Thursday 9 September 2021

First Look: PUMA x PRONOUNCE Debut Collection Which is Inspired by Ancient Archaeological Site


PUMA and PRONOUNCE have dropped their debut collection of apparel, footwear and accessories in an earthy palette inspired by Pumapunku, an ancient archaeological site in Bolivia.

Based in Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs’ shared love of handcrafted garments and a desire to perfect the creation of truly global and genderless clothing.

PUMA x PRONOUNCE is available from PUMA.com, PUMA Braamfontein and PUMA V&A Waterfront, X-Trend, WE ARE EGG and select retailers.


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