Friday, 4 June 2021

First Look: Mayumi Yamase x Nike Blazer Low Flyleather


These sneakers are decked out in a white arrangement across its upper whith profile swooshes and labels on the tongue.

The branding on the heel deviate from the “colourless” makeup in a mix of freehand, whimsical detailing and colour choices.

Abstract embroidered shapes also join the mix on the lateral heel and medial mid-foot, further proffering vibrant pink and blue flair, respectively, to the understated upper made from at least 50% recycled leather fibers.


Suede reinforcement around the forefoot and along the tongue add a touch of grey to the Nike Blazer, while herringbone-patterned outsoles boast a fan-favorite light gum brown finish.

The Mayumi Yamase x Nike Blazer Low Flyleather is available at selected retailers. 


Thursday, 3 June 2021

First Look: PUMA x Rugrats Collection

ViacomCBS Consumer Products (VCP), Nickelodeon and PUMA have partnered to create the PUMA x Rugrats collection. Bringing back ‘90s nostalgia, the collection combines the oh-so-nice style PUMA is known for with design cues from Rugrats that gives it a retro flare.

The collection, drops tomorrow 4 June 2021, is in support of the original Nickelodeon Rugrats series, which is celebrating its 30th anniversary.

PUMA x Rugrats is a seven-piece collection featuring styles for adults and children. Adult gear includes a Short Sleeve Tee (R999), Long Sleeve Tee (R1 199), Hoodie (R1 499) and Rugrats Short (R1 799) as well as the Court Rider Rugrats (R2 399).

Kids footwear features the Future Rider x Rugrats in Junior (R1 799), Pre-School (R1 299) and Infant (R1 099) sizes and the Suede x Rugrats in Junior (R1 299), Pre-School (R1 099) and Infant (R999) sizes.

Available from PUMA.com, PUMA Sandton, PUMA Braamfontein, Shesha, Shelflife and The Cross Trainer / The Cross Trainer Kids (XKIDS).


Wednesday, 2 June 2021

First Look: adidas Yeezy 500 - 'Taupe'

The Yeezy 500 Taupe Light features an upper composed of full-grain leather and suede overlays that offer a premium finish, soft hand feel, along with a supportive and durable wear.

Mesh upper provides lightweight breathability and comfort where it is needed, while reflective piping details add unique design cues and visual interest. A rubber wrap along the midsole provides support and abrasion resistance. The adiPRENE+ cushioning absorbs impact and optimizes rebound while a light runner outsole provides traction.

The adidas Yeezy 500 – Taupe’ releases 5 June at selected retailers. 


Monday, 31 May 2021

First Look: adidas Yeezy Boost 380 - 'Alien Blue' RF


The Yeezy Boost 380 Alien Blue RF features an upper composed of reflective multi-toned re-engineered Primeknit in a sock-like construction, providing a snug yet adaptable fit.

The translucent monofilament window is woven into the upper, adding visual interest and breathability. This model features no-tie stretch laces for easy on and off wear and comes equipped with a second set of standard laces.

A re-engineered full-length BOOST midsole elevates the cushioning experience, offering optimal comfort where consumers need it most. The herringbone rubber outsole offers unique design cues and improved traction.

The adidas Yeezy Boost 380 - 'Alien Blue' RF drops 31 May at selected retailers.


Thursday, 27 May 2021

First Look: PUMA DREAMER 2 “THE OFF-SEASON RED”

PUMA’s new DREAMER 2 “Off-Season Red” is inspired by the long-awaited “Off-Season” album by J. Cole. An album that was years in the making.

The fiery red and black mid-silhouette takes another step further for DREAMER into the world of on-court performance and off-court style.


The DREAMER 2 encompasses key elements that have defined the RS-0, RS-100 and RS-X and brings them to the court in a totally new design. The sneakers also feature PUMA’s signature ProFoam throughout the midsole which allows for rebound and energy return while the full coverage rubber outsole is enhanced for optimal durability and traction.

The DREAMER 2 “Off-Season Red” retails for R2 799 and is now available from PUMA.com, PUMA Braamfontein, PUMA V&A Waterfront and Shesha stores.