Friday 9 April 2021

First Look: The Mayze by PUMA which is sported by Dua Lipa

 

PUMA has released their first campaign with global pop star Dua Lipa. Shot by fashion photographer Mario Sorrenti, the campaign features Dua Lipa wearing PUMA’s latest sneaker: Mayze, designed with a bold and edgy look in mind.

The Mayze is made for those who embrace the spotlight, on stage and off. In the campaign Lipa is captured in a backstage set up in a show-stopping look featuring a layered PUMA T7 track jacket with bikini top and fishnets then later en route to an on-stage moment in a vintage PUMA windbreaker over a PUMA dress and zebra tights. Each look speaks to Dua’s styling vision and the versatility of the Mayze sneaker.

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” says Lipa.

A mix of archive inspirations and contemporary PUMA classics, the design of the Mayze features a stacked midsole with a split, derby construction, a TPU piece in heel and a heel tab. The upper is a combination of the brand’s leather construction from classic models.

The Mayze (R1 899) is available on PUMA.com and at PUMA stores as well as and select retailers.

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