Tuesday 23 August 2016

Introducing the PureBOOST PK ZG & Samba by adidas Consortium x Livestock


adidas Consortium teams up with Canadian retailer Livestock to deliver a killer two-piece footwear package.

The PureBOOST PK ZG and Samba may hail from different eras of adidas’ history but both are bonded by the common theme of dynamic movement. During the conception phase Livestock explored the theme of sporting rhythms; the way elite athletes develop elegant, instinctive physical behaviors.


First up, Livestock reworks the PureBOOST PK ZG, a modern running silhouette. The black Primeknit upper is emboldened by a rich elastic crimson cross strap across the shoe’s body and contrasting screen printed stripes on the outer toe-box. The PureBOOST PK ZG’s sporting capacity is world renowned; it is a market-leading performance model. This version also features low-key Livestock insignia on the tongue and insole.


From cutting contemporary to something a little more classical, Livestock goes throwback with the adidas Samba. Whether it is indoor football or skateboarding, the Samba has lived on the front-line of sporting action for decades. Livestock's execution features black hairy suede and keeps detailing understated: we are talking screen printed stripes on the lateral and tonal leather stripes on the medial side as well as subtle gel-print lettering. Red is reserved for the insole and tongue label eyelets.


Livestock has thrown up a knockout combo celebrating the ever-changing role of performance footwear, highlighting the dynamics, the rhythm of movement in diverse sectors of sports and lifestyle activities.


The PureBOOST PK ZG & Samba will be available from 3 September 2016 at Shelflife store in Cape Town and Johannesburg.

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