Friday, 18 February 2022

First Look: The High Court Collection by PUMA x June Ambrose


PUMA together with PUMA Hoops Creative Director and iconic image maker June Ambrose, debuts PUMA’s new Women’s Hoops category with a basketball-inspired lifestyle collection, PUMA High Court creatively directed by June Ambrose.

Ambrose joined the PUMA family in 2020 and has been an integral part in helping PUMA launch its Women’s Hoops category, redefining what it means to be stylish in sport by taking a holistic brand approach, designing different looks for women to feel empowered on and off the court. Throughout her career, Ambrose has held court in industries where she wasn’t invited to play. She has built a life and career on the foundation of being unapologetic and fierce in her vision that has always extended beyond style.

The bold female-focused collection takes inspiration from Ambrose’s philosophy that life is a sport, style is the game and basketball is the vibe. Ambrose incorporated athletic and physical elements of the game into the collection, to underscore how women are consistently winning, playing the game of life, and staying on top of their daily grind in all the positions that they hold.

Footwear features the Regal RS Renegade (R1 999), Cunning Suede Safari (R1 699) and Leadcat Glory (R699). Apparel includes the Freedom Shorts (R999), Diggins Breakaway Pants (R2 299), Ora Mesh Top (R899), Justice LS Tee (R699), Madison Coat (R2 799), Unity Crop (R1 099), Love Leggings (R999) and Timeless Tank (R699). The  Madison Beanie (R499) and Hope Cross Body Bag (R1 199) complete the collection.

The collection is available from PUMA.com, PUMA V&A Waterfront, Braamfontein and Gateway, X-Trend, Archive and Shesha.

 

Tuesday, 15 February 2022

First Look: adidas Yeezy 500 - 'Blush'


The Yeezy 500 Blush features an upper composed of full-grain leather and suede overlays that offer a premium finish, soft hand feel, along with a supportive and durable wear.

The mesh upper provides lightweight breathability and comfort where it is needed, while reflective piping details add unique design cues and visual interest. a rubber wrap along the midsole provides support and abrasion resistance.

The Adiprene+ cushioning absorbs impact and optimises rebound while a light rubber outsole provides traction.

The adidas Yeezy 500 - 'Blush' drops this week at selected retailers.


Wednesday, 26 January 2022

First Look: Lamelo Ball’s First PUMA Signature Shoe, the MB.01




After a stellar debut NBA season, receiving league-wide accolades and winning NBA’s Rookie of the Year Award, LaMelo Ball has another personal accomplishment to announce: his first signature shoe with PUMA. Global sports company PUMA has officially unveiled NBA superstar LaMelo Ball’s first PUMA signature basketball shoe, the MB.01.

The MB.01 marks PUMA Hoops’ first signature shoe release since re-launching its basketball category in 2018. MB.01 joins the lineup of PUMA’s iconic basketball signature shoes named after basketball legends Walt "Clyde” Frazier and Ralph Sampson.

MB.01 was co-designed by LaMelo, incorporating his personal style throughout the shoe from bold colour choices to intricate unique details, including an artistic outline of flames shooting down from the ankle collar that lines up to Melo’s famed rocket ankle tattoo.

The tongue of the shoe includes LaMelo’s “Not from Here” creative and the outsole showcases the word “rare,” which describes his talent on the hardwood.

Additional technology features of the MB.01 includes PUMA’s Nitro Foam throughout the midsole for superior responsiveness and comfort, full coverage non-slip rubber compound for enhanced durability and traction, and breathable monomesh for a supportive and ultra-lightweight feel. The 3D-printed disruptive upper construction completes the shoe’s sleek design.

Retailing for R3 199, the MB.01 is available from PUMA.com, PUMA V&A Waterfront, Braamfontein and Gateway, and Shesha.


Tuesday, 18 January 2022

First Look: Nike Air Flight Lite Mid 'Scottie Pippen'

The sneaker is dressed in a classic white and university red colour blocking. This Nike Air Flight Mid features a white leather base with perforations and university red contrasting accents throughout.

Additional details include signature branded tongue labels, graphic inner lining, with Scottie Pippen’s logo stamped on the insoles.

The Nike Air Flight Lite Mid 'Scottie Pippen' is available at selected retailers. 


Friday, 7 January 2022

Nike Women’s Dunk High - ‘Pink Prime’


The sneakers feature a near-fluorescent rose shade animates the overlays around the toe, along the tongue and across the heel, as well as the laces and branding on the tongue.

Underfoot, the Air Jordan 1-like sole unit opts for a “White” midsole, whereas the tried-and-proven tread reverts to a “Pink Prime” makeup.


The Nike Women’s Dunk High - ‘Pink Prime’ will drop at selected retailers.