On 22
January 2015, adidas StellaSport launched in Cape Town, South Africa. adidas
StellaSport is a brand new sports range aimed at a younger audience, under the
creative direction of Stella McCartney in the UK. The range combines sport and
style with bold branding, explosive colours and fresh prints; redefining
sportswear with a brand new approach for the age group.
Designed
for the action girl, adidas StellaSport comprises of apparel, footwear and
accessories that can be worn from the gym to the city streets yet introducing
sports performance technologies. The range includes everything from kit bag
essentials to standout statement silhouettes.
Stella
McCartney, Creative Director for adidas StellaSport, comments:"The adidas
StellaSport girl is young, current and vibrant, looking to make a statement and
stand out - we wanted to bring that to life within the collection and fuse
performance with style to create - performance pop."
adidas
StellaSport compromises of unexpected colour blocking features in sporty tanks,
bras and tights which are all designed with fast drying climaliteTM fabric
ensuring ultimate comfort and everyday wearability; punctuated with modern
signature prints and statement silhouettes.
adidas
StellaSport footwear features open mesh uppers for increased ventilation and
inbuilt sock liners for a more comfortable fit. The range is completed by a
selection of sporty accessories including logo trucker caps and pop colour
backpacks.
Sports
Performance Brand PR Manager at adidas South Africa, Gugu Ntuli, is equally
excited by the new range.
"adidas
StellaSport is a real game changer which will enable young women to participate
in their sports without compromising on style," Ntuli said.
The
adidas StellaSport range is available in South Africa from January 2015 at
selected adidas retail stores, and select sports retailers such as Sportsmans
Warehouse and Totalsports with a recommended retail price ranging from R429 –
R1399.
For more
information follow adidas on Twitter via @adidasZA
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