The TSUGI NETFIT V2 by PUMA Drops Today

Worn by The Weeknd as part of the PUMA Run The Streets campaign, the all-new TSUGI NETFIT v2 raises the bar in terms of customisation. Sneaker enthusiasts now have control and versatility over how they lace up. No matter the style, the need, or the shape, adapt your shoe the way you see fit, bringing customisation to another level.

The updated silhouette has a refreshed look with subtle changes to the upper. The new TSUGI NETFIT v2 features a knitted upper overlaid with the statement NETFIT mesh. With sculpted tooling featuring PUMA Ignite technology, the innovative sneaker has a progressive look, plus a high level of comfort for those on the go.

The TSUGI NETFIT v2 drops on 1^st March for R1 899 at PUMA and selected retailers nationwide. 

First Look: PUMA TSUGI NETFIT

Continuing their commitment to developing game-changing innovations PUMA has revealed NETFIT. NETFIT is debuting across many of PUMA’s top footwear silhouettes including both performance and lifestyle, including the latest Sportstyle silhouette, TSUGI.

TSUGI NETFIT features a unique lacing concept for a progressive look and extra comfortable fit. With the NETFIT all-new netted mesh, sneaker enthusiasts will now have complete control and versatility over how they lace up. No matter the style, needs, or shape, adapt your shoe the way you see fit. The options are limitless, bringing customization to another level and giving everyone the chance to be as creative as they possibly can.

The TSUGI NETFIT will be retailing for R1 999 from Saturday, 15 July 2017, and will be available from PUMA stores and selected retailers nationwide.

PUMA Reinvents Lacing With Netfit Technology

Continuing in PUMA’s tradition of developing game changing innovations, they revealed NETFIT – a unique customizable lacing system that offers infinite performance and style options in one shoe.  

NETFIT Technology enhances fit and support by combining a high grade engineered net with form-fitting base materials. With netted mesh, you will now have complete control and versatility over how you lace up. No matter the style, needs, or shape, you can customise your shoe the way you see fit. The options are limitless, bringing customization to another level and giving you the chance to be as creative as you possibly can.

From the track, to the gym, to the street, NETFIT Technology will be featured on several sports and performance shoes. The innovation and performance teams at PUMA have developed five different lacing options to help provide guidance, but the possibilities to lace are endless. The 5 lacing systems include Standard lacing, for runners who need minimal support; Stability lacing, for runners who need additional medial support; Wide Foot lacing, for runners with wider feet that need extra room; Narrow Foot lacing, for runners with narrow feet; and Heel Support lacing, for runners who prefer a tighter fit around the heel.

PUMA’s top athletes, including the fastest man in the world, Usain Bolt, will be wearing shoes featuring NETFIT Technology to train for the World Championships in London 2017. “I do a lot of training - sometimes a bit too much – and it’s always different. Sometimes I’m doing power work, and then sometimes it’s speed and agility work, so it’s important to have a shoe that’s flexible enough to do the right exercise,” says Bolt. “The best thing about the NETFIT Technology is that it is customizable and I can lace them any way I want; not only to get the best fit, but it gives me the opportunity to be creative with it. Sometimes you wish you could just design shoes purely tailored to your own feet and now you can. Plus, they look great, and that’s always the most important thing, right?”

NETFIT Technology will also be available on a range of PUMA Football products giving players endless scope to customize their game. And for those who believe that style starts at their feet, NETFIT will also launch on key lifestyle silhouettes such as the Tsugi.

PUMA NETFIT Technology will officially be launched in May 2017 and will be available starting now with the Speed IGNITE NETFIT; men’s and women’s IGNITE NETFIT, Tsugi NETFIT, IGNITE Limitless NETFIT  and 365 evoKNIT NETFIT.