Wednesday 22 February 2017

First Look: adidas UltraBOOST X

adidas Running revealed the latest version of its iconic UltraBOOST shoe, designed to give female runners their greatest running experience.

Tailored to the unique shape of the female foot, UltraBOOST X is designed to reflect the foot’s natural running silhouette for an enhanced performance for the female runner. 

The ARAMIS system, a motion tracking technology that enables a detailed analysis into the movement of the body, was used to allow adidas innovation teams to see exact points where female runners need the most support and where their foot needs room for natural expansion. This process led to the unique design of the UltraBOOST X shoe.

The full length midsole is 100% BOOST, proven to provide the best energy return in the industry. It is also durable in all temperatures. The Continental Rubber 4-way stretch web outsole was designed for a female gait and provides good traction for urban running, in any condition. The iconic shape of UltraBOOST gives her the confidence that she can break her personal barriers, and her own goals.

The UltraBOOST X shoe launched alongside a range of running apparel, including a Primeknit Tee and double layer shorts. The collection is designed to coordinate with the unique shoe design, whilst working in harmony with the body and running environment.

The adidas UltraBOOST X has a recommended selling price of R 2799 and the UltraBOOST X apparel starts from R899 and is available at selected retailers.

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