PUMA collaborated with Staten Island’s design duo,
Dee & Ricky Jackson for the second time. The collection combines the
whimsical world of Dee and Ricky, with PUMA’s deep sporting heritage.
Born and raised in New York City, the brothers spent
their early years exploring each of the five boroughs from the subway or their
skateboards. They marveled at the
concrete paradise of street art and people.
For their second collection with PUMA, Dee & Ricky have recreated
that instant euphoria of discovering.
The pieces are inspired by a mix of the iconic visual language of
Massimo Vignelli’s ubiquitous subway map and the influence of graffiti artists.
The PUMA Basket has been refreshed with a playful and
innovative upper finished in twisted grind print textile. The PUMA Basket Dee & Ricky NYC (R2 899) features
embroidery prints over the upper and is available in vibrant orange suede. The playful pallet that features throughout
the collection highlights Dee & Ricky’s notorious sense of fun and makes
the perfect sneaker addition for upbeat street style.
The Basket Mid x Dee & Ricky BigA (R1 899) is a
different take on the classic mid sneaker and features removable Velcro patches
for a touch of fun. More premium than
before, the re-worked style features a debossed print on suede upper.
A range of apparel featuring jackets, t-shirts, sweat
pants and a cap supports the footwear collaboration. The PUMA x Dee & Ricky
cap (R399) features the New York subway all over graphic, complete with
moisture wicking sweatband and fuse mesh lining. When styled together the collection creates a
fun, carefree, urban inspired street style look.
The PUMA x Ricky Dee collection is available at PUMA Select Bree Street, Cape Town and Braamfontein as well as X-Trend
Store and selected retailers nationwide.
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