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| Jenevieve Lyons, SAMW |
The
second South African Menswear Week (SAMW) will take place in Cape Town, South
Africa over four days from Wednesday, 01 July to Saturday, 04 July 2015. Following from the hugely successful
inaugural event held at the beginning of February 2015 at the V&A
Waterfront, the second event looks to build on the foundations of the first.
SAMW is the only men’s focussed fashion platform in Africa, showcasing four
days of menswear on the runway. This second event features even more collections, showcasing the best of over 25
leading and most sought after menswear designers in Africa.
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| Naked Ape, SAMW |
SAMW
is a biannual event, with this second installment taking place in July to
showcase the Spring/Summer (SS16) collections.
SAMW was initiated to celebrate the creative and commercial importance
of South Africa and Africa’s menswear industry.
The February collections were considered a ground breaking event within
South Africa’s fashion industry, firmly establishing the platform as the go-to,
must show fashion week platform in Africa for menswear designers.
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| Augustine, SAMW |
The
line-up for the fashion showcase in July 2015 will host an impressive list of
South African and African men’s fashion designers, ranging from emerging talent,
to the up-and-coming, and the more established designers. Whilst the majority
of February’s designers have signed up to showcase their new collections, there
are numerous new and established big names joining the schedule for July. The full schedule of designers will be
announced on 01 June 2015. Join SAMW and
be the first to witness fashion forward trends, fresh designers and the launch
of new collections.
The
SAMW will work alongside the designers to develop business and profiling
opportunities. This platform provides African talent to build brands and
labels, increase exposure, which supports sales and assists in expanding
business by creating job employment. A
focussed marketing platform designed to create and build awareness and demand
for designers taking part, SAMW aims to create the next generation of menswear
designers.
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| Craig Port, SAMW |
Owner
and founder of SA Menswear Week, Ryan Beswick said “We’re building on the
success of the February collections, aiming to improve on all areas and develop
the next level of African fashion week event.
Taking international best practice and combining it with what works for
designers and the industry locally, we must retain our focus on a sound
business case, with marketing and promotion opportunities for designers to take
their brands to the next level”.
More
details to follow closer to the date!
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| CSquared, SAMW |
Image Credit: Simon Deiner / SDR Photo
South African Menswear is a leading online retailer of men's clothing and accessories. They offer a wide range of products from top brands, including formal wear, casual wear, outerwear, and underwear. They also have a event management - venuearc that allows customers to track their order status and receive updates on new arrivals.
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