Image Credit: Sandton City Facebook |
Prada
opens its first store in Johannesburg, South Africa, inside the prestigious
Sandton City Mall shopping centre.
The
space, designed by architect Roberto Baciocchi, covers a total surface area of
800 square metres and houses the women’s and men’s ready-to-wear, leather
goods, accessories and footwear collections.
The
internal façade, of remarkable visual impact, stretches approximately 65
metres in length and with its elegant geometry results the focus of the
“Diamond Walk”: a backlit white canvas curtain enclosed in a crystal box
creates a sophisticated atmosphere. Black marble frames border the entrances,
windows and light boxes, lending a precious flair to the space.
The
entrance to the area dedicated to the women’s collection opens on a large
octagonal space characterised by the signature black-and-white marble chequered
flooring – a legacy of Prada’s identity worldwide – and green fabric-clad
walls, which serve as a backdrop for sleek polished steel display cases
embellished with black Marquinia marble chests of drawers.
From
here, the visitor is led to two spaces defined by black marble-clad walls with
cut-in alcoves dedicated to the display of exquisite leather goods, accessories
and bijoux.
The
areas devoted to the women’s ready-to-wear and footwear collections are
separated by a green fabric curtain; elegant transparent perspex display units
showcase the women’s ready- to-wear collections. The
space housing women’s footwear is characterised by crystal and polished steel
display niches, beige carpeting, fine crystal tables and green velvet sofas, to
welcome customers in an elegant and refined atmosphere.
The
area offering the men’s collection features masculine materials and finishes:
slim Saint-Laurent marble floorboards and walls featuring bright orange
encaustic painting. The first room is dedicated to the leather goods and
accessories collections: precious polished steel display cases exalt the
product.
A
mirror portal leads to the spaces where the men’s ready-to-wear and footwear
collections are displayed: polished steel counters with coloured saffiano
leather elements and green ostrich leather sofas complete the setting.
Store Details:
PRADA
– Santon City
Store
number: U18
Operating Hours
Weekdays:
9am-8pm
Saturday:
9am-8pm
Sunday:
9am-6pm
Public
Holidays: 9am-6pm
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