Monday 6 February 2017

PUMA and STAMPD Launches New Collection for SS17

PUMA and STAMPD are starting the new year with the announcement of a fourth collaborative collection for the Summer 2017 season.

STAMPD founder and creative director, Chris Stamp, stays consistent with the brand’s “Made to Make It” mantra for the series.  The collection challenges the boundaries of materials and takes cues from architectural elements and characteristics that make California unique. Continuing the evolution of contemporary luxury and performance innovation, the outcome is a collection of summer-ready pieces with functional elements, wetsuit inspired silhouettes and muted camo motifs. Inspired by the notion of ‘96 Hours’, each piece is designed with surfers and urban nomads in mind - essential gear that can be worn from morning to evening during a weekend getaway on the beach.

Kicking off the season with the PUMA x STAMPD Clyde (R3 499) which has been re-mastered with rich perforated leather and the PUMA x STAMPD Trinomic Woven Sock, available in muted tones of black and tonal camo.

Stamp continues to play it cool using technical fabrics, minimal designs and muted tones throughout the apparel collection. Timeless pieces inspired by California surf culture sans the tropical floral prints. STAMPD fuses a wind jacket and backpack (R4 499) to help protect you from the elements without taking it off. Other pieces in the collection include laid-back tees (R1 299), tanks (R1 199) and a longsleeve top (R1 199).  Complete the look with the STAMPD cap (R449) and duffle (R2 499).

For the ladies, a stand out piece is the lightweight PUMA x STAMPD Jumpsuit (R2 699) infusing the classic wetsuit with STAMPD’s avant-street sophistication. With bonded cutlines, contrasting zippers, and dropped armholes for unique layering, this look is feminine with a touch of edge.  Performance gets premium elevating with a typical bra with a low cut racerback finish, the PUMA x STAMPD Bra Top (R699) gives the perfect contrast and support to match the jumpsuit.

The first drop of the PUMA x STAMPD SS17 collection is available at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg and selected retailers.

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