On 10 February 2015, Usain Bolt was at the heart of a spectacular stunt
in New York. He launched PUMA IGNITE, a running shoe that provides maximum
energy return. In the energy hub of the city that never sleeps, runners powered
away on treadmills in Times Square throughout the day with the energy from
their IGNITE shoes being collected and stored.
When the threshold reached 100%, the World’s Fastest Man rose up in a theatre
of light, smoke and fire.
This wasn’t the first time Usain Bolt has made a grand entrance in New
York. In 2008 he broke the 100m World Record
for the first time and set upon a stunning track and field career that has seen
five World Records, and 14 Major Championship Gold Medals. The World’s Fastest Man warms up and trains
in PUMA IGNITE, to maximise his energy output and maximize his training impact.
Usain Bolt said, “I’ve always enjoyed a good entrance, and this one was
epic. People were running for hours on
end in really cold weather, we were watching the energy meter rise and when it
hit the top, it’s fair to say there were fireworks. IGNITE is a great a running shoe, along with
PUMA spikes, I spend a lot of time training in this shoe as well and it really helps
to sustain my energy levels. I love IGNITE
for that.”
“I’m excited to be back here in New York with PUMA,” continued
Usain. “I have special memories of this
city - I always have a great time whenever I’m here, whether I’m competing or
otherwise. It’s always good to back.”
Following this launch, PUMA and Usain Bolt have challenged runners in
ten cities around the World to follow suit through regional epic running events. The campaign IGNITE YOUR CITY will
travel to Tokyo, Japan next week - with other renowned cities to follow. In South Africa, PUMA is calling runners to #IGNITE their city by using the hashtags #IGNITECapeTown or #IGNITEJozi. The more you use the hashtag, the more you will illuminate your city on a virtual PUMA map of the world – check it out here http://global.puma.com/en_ZA/ignite-your-city?locale=en_ZA
PUMA IGNITE has been in development for nine years, and features
an innovative foam technology that makes it PUMA’s most responsive running
shoe. IGNITE Foam is a proprietary
foam that provides high-energy return, comfort and optimal durability. Strategically placed in the heel of the shoe
is ForEverFoam, which is entirely new to the industry. This ForEverFoam compound is what gives the
shoe maximum durability.
PUMA IGNITE will retail for R1699 and will be
available in men’s and women’s styles. To #IGNITE your run, visit PUMA stores
and selected retailers nationwide from 5 March 2015.
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