PUMA together with Ferrari join forces to launch the
ION F footwear featuring an elevated and thoughtful design. The Ferrari ION F
sneakers by PUMA is part of Ferrari’s fashion-led collection taking inspiration
from the factories constructing the iconic Italian sportscars.
Ferrari
evolved their legacy of Sportscars from day one designing remarkable
silhouettes and generating pure power on the streets. PUMA got inspired by the
aerodynamics and engine boost of those icons featuring the Prancing Horse. The
elevated shoe design of PUMA and Ferraris latest collaboration - called ION F –
embraces iconic features of the Ferrari SF90 Stradale translated directly into
the footwear. The shape of the reflective TPU panel in the rear of the shoe
wrapped by a PU Foam gathered the inspiration by the dynamic front spoiler of
the SF90. Clean and rich mesh materials on the upper with a knitted sock
construction generate a jaw-dropping look without compromising comfort. The
premium magnetic fit-lock buckles up your feet for the next G-force driven
serpentine road.
The ION F is part of
Ferraris new fashion collection. The range is inspired by the connection of the
curves of Ferrari cars and the human anatomy highlighting the link between
clothing, car and body design choices that translate into a robotic outlook.
The capsule is an act of translation, both visual and functional. It originates
in the iconic design of well-known Ferrari cars, that have been studied,
dissected, morphed and ultimately turned into wearable items.
The Ferrari ION F
sneakers by PUMA is available at X-Trend for R3999.
PUMA has launched the new Ferrari Premium
Collection, a capsule range celebrating the 10 Year Anniversary of PUMA’s
partnership with Ferrari. The lifestyle collection features 10 high-end pieces,
inspired by the racetrack and made in Italy with beautiful craftsmanship. The
result is a special edition product series that combines sophistication and
sport, bringing the spirit of Scuderia Ferrari to this range of apparel,
footwear and accessories.
In 2005, PUMA first partnered with Ferrari
and embarked on a new ear of motorsport inspired lifestyle product collections.
A decade later, PUMA is celebrating this partnership and the shared values that
define it. Passion, speed and innovation are at the heart of a series of
special edition product collections that exude the spirit of the Scuderia
Ferrari Team. PUMA with its brand mission and Ferrari through its aspiration
for success are Driven To Be Faster.
PUMA has taken classic tailored styles and re-designed
them through a sports infused lens. The innovative world of Scuderia Ferrari
inspires each item in the collection, with design elements such as ergonomic
cut lines, mesh bonding and advanced construction techniques featuring
throughout the range.
Key pieces from the Ferrari
Premium Collection include:
SF Premium Leather Jacket (R54,999)
This jacket is the pinnacle apparel piece
within the Ferrari Premium Collection, made in Italy with premium leather and
designed for a performance lifestyle. It’s bonded with mesh, utilising an
advanced construction technique to increase comfort. Inside and out, particular
attention has been paid to the finer details such silicon embossing, and rich
trims.
The Ultimate SF 10 shoe has a clean
silhouette and modern styling that will bring finesse to every look. It is made
in Italy from Italian full grain leather and features advanced details for
enhanced comfort, including a heel stabilizer inspired by Ferrari interior
seating. The external heel counter features a tonal 3M reflective stripe for
better visibility in low light conditions. Lace loops are treated with a waxed
finish for a sophisticated performance touch while the PUMA Formstrip is
executed in a very subtle laser etching execution on both lateral and medial
side.
The Ferrari Premium Collection is
EVERYTHING!!! You can shop it from PUMA stores, X-Trend and selected retailers
nationwide from April 2015.
Four Special Edition
Footwear Styles Released to Celebrate 10th Anniversary of PUMA’s Partnership
with Ferrari
As Scuderia Ferrari
counts down the days until the 2015 season starts in Melbourne, PUMA has
released a collection of iconic footwear to celebrate the 10th anniversary of
its partnership with Ferrari. The Ferrari Icon Collection consists of the
FutureCat SF 10 and PUMA Suede Ferrari lifestyle shoes, as well as the Mobium
Elite Speed Ferrari running shoe and the evoSPEED 1.3 F947 FG football boot.
PUMA has innovated
with Ferrari over the past decade to bring high performance race and team wear
to the Scuderia Ferrari team, as well as Lifestyle, Fanwear and Replica styles
for motorsport fans.
Spearheading the new
Ferrari Icon Collection is the FutureCat
SF 10, a new interpretation of the much loved PUMA motorsport footwear
silhouette launched in 2005 as part of PUMA’s first licensed Ferrari
collection. This 10th Anniversary Partnership edition features a leather upper
in Ferrari Rosso Corsa Red with the classic FutureCat tooling. It has the
iconic PUMA Formstrip on the lateral side and the official Scuderia Ferrari
Race Shield on the heel.
The collection’s
second lifestyle option is the timeless PUMA Suede, reinvented as the PUMA Suede Ferrari with a Rosso
Corsa Red upper and the Scuderia Ferrari crest on the heel.
The first of the
performance shoes in the Ferrari Icon Collection is the Mobium Elite Speed running shoe, designed for the
midfoot/forefoot striker and featuring the Mobium Band, Forefoot Expansion Pods
and Windlass Chassis technologies that combine to enable faster running.
Combined with its Scuderia Ferrari design, this edition oozes speed.
PUMA’s ultimate speed
weapon in football, the evoSPEED 1.3
F947 FG boot, rounds off the collection. The super light Scuderia
Ferrari inspired boot is engineered for maximum speed. Released in a limited
edition run of only 947 pairs, the boot has a classic Ferrari Rosso Corsa Red
colourway and the official Scuderia Ferrari Race Shield on the front of each
boot and the inner heel.
The Icon Collection
can be found in PUMA stores from April 2015.
PUMA
has introduced the new S/S ’15 Ferrari Lifestyle & Fanwear collection to
celebrate 10 years of PUMA’s partnership with Scuderia Ferrari.
This
successful collaboration began in 2005 and through the last 10 years PUMA has
innovated with Ferrari to bring high performance race wear to the Scuderia
Ferrari team, whilst creating Lifestyle, Fanwear and Replica styles for the
fans around the world. The new lifestyle & fanwear collection of footwear,
apparel and accessories take inspiration from the Scuderia Ferrari team. Each
product features the special 10 Year Anniversary logo and the legendary
Scuderia Ferrari F1 race team crest. Highlights from the new collection
include:
Ferrari LS Primo Lo 10
The
Ferrari Lifestyle Primo Lo 10 is a premium leather shoe, inspired by the
racetrack and designed with functionality and style in mind. It features a
special 10th Anniversary woven label on the tongue to acknowledge a decade of
speed between PUMA and Scuderia Ferrari. Additional design details include a
Scuderia Ferrari metal badge on the heel, an Italian flag woven label and lace
tips.
Ferrari LS Wedge
PUMA’s
Ferrari Lifestyle Wedge is designed for female Scuderia Ferrari enthusiasts. It
has a classic sneaker design with an inside wedge heel for extra height. It’s
made from premium leather and features exclusive Scuderia Ferrari details
including a commemorative anniversary tongue woven label, Italian flag woven
label and lace tips and a Scuderia Ferrari metal logo badge.
Ferrari LS Backpack
This
Ferrari lifestyle backpack takes inspiration from the Scuderia Ferrari F1 team,
blending modern details such as the technical carbon fibre panels with a track
inspired grid pattern lining. The Backpack features a woven Italian flag side
tab, brushed silver Scuderia Ferrari racing shield logo, PUMA Cat logo and an
inner 10th anniversary label. Functional details include an internal padded
laptop compartment, webbing carry handle, padded comfort back panel and padded
and adjustable shoulder straps.
Ferrari LS Polo
The
Ferrari Lifestyle Polo is a sophisticated wardrobe essential, sporting Scuderia
Ferrari design details that set it apart from its everyday counterpart. Part of
the 10th Anniversary celebration of the PUMA and Scuderia Ferrari partnership,
this polo is made with 100% pique cotton with a button placket.Additional details include a Scuderia Ferrari
shield silicon badge and an Italian flag woven label.
Heritage Tee
This
tee is for the devoted Scuderai Ferrari fans. It celebrates the iconic team and
sport with a heritage Grand Prix graphic overlayed on the classic Ferrari Rosso
Corsa red cotton tee shirt. The Heritage Tee features the 10th Anniversary
commemorative woven label and the Scuderia Ferrari team crest.
The
new PUMA SS15 Ferrari Lifestyle and Fanwear collection will be available in
PUMA stores Worldwide and online at www.puma.com from January 2015.
