Tuesday 22 May 2018

PUMA’s Newest Training Silhouette, DEFY, Where High Energy Meets High Fashion Is Dropping Soon!

PUMA is defying expectations by launching its newest women’s training silhouette, DEFY, spearheaded by PUMA Global Ambassador – Selena Gomez.

As the ultimate inspiration for daring women, Selena Gomez is the muse behind DEFY. DEFY is a new and revolutionary training shoe. Its platform sole, inspired by the resurgence of the chunky-shoe-trend, defies training standards and goes beyond style. The platform fully supports side-to-side movement, includes PROFOAM (PUMA’s energy return foam), and provides lightweight cushioning that adds functionality and brings style to training.

PUMA’s DEFY will be available on Thursday, 31 May 2018, at PUMA, Sportscene, The Cross Trainer, Side Step and selected retailers for R1 699.

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