Wednesday, 24 August 2016

Sneakers Dropping Tomorrow: NikeLab Match Classic Suede


The NikeLab Match Classic Suede is guaranteed to impress as it showcases the best of vintage detailing, paired with Nike's impressive performance technology.

The sneaker features soft premium suede. The NikeLab Match Classic Suede is lightweight, durable and keeps your feet cool during the warmer months.


To compliment that textured detailing, full panels of suede make an appearance to the lace surround and extend through to the toe. There is also a suede overlay on the heel. All feature in that same tonal shade of Sail.


The Match Classic does away with the large and oversized branding. Instead, a mini Swoosh is stamped to the sidewall in white and logos to the tongue remain low key. To complete the look, a white midsole sits underfoot, taking on that low profile aesthetic which is synonymous with retro silhouettes.


The Nikelab Match Classic Suede will drop on Thursday, 25 August 2016 at selected retailers.

Tuesday, 23 August 2016

Introducing the PureBOOST PK ZG & Samba by adidas Consortium x Livestock


adidas Consortium teams up with Canadian retailer Livestock to deliver a killer two-piece footwear package.

The PureBOOST PK ZG and Samba may hail from different eras of adidas’ history but both are bonded by the common theme of dynamic movement. During the conception phase Livestock explored the theme of sporting rhythms; the way elite athletes develop elegant, instinctive physical behaviors.


First up, Livestock reworks the PureBOOST PK ZG, a modern running silhouette. The black Primeknit upper is emboldened by a rich elastic crimson cross strap across the shoe’s body and contrasting screen printed stripes on the outer toe-box. The PureBOOST PK ZG’s sporting capacity is world renowned; it is a market-leading performance model. This version also features low-key Livestock insignia on the tongue and insole.


From cutting contemporary to something a little more classical, Livestock goes throwback with the adidas Samba. Whether it is indoor football or skateboarding, the Samba has lived on the front-line of sporting action for decades. Livestock's execution features black hairy suede and keeps detailing understated: we are talking screen printed stripes on the lateral and tonal leather stripes on the medial side as well as subtle gel-print lettering. Red is reserved for the insole and tongue label eyelets.


Livestock has thrown up a knockout combo celebrating the ever-changing role of performance footwear, highlighting the dynamics, the rhythm of movement in diverse sectors of sports and lifestyle activities.


The PureBOOST PK ZG & Samba will be available from 3 September 2016 at Shelflife store in Cape Town and Johannesburg.

Monday, 22 August 2016

First Look: Premium Styles Of Sports and Fashion From PUMA x McQ



PUMA releases a new collaborative collection with British cotemporary label McQ for Autumn-Winter ‘16. The premium styles in the footwear range speak of a dual language of sport and fashion – a juxtaposition between McQ’s rebellious spirit and PUMA’s rich sporting history and product innovation. The collaborative collection showcases McQ’s use of experimental surfaces with PUMA’s classic silhouettes.

The collection incorporates styles such as the Move Lo Lace Up in metallic finish to the Tech Runner complete with McQ graphic (R2 499).  The new upper on the Tech Runner is a twist on the iconic tooling, held in contrast to the soft smooth surfaces in black and white and hand brushed graphic effect.





Another key style is the Cell Bubble Runner (R2 899), a continuation from the previous season, carried forward for AW’16 with a more futuristic silhouette.  Additionally, the Brace Lo (R2 499) and Brace Mid (R2 499) are attributed with a premium ‘cupsole’ silhouette that brings balance to the range. The contemporary silhouette of Brace Lo features a neoprene sock construction, with the upper utilising a rubberised texture, this style is available in bold primary colours.


The PUMA x McQ collection drops from August through to November at selected retailers nationwide.

Friday, 19 August 2016

First Look: Butan Wear’s Second Drop For This Season


Butan Wear has released their second drop for the season! Each piece in the collection has a cool and unique story. Peep the collection below, which is now available in stores and online!

‘Impi’ Baseball Cap


The cap pays homage to the fighting spirit of the indigenous tribes in Africa. It features a a deconstructed traditional shield logo.

‘Black Star’ Baseball Cap


The ‘Black Star’ baseball cap pays tribute to Pan-Africanism with the infamous tri-colour band embroidered on the left temple. The cap features a tribal mask on the front panel which serves as an identity to the roots of African people.

‘Wax Camo’ Pullover Hoody


The ‘Wax Camo’ pullover hoody features a combination of abstract camouflage and a pattern which is typically found on West African wax textile prints.

‘ZA-Kuza’ Crewneck Sweater


‘ZA-Kuza’ Reversible Bomber Jacket


The ‘ZA-Kuza’ crewneck sweater and reversible bomber jacket was inspired by the full body tattoo art which the Japanese Yakuza gangs are known to mark themselves with. The design has a uniquely South African twist on the art style, incorporating elements indigenous to South Africa in place of the Japanese elements which the Yakuza use.

Celebrate National Men's Grooming Day!

Gentlemen, Today we are celebrating Men’s Grooming Day! Started by American Crew, the day is celebrated on the third Friday of August each year, so that men can give attention to their personal grooming and hopefully incorporate better grooming practices into their routine.

Check out what products we suggest celebrating with:

1. L'OCCITANE Complete Care Moisturiser







4. Bluebeards Revenge 'Classic Blend' Beard Oil


5. American Crew Precision Shave Gel


Happy National Men's Grooming Day!