Wednesday 20 July 2016

Introducing the Hu NMD by Pharrell Williams and adidas


Designed for urban exploration without boundaries, the NMD fuses iconic adidas Originals DNA with breakthrough technology from today. For Pharrell Williams’ Hu NMD, an energy-returning white boost™ midsole meets a breathable and flexible Primeknit upper in yellow featuring a split ‘Human Race’ graphic resulting in a bold visual language.

This unisex model features a newly designed lace system, which goes through the cage of the stabilizer to create a moccasin type of feel, giving support as well as freedom right where it is needed. The result is a fearless updated shape for Pharrell Williams’ Hu NMD.


Hu is the beginning of a new creative concept for Pharrell Williams and adidas. Hu represents the idea of boundless strokes of humanity. The introduction of the yellow Hu NMD is an extension of Pharrell Williams’ vision to connect all people through adidas Originals with the common line of love, passion, excitement, energy and colour.

Only available in limited quantities this latest model from Pharrell Williams and adidas is completed by two sets of laces and an insole with a graphic designed by Pharrell Williams as well as the trefoil logo on the right heel tab and the partnership’s equal sign on the left heel tab.

The adidas Originals = PHARRELL WILLIAMS Hu NMD will be releasing on July 22nd at Shelflife Store in Cape Town.

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