First Look: adidas Ultra Boost 2019 Active Red

The adidas Ultra Boost 5.0 aka the Ultra Boost 2019 has a complete redesign from the original Ultra Boost models, but features a similar package of Boost cushioning, Primeknit uppers, and a Continental rubber outsole.

Sporting an official colour scheme of Black, Orchid Tint, and Active Red, the model’s Primeknit upper is covered mostly in black and white with the contrasting red seen on the toe box and outlining of the translucent heel area. Finally, a white Boost midsole tops off the look.

The adidas Ultra Boost 2019 Active Red drops on the 21st of February at selected retailers.

First Look: adidas Ultra Boost 3.0 Multi-Colour

The adidas Ultra Boost 3.0 Multi colour is one of the most anticipated colourways yet for this popular range. Looking closer at this adidas Ultra Boost, they feature multilevel shades used across the Primeknit upper.

The Ultra Boost 3.0 takes performance and comfort to a whole new level. A textured material across the upper features a lined imprint, which is both snug and contemporary. Thanks to the woven thread, a multi-coloured upper is now a possibility. Bold shades of orange, red, blue and green contrast against black detailing on the upper of the sneaker. In addition, we have a semi-translucent Three Stripes cage that appears to be smokey. Following, Black is used across the laces, heel counter, liner, and outsole. Finishing the look we have White used across the Boost midsole.

The adidas Ultra Boost 3.0 Multi-Colour is available at selected retailers. 

First Look: adidas Ultra Boost 3.0 ‘Black Silver’

The adidas Ultra Boost features a similar design to the Triple Black pair but with touches of silver throughout its Primeknit constructed upper.

A semi-translucent lockdown cage is also seen. A Black heel counter, midsole, and rubber outsole completes the look for this new adidas Ultra Boost 3.0.

The adidas Ultra Boost 3.0 ‘Black Silver’ is available at selected retailers.

First Look: adidas UltraBOOST X

adidas Running revealed the latest version of its iconic UltraBOOST shoe, designed to give female runners their greatest running experience.

Tailored to the unique shape of the female foot, UltraBOOST X is designed to reflect the foot’s natural running silhouette for an enhanced performance for the female runner. 

The ARAMIS system, a motion tracking technology that enables a detailed analysis into the movement of the body, was used to allow adidas innovation teams to see exact points where female runners need the most support and where their foot needs room for natural expansion. This process led to the unique design of the UltraBOOST X shoe.

The full length midsole is 100% BOOST, proven to provide the best energy return in the industry. It is also durable in all temperatures. The Continental Rubber 4-way stretch web outsole was designed for a female gait and provides good traction for urban running, in any condition. The iconic shape of UltraBOOST gives her the confidence that she can break her personal barriers, and her own goals.

The UltraBOOST X shoe launched alongside a range of running apparel, including a Primeknit Tee and double layer shorts. The collection is designed to coordinate with the unique shoe design, whilst working in harmony with the body and running environment.

The adidas UltraBOOST X has a recommended selling price of R 2799 and the UltraBOOST X apparel starts from R899 and is available at selected retailers.

Sneakers Dropping Today: adidas UltraBOOST Triple Black

The long awaited 'Triple Black' adidas Ultra Boost is finally here. The adidas UltraBOOST Triple Black features a full core black Primeknit upper sitting atop a black on black Boost and Continental Rubber outsole.

The sneaker drops today at selected retailers for R2 999.  Limited stock is available

First Look: adidas UltraBOOST Uncaged with Colour

adidas gives BOOST™ a bold new look by introducing it in colour for the first time. Available in red and black, the highly anticipated colour update to BOOST offers runners a completely new aesthetic. The new colourways will make their debut alongside the iconic white BOOST midsole on Triple Red, Black and White versions of the latest drop from adidas, UltraBOOST Uncaged.

This evolution of adidas’s original UltraBOOST Uncaged is focused on offering runners a completely new aesthetic, as each component of the shoe is presented in the same colour as the BOOST midsole – giving runners a fresh new look on the streets.

adidas UltraBOOST Uncaged with Colour will be available, through the live raffle release mechanism starting at 09:30am at Shelflife Store in Cape Town and AREA3 in Johannesburg on Saturday, 16 July 2016 for a recommended retail price of R2599. Limited stock available and T&C’s apply.

Introducing the adidas x Wood Wood Ultra Boost Sneaker

Denmark-based brand Wood Wood has collaborated with adidas to release a new take on the popular adidas Ultra Boost.

Taking a very conceptual route for this project, the Copenhagen-based label ideated around the Big Bang model, more specifically gravitational waves that followed the Big Bang event, which were first detected as late as 2014. The waves were initially depicted and shared in the scientific community through a chart showing line segments intersected by shaded areas of orange and blue, and this chart served as the inspiration for the Wood Wood team. Most recently, scientists at LIGO in Washington state and Louisiana documented the existence of gravitational waves, confirming Einstein’s theory of relativity.

The Ultra Boost collaboration manifested with alternating blue and orange color highlights found on the heel tab of both versions, while the men’s version features a standard lace closure, and the women’s iteration is fitted with an elastic mid-panel creating a slip-on style.

The sneaker is now available at selected retailers.