Friday, 23 September 2016

Cara Delevingne Is The New Face Of PUMA’s ‘DO YOU’ Women’s Campaign

PUMA launched their women’s campaign ‘DO YOU’ which aims to inspire confidence in women everywhere. As part of this campaign, PUMA announced they will be working with international model, actress, and activist Cara Delevingne. She joins PUMA’s growing list of influential female ambassadors including Rihanna, who served as the campaign’s Creative Director.

'To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it's a very powerful statement,” says Cara. “It's about accepting who you are, no matter your faults.  ’DO YOU’ is about finding your truth and sticking to it. I think it's so special because it means something different for everyone.  It specifically encourages people to be themselves.'

Cara embodies the PUMA Woman. She is fearless, always finding new ways to express herself and use her body as a catalyst for conversation. Her unapologetic attitude and inspiring defiance of the status quo will set the tone for this campaign. She leads the pack of strong women appearing in this campaign, including Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto, and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.

The campaign was inspired by Rihanna who once said 'I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.' The campaign inspires women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life. Given Rihanna’s own belief on this message, it made perfect sense to bring her on board with PUMA to creative direct the campaign featuring Cara.

The ‘DO YOU’ campaign launches this month with a cross-category product assortment dropping through October from PUMA’s Running & Training and Sportstyle collections. 

Thursday, 22 September 2016

The YEEZY BOOST 350 V2 by adidas Originals and Kanye West Drop This Weekend

In 2015, the YEEZY BOOST 350 changed the game. This September, Kanye West and adidas Originals introduce a bold evolution of this style. The world’s most influential and sought-after shoe debuts with a flash of color, as first seen at the epic YEEZY SEASON 3 presentation at Madison Square Garden during New York fashion week in February 2016.

Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse adidas’ technology with Kanye West’s unmistakable aesthetic. The 350 V2 makes an audacious play for color with an upper composed of Primeknit in three impactful hues of yarn. A streak of solar red bears the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction.

The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole. At the same time, the breakthrough Primeknit material leverages adidas’ most advanced digital knitting techniques to fit like a second skin. Featuring the distinct center stitching on its upper as well as the signature ribbed outsoles, the YEEZY BOOST 350 V2 pays homage to its predecessor.

The YEEZY BOOST 350 V2 will drop in South Africa on Saturday, 24 September 2016 and will retail for a recommended price of R3999.00 from AREA3, adidas Originals in Mall of Africa and Shelflife in Cape Town and Johannesburg.

Wednesday, 21 September 2016

Black Coffee Signs His First South African Residency For Summer 2016 at Shimmy Beach Club

Cape Town’s hottest lifestyle destination, Shimmy Beach Club, has signed a new resident DJ for Friday nights throughout the 2016 summer season. Multi-award winning DJ and Producer, Black Coffee, will be hitting the decks live at Shimmy Beach Club, starting on Friday, 9 December 2016.

Voted as Cape Town’s hottest Club by Zomato, Shimmy Beach Club is headed by Group CEO Nicky van der Walt. This premier party venue balances the style of international party life and the laid-back atmosphere of Cape Town, making it a stylish venue to rival Ibiza’s beach club scenes.

Arguably the most prominent house music producer in Africa, Durban born Nkosinathi Maphumulo
known as Black Coffee, has released five albums under his record label, Soulistic Music. He was awarded a BET award for Best International Act: In Africa this year. In 2007, he became a household name in the SA DJ scene, firing up floors with his tribally infectious, vocal-laced beats. Additionally, he recently won 4 awards at the South African Music Awards (SAMA) including Album of the Year, Best Dance Album, Best Engineered Album and the International Achievement Award. In 2015 he was also awarded “Breakthrough DJ of the Year” in Ibiza and has been nominated again this year in the “Deep House” category for the 2016 DJ Awards.

Black Coffee’s penchant for true Afropolitan house: home-brewed but fresh and future-focused. The global superstar believes that the use of live instruments in a song is very important, as it brings the track to life. His fifth album, “Pieces Of Me” and the debut single “We Dance Again” (featuring vocalist Nakhane Toure) triumphantly hit the number 1 spot on iTunes and the album went on to reach double platinum status within 3 months of release.

Tickets will be available via soon.
General Access: R175 p/p
VIP: R275 p/p (includes access to a private bar with limited seating)

To book VIP table bookings email or call 021 200 7778. The closest parking lot to Shimmy Beach Club is The Clock Tower parking, V&A Waterfront, with Shimmy shuttles running frequently between the venue and the parking. It is however recommended that partygoers make use of a reliable taxi service.

Sunstar GUM Soft-Picks Advanced – Comfortable and Easy To Use

Today, 21 September 2016, is National Oral Health Day in South Africa!

According to the South African Government: ‘two of the world's most common health problems affect the mouth – cavities (dental caries) and gum disease. Gum disease ranks second only to the common cold in terms of prevalence, with an estimated 90% of South Africans experiencing the problem at some point.’ It is therefore vital to pay extra attention to one’s dental routine and to practice good oral hygiene!

Dentist’s recommend we brush our teeth twice a day and floss at least once a day to help prevent gum disease and cavities. Since the beginning of the month, I have started to incorporate the use of Sunstar GUM Soft-Picks Advanced (especially after a meal), as part of my daily oral care routine.

The product helps to remove food particles and plaque between the teeth, whilst giving one’s gums a gentle micro-massage. Sunstar GUM Soft-Picks Advanced is comfortable and easy to use. The tapered synthetic rubber bristles are soft and feel gentle on my gums. Also, the bristles seem to slip effortlessly between my teeth.

Sunstar GUM Soft-Picks Advanced is easier and less annoying then toothpicks, It is available at Dis-Chem and leading pharmacies.

Tuesday, 20 September 2016

Sneakers Dropping Today: mastermind JAPAN x adidas Originals 2016

adidas Originals collaborated with mastermind Japan on two exclusive footwear silhouettes. Each shoe incorporates mastermind’s distinctive monotone colour palette and Skull & Crossbone motif into its design, creating a true symbiosis of two iconic brands.

The first silhouette, the MMJ_NMD_XR1 features a black Primeknit upper and a white Boost midsole. Mastermind Japan branding has been added on the tongue, side panel cages, and on the heel.

The second silhouette, the mastermind Japan x adidas Tubular Instinct features a black premium leather spread, with an enlarged skull and crossbones motif featured on the heel and an additional one on the tongue. The release also welcomes zip detail at the heel and comes equipped with black and white laces.

The mastermind JAPAN x adidas Originals 2016 collaboration drops today!