Anatii is Running The Streets With PUMA

The next step in the evolution of PUMA’s Run The Streets campaign gets a local flavour with record producer and musician Anatii, rapper, producer Nasty C, and South African football legend Doc Khumalo representing the street hustle it takes to make your mark.

First up is Anatii, a legend on the rise, who embodies the essence of the Street Hustler. Anatii, aka the Electronic Bushman, shares how he spent pretty much every weekend of his high school life in the studio, exploiting the opportunity to “become a greater you”.

First Look: PUMA’S All New the IGNITE Limitless SR

The Limitless is back with a sleek next-gen silhouette for 2018: the IGNITE Limitless SR. With street-inspired design and running-approved comfort, the IGNITE Limitless SR is unstoppable and knows no limits – designed for the individual who’s always on the move and whose style is fearless.

As worn by The Weeknd, this sneaker features intuitive cushioning, dynamic fit and disruptive style. The updated upper features a full bootie construction and free floating TPU lacing system, both contributing to the perfect fit. Equipped with a new intuitive compression system using PUMA IGNITE foam placed between EVA, the tooling provides cushioning and comfort for those on the go. The unique sharp collar and bold PUMA branding on the premium TPU heel piece completes the sneaker with a futuristic look and feel.

The IGNITE Limitless SR, is available for R2 299 from PUMA and selected retailers nationwide. 

PUMA Reinvents Lacing With Netfit Technology

Continuing in PUMA’s tradition of developing game changing innovations, they revealed NETFIT – a unique customizable lacing system that offers infinite performance and style options in one shoe.  

NETFIT Technology enhances fit and support by combining a high grade engineered net with form-fitting base materials. With netted mesh, you will now have complete control and versatility over how you lace up. No matter the style, needs, or shape, you can customise your shoe the way you see fit. The options are limitless, bringing customization to another level and giving you the chance to be as creative as you possibly can.

From the track, to the gym, to the street, NETFIT Technology will be featured on several sports and performance shoes. The innovation and performance teams at PUMA have developed five different lacing options to help provide guidance, but the possibilities to lace are endless. The 5 lacing systems include Standard lacing, for runners who need minimal support; Stability lacing, for runners who need additional medial support; Wide Foot lacing, for runners with wider feet that need extra room; Narrow Foot lacing, for runners with narrow feet; and Heel Support lacing, for runners who prefer a tighter fit around the heel.

PUMA’s top athletes, including the fastest man in the world, Usain Bolt, will be wearing shoes featuring NETFIT Technology to train for the World Championships in London 2017. “I do a lot of training - sometimes a bit too much – and it’s always different. Sometimes I’m doing power work, and then sometimes it’s speed and agility work, so it’s important to have a shoe that’s flexible enough to do the right exercise,” says Bolt. “The best thing about the NETFIT Technology is that it is customizable and I can lace them any way I want; not only to get the best fit, but it gives me the opportunity to be creative with it. Sometimes you wish you could just design shoes purely tailored to your own feet and now you can. Plus, they look great, and that’s always the most important thing, right?”

NETFIT Technology will also be available on a range of PUMA Football products giving players endless scope to customize their game. And for those who believe that style starts at their feet, NETFIT will also launch on key lifestyle silhouettes such as the Tsugi.

PUMA NETFIT Technology will officially be launched in May 2017 and will be available starting now with the Speed IGNITE NETFIT; men’s and women’s IGNITE NETFIT, Tsugi NETFIT, IGNITE Limitless NETFIT  and 365 evoKNIT NETFIT.

South African Ambassadors Run The Streets In the All-New IGNITE Limitless and IGNITE evoKNIT Footwear and evoKNIT Apparel Range

PUMA’s Run The Streets campaign gets a local flavour with rapper Gigi Lamayne, 2015 South African Hip Hop Awards winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba and PUMA’s own Rolo Rozay lacing up in the IGNITE Limitless Core and IGNITE evoKNIT Fade footwear.

The IGNITE Limitless Core and IGNITE evoKNIT Fade, inspired by tailored performance, is designed to stand up to the stop-and-go of city living with stylish, comfortable, and protective features. The design began with streetwear influences then added performance features and technologies, with special interest paid to textures and details including bonded edges, matte and shine play, collar height and large, bold branding. 

The IGNITE Limitless core in red, olive, grey and black is available at PUMA stores and select Sportscene stores from for R2 299.  New iterations of this style will drop through the coming weeks and months.

The IGNITE evoKNIT Fade retails for R2 599 and is available from PUMA stores and selected retailers nationwide.

First Look: PUMA IGNITE Limitless Core

The ‘Run the Streets’ campaign message speaks to go-getters who follow their instincts and live life at full speed, and the progressive IGNITE Limitless lives this message to the fullest.

Inspired by the idea of ‘tailored performance,’ the IGNITE Limitless is tailored to stand up to the stop-and-go of city living with stylish, comfortable, and protective features. The overall design began with streetwear influences then added performance features and technologies. Exaggerated proportions are bold yet sleek with special interest paid to a clean use of textures and details: bonded edges, matte and shine play, collar height, and large, bold branding.

Comfort comes from the IGNITE FOAM midsole, PUMA’s proprietary superior cushioning that disperses impact while providing optimal responsiveness and energy return. The protective stability cage plus forefoot strap offers support while the 4-way stretch neoprene clamshell construction provides a dynamic fit with breathable upper materials. And because the city never stops no matter the hour, reflective details provide visibility in low light conditions.

This is your city. These are your streets. Own them and run them in the IGNITE Limitless Core (R2 299). Available from the 15^th of February at PUMA and Sportscene stores.

PUMA Drops The New IGNITE Limitless Hi Tech Sneaker

The IGNITE Limitless is set to hit the streets with a new-to-market silhouette that is tailored to meet the unique demands of the city-goer.

The ‘Run the Streets’ campaign message speaks to go-getters who follow their instincts and live life at full speed, and the progressive IGNITE Limitless lives this message to the fullest. Inspired by the idea of ‘tailored performance,’ the IGNITE Limitless is tailored to stand up to the stop-and-go of city living with stylish, comfortable, and protective features. The overall design began with streetwear influences then added performance features and technologies. Exaggerated proportions are bold yet sleek with special interest paid to a clean use of textures and details: bonded edges, matte and shine play, collar height, and large, bold branding.

Comfort comes from the IGNITE FOAM midsole, PUMA’s proprietary superior cushioning that disperses impact while providing optimal responsiveness and energy return. The protective stability cage plus forefoot strap offers support while the 4-way stretch neoprene clamshell construction provides a dynamic fit with breathable upper materials. And because the city never stops no matter the hour, reflective details provide visibility in low light conditions.

Kicking off the IGNITE Limitless drops this month is the IGNITE Limitless Hi Tech (R3 699) and Extreme Hi Tech (R3 999). Amped up with technical tailoring and street-ready dimensions, these bad boys are ready for the streets. Visibility is reinforced with 3M reflectivity on the heel and tongue. To keep it water tight, the toe cap is sealed with PU and Kevlar protective backing. And for that durability factor much needed for your everyday hustle, carbon fiber is injected on the heel plus a ballistic forefoot gore.

This is your city. These are your streets. Own them and run them in the IGNITE Limitless Hi Tech and ef. Available at PUMA SELECT Bree Stree Cape Town and Braamfontein, Johannesburg from Friday, 3 February 2017.

Introducing the Eye-Catching IGNITE evoKNIT by PUMA

PUMA shakes up performance running with the introduction of IGNITE evoKNIT. Featuring all-new evoKNIT technology and striking visual details, IGNITE evoKNIT effortlessly combines PUMA’s innovative running technology with disruptive streetwear design.

IGNITE evoKNIT makes its aesthetic mark with a fully knitted upper for form-fitting comfort, stretch and breathability, plus a branded, collared sleeve along the ankle for full support and a street-ready look. The upper also features a supporting strap that allows stability within the heel to lock it onto the platform of the shoe.

The midsole features IGNITE Foam, PUMA’s proprietary material with exceptionally responsive, energy-returning qualities. This premium cushioning is enhanced by a chevron grooved design that has been sculpted to compress during landing and rebound, providing spring and energy with each step. The outsole incorporates a transition line that runs from heel to toe to mimic the runner’s natural gait. This guides the runner through a smoother toe-off and overall ride, with durability and traction infused into the heel and forefoot. IGNITE evoKNIT is a true performance running shoe, providing key features that serious runners require.

While acknowledging these key performance innovations and benefits, the IGNITE evoKNIT exudes a contemporary streetwear-inspired vibe. The knit features a mix of three colours for depth and dimension, and the sleek upper and bold collar give it an eye-catching, youthful appeal. It intertwines fashion and design with innovation and technology. IGNITE evoKNIT is made to be the boldest on the block. It’s designed to be unstoppable, whether it’s worn hitting the streets or heading out for the night with friends.

The PUMA IGNITE evoKNIT is available at selected retailers in Quiet Shade (Black) and High Risk Red for R2599.

PUMA Introduces IGNITE

PUMA is proud to introduce IGNITE, a performance running shoe featuring innovative foam technology that maximizes energy return to keep you running longer. Worn by The World’s Fastest Man Usain Bolt, IGNITE is PUMA’s most responsive running shoe, optimizing comfort and durability. Designed for a wide range of runners, if you put the energy in then PUMA IGNITE gives it back.  UsainBolt launched the sneaker in New York on 10 February 2015.

Powering every stride is IGNITE foam; proprietary foam that provides responsive cushioning, optimal rebound and comfort.  Strategically placed in the heel of the shoe is ForEverFoam—a compound used heavily in the automotive industry.  This material creates long-lasting durability and is entirely new to the market.

“Training every day is pretty tough”, said Usain Bolt.  “I start out with a running shoe to warm up before going into a spike, and I need a shoe that is comfortable and keeps my energy up.  I love IGNITE for that, and can feel it make a real difference.  It’s a pretty good looking shoe as well.”

Karin Baust, Running Training Business Unit General Manager at PUMA commented, “We’re proud to bring IGNITE to the market. This shoe has been a long time in the making, we’ve been working on the foam innovation and tooling for a number of years.  It’s extremely satisfying to launch IGNITE because an advancement in footwear technology like this doesn’t come around every day, and we’re confident this is going to have a big impact on a wide range of runners around the world.”

PUMA IGNITE will retail for R1699 and will be available in men’s and women’s styles. In subsequent seasons, additional styles will be introduced and the IGNITE line will be expanded further within the Running and Training categories. To #IGNITE your run, visit PUMA stores and selected retailers nationwide from 5 March 2015.

PUMA and Usain Bolt ‘Ignite’ New York City

On 10 February 2015, Usain Bolt was at the heart of a spectacular stunt in New York. He launched PUMA IGNITE, a running shoe that provides maximum energy return. In the energy hub of the city that never sleeps, runners powered away on treadmills in Times Square throughout the day with the energy from their IGNITE shoes being collected and stored.  When the threshold reached 100%, the World’s Fastest Man rose up in a theatre of light, smoke and fire. 

This wasn’t the first time Usain Bolt has made a grand entrance in New York.  In 2008 he broke the 100m World Record for the first time and set upon a stunning track and field career that has seen five World Records, and 14 Major Championship Gold Medals.  The World’s Fastest Man warms up and trains in PUMA IGNITE, to maximise his energy output and maximize his training impact.

Usain Bolt said, “I’ve always enjoyed a good entrance, and this one was epic.  People were running for hours on end in really cold weather, we were watching the energy meter rise and when it hit the top, it’s fair to say there were fireworks.  IGNITE is a great a running shoe, along with PUMA spikes, I spend a lot of time training in this shoe as well and it really helps to sustain my energy levels.  I love IGNITE for that.”

“I’m excited to be back here in New York with PUMA,” continued Usain.  “I have special memories of this city - I always have a great time whenever I’m here, whether I’m competing or otherwise.  It’s always good to back.”

Following this launch, PUMA and Usain Bolt have challenged runners in ten cities around the World to follow suit through regional epic running events.  The campaign IGNITE YOUR CITY will travel to Tokyo, Japan next week - with other renowned cities to follow. In South Africa, PUMA is calling runners to #IGNITE their city by using the hashtags #IGNITECapeTown or #IGNITEJozi.  The more you use the hashtag, the more you will illuminate your city on a virtual PUMA map of the world – check it out here http://global.puma.com/en_ZA/ignite-your-city?locale=en_ZA  

PUMA IGNITE has been in development for nine years, and features an innovative foam technology that makes it PUMA’s most responsive running shoe. IGNITE Foam is a proprietary foam that provides high-energy return, comfort and optimal durability.  Strategically placed in the heel of the shoe is ForEverFoam, which is entirely new to the industry.  This ForEverFoam compound is what gives the shoe maximum durability.

PUMA IGNITE will retail for R1699 and will be available in men’s and women’s styles. To #IGNITE your run, visit PUMA stores and selected retailers nationwide from 5 March 2015.