy, lightweight Tubular outsole system.

The Tubular Runner Primeknit Snake Pack will be available at AREA3 and adidas Originals stores in Canal Walk and V&A Waterfront in Cape Town as well as Menlyn Park Shopping Centre in Pretoria, from 1 July at a recommended retail price of R2299.

For more information, visit www.adidas.com/tubular and follow adidas South Africa on Twitter (@adidasZA ) and Instagram (adidasZA ).Join the conversation by using #adidasOriginals and #Tubular.

First Look: The Tubular from adidas Originals

With an uncompromising design that marries function and aesthetic like never before, adidas Originals presents a new footwear silhouette - the Tubular. Born from some of the brand's most creative minds, the Tubular echoes the fearlessness found in the world of sports and channels this directness into a bold new silhouette that is as streamlined, as it is headstrong.

The Tubular's namesake is its unique outsole design, inspired by inner tire tubes, which features dual-density EVA for unbeatable comfort. Partnered with stabilising plates, the Tubular supports the wearer with a firm stance, whilst sacrifices nothing in the way of aesthetic. A sock-fit neoprene upper continues the contemporary street look and features printed overlays that provide additional support.

The Tubular embodies the creative, pioneering philosophy of adidas Originals. Refined, responsive and deeply considered, it's a bold new take on progressive sneaker design that's instinctive to the brand with the 3-stripes.

For the debut mainline appearance of the brand new Tubular silhouette, adidas Originals presents the Tubular Runner.

Offering two iterations of the sport and style crossover for November, the Tubular Runner couples the shoe's minimalist design with four streamlined colour palettes in solid grey and core black. Each model's upper from the neoprene sock and leather heel-cage to the laces and structural overlay has been rendered in a smooth tonal treatment, offset by an all-white midsole in the shoe's featherweight dual-density EVA.

The Tubular Runner demonstrates the silhouette's true versatility, championing the shoe's progressive and style-conscious edge in its purest form.

You can shop the Tubular for R1,599 at the following stores:

• adidas Originals Canal Walk, V&A Waterfront and Menlyn Park Shopping Centre;
• a store is good;
• Prime;
• Soho;
• Shelflife; 
• Dapper;
• Streetcred; 
• Smith & Abrahams; and 
• RAD.