Thursday, 3 December 2020

PUMA and Charlotte Olympia honour the superwomen of the circus



PUMA and Charlotte Olympia, have come together again for a collection of footwear, apparel and accessories honouring the strong, beautiful and different representations of femininity of superwomen of the circus, with a spotlight on acrobats. 


A hula hoop performance by ‘The Amazing Amazi’ showcases the collection for the campaign video, unifying the pieces and inspiration as one. Charlotte Olympia’s signature whimsy and playfulness lend themselves perfectly to the theme, creating a fun and inspiring PUMA x Charlotte Olympia collection. The pieces include a mix of streetwear and sporty, tight-fitted silhouettes with circus-inspired finishings. Beautiful details like embroidery, ruffles and unique cut lines add a feminine touch to the dark silhouettes in black and burgundy.

The footwear features a mix of natural, soft materials with high shine meshes and metallics, brogue detailing and ruffles on iconic PUMA silhouettes. The PUMA x Charlotte Olympia Cali Wedge (R2 199) and Mile Rider (R1 999) will be available at PUMA.com, PUMA Select, X-Trend, Superbalist and Madaiza and you can find the PUMA x Charlotte Olympia Rise NU (R1 999) and Pulsar (R1 999) at PUMA Select or PUMA.com.

Apparel includes the PUMA x Charlotte Olympia Loose Fit Tee (R549) and Cropped Crew (R999), available at PUMA.com, PUMA Select and X-Trend as well as the PUMA x Charlotte Olympia Sweatpants (R1 199) which you can cop from PUMA Select and PUMA.com.

The PUMA x Charlotte Olympia collection drops on 4 December 2020.



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