Monday, 20 November 2017

First Look: Air Jordan 1 High Flyknit ‘Wolf Grey’

Air Jordan 1 High Flyknit ‘Wolf Grey’ has softly crafted material that covers the upper in a light shade of grey. This flexible material contours to the foot with chunkier sections which add support at the heel, ankle surround and across the midfoot. It makes the shoe way more lightweight than conventional leather models without sacrificing on that secure and stable fit.

All the original AJ1 details remain intact with an oversized Swoosh sitting along the sidewall as well as wings logo on the collar. These provide a nice contrast to that wolf grey colour scheme in a rich shade of brown.  A low profile midsole sits underfoot and balances the look in white. A sticky gum outsole keeps you glued across all surfaces.

The Air Jordan 1 High Flyknit ‘Wolf Grey’ is available at selected retailers.

Thursday, 16 November 2017

First Look: adidas Yeezy Boost 350 v2 'Beluga 2.0'

The adidas Yeezy Boost 350 v2 ‘Beluga 2.0’ is a new iteration by adidas and Kanye West.

Made of woven Primeknit across the upper with the side stripe coloured in grey and dark grey hues, the sneaker is detailed with orange accents seen on the ‘SPLY 350’ branding, as well as the stitching of the back heel tab. Boost cushioning and a semi-translucent grey outsole completes the design altogether.

The adidas Yeezy Boost 350 v2 ‘Beluga 2.0,’ drops on Saturday, 25 November 2016, at selected retailers.

Wednesday, 15 November 2017

First Look: Breaker Knit Sunfaded. Court Icon Meets Progressive Styling

PUMA further enriches its streetwear offerings with the introduction of the all-new Breaker. Breaking the mould and entering new territory, the sneaker takes design cues from the iconic court silhouette, the PUMA Suede, advancing the style with a new tooling.

PUMA escapes from the trend of keeping classic court sneaker and progressive silhouettes separate with the new Breaker. Keeping the features of the archive court style, the Breaker is refreshed with a bold new look. Its contemporary style draws inspiration from ‘80s counterculture of the New York and London punk scene. The provocative styling of the subculture has since become a huge influencer of modern fashion and streetwear, boasting aggressive dimensions, elevated platform outsoles and much more. Drawing upon punk-inspired aggressive dimensions, the Breaker takes cues from brutalist architectural elements with its stark oversized tooling.

First to drop in the range is the Breaker Knit Sunfaded. The new silhouette boasts a fully knitted sock-like upper, complimented with premium Nubuck leather side panels and a hidden lacing construction for ultimate comfort and sleek styling. We can expect to see much more from the Breaker, with the next-level Breaker Mesh joining the product offering soon.

The Breaker Knit Sunfaded drops in two colourways, Black and Pebble, on 10 November 2017 at PUMA stores (excluding Sandton) and selected retailers. 

Tuesday, 14 November 2017

First Look: adidas Collective Memories Release

True to the adidas Originals belief that ‘past empowers the future’, the brand has taken that statement quite literally and created a women’s head to toe look, for the archival inspired Collective Memories release.

To celebrate Originals collective memories, they dug deep into their graphics archive to discover and reveal something special. Iconic graphics from catalogues and calendars between the 1960’s and 1995 were chosen to convey inspiring stories from the past. For this pack, bold and colourful illustrations, from which key elements were identified and blown up, have been applied in an all over graphic to modern apparel and paired with authentic three-stripes 70’s inspired footwear.

On the apparel side late-'80s attitude and contemporary style meet in a turtleneck dress. Its vivid design is inspired by archival print ads, showing off a retro allover graphic. Bold hues of pink and green or purple and green flourish as a backdrop for the mottoes "I want" and "I can" superimposed on the front and back of the two key dresses. The adidas Originals flag label at the bottom signs off the look.

In footwear, the original Dragon trainers have evolved over the years from a celebrated runner to a streetwear favourite. Reintroducing the '70s archival style with modern appeal, the Flashback sneaker is built with a closed mesh upper and an aquatech print toe overlay. An EVA wedge midsole and the sawtooth rubber outsole pay homage to the original pair. The Flashback Mid honors adidas design heritage while looking forward to the future. These sneakers are built with a mesh and suede upper with a waterproof finish for wear in any weather. They feature a refined, mid-height collar, modern lace construction and a webbing heel pull.

The adidas Originals Collective Memories Collection is available from, adidas Originals stores and selected retailers.

Monday, 13 November 2017

First Look: Nike Special Force Air Force 1 Mid ‘Winter Camo’

The SF-AF1 Mid Winter is extremely durable, a shoe designed for all the elements. Ripstop nylon across the rear is easily wiped clean and fully water proof. Premium leather gives the classic AF1 aesthetic across the front and sidewall complete with perforations across the toe box.

The Winter Camo SF-AF1 is particularly unique thanks to the pattern across the nylon. As always, the zip across the heel ensures that easy on, easy of functionality and a midfoot strap keeps the foot locked in place. Finally, OG Nike branding is stamped to an embroidered tongue.

The Nike Special Force Air Force 1 Mid ‘Winter Camo’ is available at selected retailers.