Thursday, 15 August 2019

First Look: PUMA x Sue Tsai Second Collection

For her second collection with PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the nostalgia of inspiring high school memories and the emotional experience of our first love.

The PUMA X SUE TSAI co-created sneakers include renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon and PUMA NOVA bedecked with scribbled lines of poetry, hand-drawn doodles, vibrant embroidery and chenille patches, transforming the nostalgia into something unexpected new and accomplished with emotionalizing beauty.

The PUMA X SUE TSAI collection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all over prints and placed graphics. Complementing the collection, the artistic decoration theme of PUMA X SUE TSAI also includes matching accessories such as backpack, cap and pouch.


PUMA x SUE TSAI drops at PUMA Select stores and selected retailers from 17 August 2019.

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