Wednesday, 10 October 2018

First Look: PUMA and Atelier New Regime’s Debut Collection

Upping the streetstyle game this season is PUMA and Atelier New Regime’s debut collection which has dropped on 6th October. Known for their modern designs influenced by French – English ethnicities of Montreal, the motorsport-inspired collection is adapted into streetwear-ready styles. With thoughtfully designed technical detailing, it features ANR’s signature bright orange with a modern, polished aesthetic.

For their debut collection, Atelier New Regime elevates seasonal staples by lending their design influence to a range of PUMA styles - from the classic Suede and Court Platform to the Basket Boot and TSUGI Jun. Characterised with rugged outsoles, reflective pullers and large rubberised logos, the collection tactfully blends the technical details of sports with street-ready styles. Ruling the pack is the Basket Boot ANR. Built with tonal neoprene upper, a waterproof branded zipper on the forefoot and rugged outsole, it drops in scarlet Ibis and PUMA Black colourways.

Completing the look book is a range of apparel picks with motorsport-inspired cut lines and oversized logo prints. The PUMA x ANR Pants with cargo pocket and PUMA x ANR Jacket with printed logo tape on the side seam is a must-have for motorsport enthusiasts.

The exclusive PUMA x ANR collection is available at PUMA SELECT and selected retailers. 

Tuesday, 9 October 2018


adidas + KANYE WEST announce the CALABASAS TRACK PANT. They will be available globally on October 13, 2018 with a recommended retail price of R1799.

The CALABASAS TRACK PANT will be available in two color options: Ink/Wolves and Luna/Wolves.

Constructed of double-knit polyester fabrication, featuring an elastic waistband with draw cord and zipped side pockets. Contrasting Three Stripes run down the side of the pant and ‘CALABASAS’ text is embedded on the leg.

The CALABASAS TRACK PANT will be available on online, adidas Originals stores in V&A Waterfront and Sandton, Shelflife e-com and Shelflife Cape Town and Rosebank.

Monday, 8 October 2018

First Look: Nike Air Force 1 Sage Debuts in Two Colourways

Nike reimagined the Nike WMNS Air Force 1 Sage with actual laces in the design.

The sneaker’s design has been tweaked to look more feminine. The upper is now made of smooth suede with leather accents, and also features a cleaner look with no stitching. Finally, the shoe is detailed with more height, featuring a wedge midsole in contrasting white, followed by new branding located on the heel tabs.

The Nike Air Force 1 Sage in Particle Beige and Black is available at selected retailers.

Wednesday, 3 October 2018

PUMA Drops Thunder Spectra in Two New Iterations

This season, Thunder returns to rule the streets as PUMA releases two new iterations of the Thunder Spectra for Men.

While the debut Thunder Spectra took on a bold statement with its retro colour blocking and neon pops, the latest iteration boasts of new colourways with a protective side wall, midfoot stabiliser and internal lace woven system. With a material mix of mesh, suede and leather overlays, these runway-worthy kicks balance the best of bold and tonal with drops in Drizzle – Steel Grey and Rhododendron - PUMA Black – Tawny Port.

Dropping on 5th October for R2 299 at PUMA SELECT stores, X-Trend, Superbalist and Archive.

Thursday, 27 September 2018

First Look: PUMA x TYAKASHA Debut Collection

PUMA and TYAKASHA, the brand known for their novel aesthetics, launched a fun new collection featuring classic silhouettes with a twist.

Based out of Shanghai, TYAKASHA is taking the Asian fashion world by storm. The brand is known to offer versatile pieces that are lively, raw and experimental in the best way. With fresh, street-ready styles and a quirky supermarket themed collection, TYAKASHA shows how effortless it is to dress without a rulebook.

FOOD LIFE is how the supermarket themes are being executed in graphics - playing with ice cream waffles and snack menus. Working on this collaborative collection with PUMA, the brand’s founder Tong Yun took a fun spin on the East meets West concept by including illustrations of European and Asian food delights like sausages and dumplings. The result is a fresh, interesting, unforgettable collection featuring classic PUMA styles.

The capsule collection presents playful food-inspired pigment prints, leather material and a minimal yet distinguishable design that make the CLYDE GRAPHIC TYAKASHA and CLYDE TYAKASHA a streetstyle essential. To complete the look, the collection also features apparel that is creatively styled with fun foodie characters like doodles of pizza and snacks in bold colours of red, orange and black, PUMA Archive No.1 logo and TYAKASHA print. The snack bar adapted a special menu design showcasing different cuisines in the apparel pieces.

The PUMA x TYAKASHA collection drops on 28th September at PUMA SELECT stores.