Thursday 10 June 2021

First Look: PUMA’s New Mirage Sport

PUMA expands its Mirage franchise with its hot new addition, the Mirage Sport. Taking cues from the archive and mixing them with contemporary design elements, this new style inspired by the energetic and trippy world of DJ culture.

Mirage Sport is a successor in a long lineage of Mirage shoes that started back in the 70s. The design team worked hard to bring PUMA’s FUTRO design language forward, playing with archive references and mashing them with futuristic details. The muted, almost washed out, colour palette keeps the attention on the richness of the materials and the construction of the shoe.

Now in store and available for R2 299 from, PUMA V&A and PUMA Braamfontein, X-Trend Store, Archive online, Shesha, Madaiza and select retailers.

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