Thursday 1 July 2021

First Look: OP-1 PWRFRAME by PUMA

PUMA brings newness this season with OP-1 PWRFrame, an innovative style fusing street and vis-tech, standing out with a progressive design and futuristic feel. With new and exciting drops every month, the PWRFrame franchise will catch every sneakerhead’s eyes.

The OP-1 PWRFrame emphasizes pure functionality through an almost simplistic approach, taking architectural structures as a basis behind the design inspiration, while simultaneously creating a bold look through the overall silhouette.

The OP-1 PWRFrame plays with a contemporary and clean design. The upper contrasts more technical processes, like bonding and embroidery, with traditional overlay elements for a streetwear focused design. Neon accents on the PWRFrame component appear throughout all the OP-1 PWRFrame styles to draw attention to this new tech. It features a continuous ring of support from heel to midfoot – providing optimal comfort. Serving as the connecting structure between specific points on the shoe that require stability, the aesthetic of this element represents a more industrial approach.

Retailing for R2 699, the OP-1 PWRFrame is available from today, 1 July 2021 from, PUMA Braamfontein and PUMA V&A Waterfront, X-Trend, Archive and select retailers.

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