Friday, 13 October 2017

First Look: PUMA Kiku Pack


PUMA is launching the all-new Kiku Pack, drawing inspiration from Japan and its tradition of enjoying the fleeting beauty of flowers throughout each season. The Kiku Pack is named after the “Kiku no Sekku”, also known as Chrysanthemum Day – one of Japan’s five ancient festivals that is celebrated on the 9th day of the 9th month.


Inspired by the chrysanthemum, known in Japanese as ‘Kiku’, the flower itself holds huge cultural significance in Japan as not only a national symbol but also the seasonal flower of September. Following on from PUMA’s beautifully intricate Hanami Pack in March to usher in the spring season, the Kiku Pack celebrates the start of Autumn in the Northern Hemisphere.


The Kiku Pack sees the introduction of new versions of the Clyde Fashion, Blaze Cage, and Platform Mid, executed in soft white leather with embroidered floral detailing. More information on each product can be found below.



The Kiku Pack is available from today, 13 October 2017, at PUMA SELECT selected retailers.