First Look: PUMA x Polaroid Sneaker Pack

PUMA and consumer electronics powerhouse Polaroid is dropping the RS-0 and RS-100 Polaroid sneakers.

The collaborative pack is a fusion of PUMA’s all new RS-0 sneaker and design hints from the iconic Polaroid OneStep analog instant camera.

The RS-0 Polaroid sneaker is inspired by the game-changing Polaroid OneStep instant camera. The sneaker features a premium white leather upper, micro perf vents, 6mm flat, reflective laces and the iconic Polaroid Colour Spectrum graphic on the sneaker tongue.

The RS-100 Polaroid sneaker reimagines the 80’s RS-100 model with hints of photography elements. Between the two sneaker styles,  the RS-100 Polaroid is the OG silhouette, keeping true to the retro style. The re-issue features classic Polaroid  hues in colour-blocked style in suede and leather overlays, finished with a reflective detailing, a play on the ‘flash’ from a Polaroid camera. The iconic Polaroid Colour Spectrum graphic rainbow colours are used prominently, from the colourful outsole to the sneaker tongue.

Both shoes feature the PUMA and Polaroid branding found on the tongue label and footbed. For a nice touch, the shoes include a miniature version of a Polaroid instant photo in the Polaroid Classic Border Logo with co-branding used as a hangtag.

The sneaker pack will be available in-store on 27^th October at PUMA SELECT stores and Shelflife. The RS-100 retails for R2 899 and the RS-0 retails for R2 999.

First Look: PUMA x solebox ‘Champagne Pack’

PUMA and solebox have partnered on their latest release dubbed the ‘Champagne Pack.’ The pack features PUMA’s iconic 90s inspired runner, the Blaze of Glory and its new progressive alter-ego, the B.O.G. Limitless.

The Blaze of Glory is decked in premium nubuck and mesh upper combo with a bold Trinomic sole with a hint fluo green on the outsole, a nod to the champagne bottle’s special labeling. The B.O.G. Limitless stands-out with a full engineered sock and the embossed leather, nubuck overlays topped with a glow-in-the-dark outsole and a prism pink collar. Both pairs further impress with a cork footbed, solebox branded leather heel tab and the waxed cotton laces.

The PUMA x solebox ‘Champagne Pack’ is available at Shelflife.

First Look: PUMA x atmos x Titolo Disc Blaze ‘Desert Dusk’

PUMA partnered with two top international sneaker retailers, atmos of Japan and Titolo from Switzerladnd, to bring a cross-continental collaboration. This time around, the PUMA Disc Blaze gets a desert- themed makeover.

The collaborative drop goes by the concept ‘Dusk of the Desert’ where a bold camo print is juxtaposed with burgundy and fire orange hues. This latest Disc Blaze iteration features desert camo leather on the toe-box with a premium suede formstripe and the classic neoprene collar. A contrasting orange, reminiscent of the horizon briefly before nightfall makes up the lining as well as the pull-tab. The ice blue outsole, one of the distinct features of the sneaker is inspired by an oasis in the desert. Finishing off the sneaker design is the heel counter and insole branded with Titolo and atmos logos.

The PUMA | atmos | Titolo DISC BLAZE ‘DESERT DUSK’ drops exclusively at Shelflife stores on Saturday, 4 February 2017, for R2 699.

Introducing the PureBOOST PK ZG & Samba by adidas Consortium x Livestock

adidas Consortium teams up with Canadian retailer Livestock to deliver a killer two-piece footwear package.

The PureBOOST PK ZG and Samba may hail from different eras of adidas’ history but both are bonded by the common theme of dynamic movement. During the conception phase Livestock explored the theme of sporting rhythms; the way elite athletes develop elegant, instinctive physical behaviors.

First up, Livestock reworks the PureBOOST PK ZG, a modern running silhouette. The black Primeknit upper is emboldened by a rich elastic crimson cross strap across the shoe’s body and contrasting screen printed stripes on the outer toe-box. The PureBOOST PK ZG’s sporting capacity is world renowned; it is a market-leading performance model. This version also features low-key Livestock insignia on the tongue and insole.

From cutting contemporary to something a little more classical, Livestock goes throwback with the adidas Samba. Whether it is indoor football or skateboarding, the Samba has lived on the front-line of sporting action for decades. Livestock's execution features black hairy suede and keeps detailing understated: we are talking screen printed stripes on the lateral and tonal leather stripes on the medial side as well as subtle gel-print lettering. Red is reserved for the insole and tongue label eyelets.

Livestock has thrown up a knockout combo celebrating the ever-changing role of performance footwear, highlighting the dynamics, the rhythm of movement in diverse sectors of sports and lifestyle activities.

The PureBOOST PK ZG & Samba will be available from 3 September 2016 at Shelflife store in Cape Town and Johannesburg.

First Look: PUMA x Filling Pieces: Destruct To Rebuild

PUMA has partnered with contemporary footwear brand Filling Pieces for a collaborative silhouette blending athletic and luxury footwear design. Filling Pieces, known for merging streetwear and high-end fashion aesthetics worked closely with PUMA to reinvent the Blaze of Glory.

Filling Pieces deconstructed the PUMA Blaze of Glory and rebuilt it using the finest FP materials and attention to detail, resulting in a luxury fabrication of PUMA Blaze of Glory in a contemporary iteration. The toe-box got stripped down leaving a cleaner, slimmer silhouette made of fine quality leathers, woven across the toe with a singular nubuck overlay and a large elastic strap across the vamp. The sneaker is completed with the over-emphasized iconic tongue that Filling Pieces is known for, perforated paneling and rose gold lace tips. The collaboration style offers a single colourway of matte black with fresh white sole finished with the classic Trinomic cushion technology.

The PUMA x Filling Pieces Blaze of Glory is a fusion of the clean and modern identity of Filling Pieces with the iconic sports aesthetic from PUMA.

The sneaker is available exclusively from Shelflife stores for R3 999.

YEEZY BOOST 350: How To Scoop The Most Anticipated Sneaker Of The Season This Weekend

 

adidas Originals is evening the playing field by giving its customers the chance to win tickets to buy the exclusive new YEEZY BOOST 350 – the world renowned shoe designed in collaboration with Kanye West, launching globally this weekend on 27 June. Ricole Green, Brand Activation Manager for adidas Originals South Africa explains “due to extremely limited quantities and high demand in South Africa (and globally), we wanted to offer everyone interested in owning a pair, a fair opportunity to get their hands on one”.

Here’s what you need to do to get a pair on Saturday:

In Johannesburg, head down to AREA3 (155 Smit Street, Braamfontein) and join the queue before 14h00. Grab a raffile ticket. Only one ticket will be issued to each member of the queue and a staff member of AREA3 will randomly draw ticket numbers. Twenty-eight winners will be invited into the store, two people at a time, with the first option of buying their one pair.

In Cape Town, head down to Shelflife. The same process as above applies; remember to please get to the store before 14h00! . “We urge the public not to be late as anyone joining the queue after the 2pm cut off time, will not receive a raffle ticket” says Ricole Green.

The YEEZY BOOST 350 will retail at R2999 and quantities are limited and shoe sizes cannot be guaranteed. T&Cs apply.

For more information on the collaboration and the YEEZY BOOST, visit www.adidas.co.za/yeezy. Also, follow adidas South Africa on Twitter (@adidasZA) and Instagram (@adidasZA) or join the conversation by using #adidasOriginals and #YEEZYBOOST.

adidas Launches Its First Consortium Store In South Africa

adidas Originals Global has announced a partnership with Shelflife to be the first store in Africa to carry its Consortium range. Shelflife is a South African sneaker and streetwear store.

adidas Consortium is a premium adidas Originals line whereby an existing adidas Originals silhouette is launched with a unique design. In working alongside a collection of the most influential brands, retailers and individuals in sneaker culture, Consortium has given birth to some of the greatest collaborations in sneaker history; including the CLOT Stan Smith, the Sneaker Freaker Torsion Integral and the UNFTD X NBHD Micropacer. adidas Consortium is also personified by new technologies, precision engineering and premium materials.

“Product releases within the Consortium range capture the current and future street style aesthetics, while pushing the boundaries of footwear innovation and technology,” says Stuart Davies, adidas Originals Category Merchandise Manager. “Shelflife’s understanding of this sector of the retail market offers boundless growth and a multitude of collaborative opportunities,” Davies concludes.

Kanye West’s Yeezy Boost will be the first in the Consortium range to drop in Shelflife. We will let you know as soon as it is available!