First Look: PUMA’S All New the IGNITE Limitless SR

The Limitless is back with a sleek next-gen silhouette for 2018: the IGNITE Limitless SR. With street-inspired design and running-approved comfort, the IGNITE Limitless SR is unstoppable and knows no limits – designed for the individual who’s always on the move and whose style is fearless.

As worn by The Weeknd, this sneaker features intuitive cushioning, dynamic fit and disruptive style. The updated upper features a full bootie construction and free floating TPU lacing system, both contributing to the perfect fit. Equipped with a new intuitive compression system using PUMA IGNITE foam placed between EVA, the tooling provides cushioning and comfort for those on the go. The unique sharp collar and bold PUMA branding on the premium TPU heel piece completes the sneaker with a futuristic look and feel.

The IGNITE Limitless SR, is available for R2 299 from PUMA and selected retailers nationwide. 

South African Ambassadors Run The Streets In the All-New IGNITE Limitless and IGNITE evoKNIT Footwear and evoKNIT Apparel Range

PUMA’s Run The Streets campaign gets a local flavour with rapper Gigi Lamayne, 2015 South African Hip Hop Awards winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba and PUMA’s own Rolo Rozay lacing up in the IGNITE Limitless Core and IGNITE evoKNIT Fade footwear.

The IGNITE Limitless Core and IGNITE evoKNIT Fade, inspired by tailored performance, is designed to stand up to the stop-and-go of city living with stylish, comfortable, and protective features. The design began with streetwear influences then added performance features and technologies, with special interest paid to textures and details including bonded edges, matte and shine play, collar height and large, bold branding. 

The IGNITE Limitless core in red, olive, grey and black is available at PUMA stores and select Sportscene stores from for R2 299.  New iterations of this style will drop through the coming weeks and months.

The IGNITE evoKNIT Fade retails for R2 599 and is available from PUMA stores and selected retailers nationwide.