adidas
Originals Global has announced a partnership with Shelflife to be the first
store in Africa to carry its Consortium range. Shelflife is a South African
sneaker and streetwear store.
adidas
Consortium is a premium adidas Originals line whereby an existing adidas
Originals silhouette is launched with a unique design. In working alongside a
collection of the most influential brands, retailers and individuals in sneaker
culture, Consortium has given birth to some of the greatest collaborations in
sneaker history; including the CLOT Stan Smith, the Sneaker Freaker Torsion
Integral and the UNFTD X NBHD Micropacer. adidas Consortium is also personified
by new technologies, precision engineering and premium materials.
“Product
releases within the Consortium range capture the current and future street
style aesthetics, while pushing the boundaries of footwear innovation and
technology,” says Stuart Davies, adidas Originals Category Merchandise Manager.
“Shelflife’s understanding of this sector of the retail market offers boundless
growth and a multitude of collaborative opportunities,” Davies concludes.
Kanye
West’s Yeezy Boost will be the first in the Consortium range to drop in
Shelflife. We will let you know as soon as it is available!
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