Wednesday, 20 September 2017

First Look: Nike Air Jordan 11 Low IE Fire Red

During the 1996 season, Michael Jordan was photographed wearing a White/Gym Red colourway of the IE that turned heads but never made its way to the court. For the last two decades, he’s been the only one to wear it. Until now.

This Air Jordan 11 Low IE features a White leather upper with Gym Red overlays on the side panels (which have an elephant print texture to them) as well as on the translucent outsole. Hits of Black on the inner liner, tongue, and the Jumpman logo on the tongue complete the look.

The Air Jordan 11 Low IE Fire Red will drop on Saturday, 23 September 2017, at selected retailers.

Tuesday, 19 September 2017

First Look: The PUMA x Tomas Maier Roma 1968

PUMA partners with Tomas Maier on the special edition Roma 1968. PUMA first issued the shoe in 1968 to honour the Azzurri European Championship winners (Italy). This year Thomas Maier and PUMA collaborated in order to celebrate the ease of casual living.

There are only 200 pairs of the PUMA x Tomas Maier special edition Roma 1968. The sneaker is minimal in design and colour and it sneaker features the Tomas Maier signature palm tree de-boss.

The PUMA x Tomas Maier Roma 1968 is now available exclusively at Shelflife. 

Floss like a boss with Sunstar GUM

September is National Oral Health Month, and Sunstar GUM will be sharing how to floss like a boss, as recommended by dental professionals. Cleaning in-between can be quick and easy with the right tools and know-how.

Sunstar GUM has created a brand-new series of short videos (+/- 30 seconds each) demonstrating how to ‘floss like a boss’ – even if you have implants, braces or don’t like floss. The videos are live on

Monday, 18 September 2017

First Look: adidas introduces new Tubular iterations

This season, Tubular challenges the rules and conventions of “high fashion”, disrupting the status quo and starting a dialogue about where, and to whom fashion belongs. The story we tell is one that connects the streets to the catwalk – showing that today, street rules fashion, and not the other way around.

NOVA Tubular apparel collection

This September, adidas Originals presents the latest instalment of its NOVA Tubular apparel collection for men and women.  Informed by archive adidas designs and distinct moments in sportswear history, the NOVA Tubular collection’s unique blend of references culminates as a considered expression of modern style perspectives. The apparel collection explores unorthodox colour palettes including classic heather greys and blacks to forest greens for men and olives, navy blues and pinks for women.

In the men’s range, this ethos manifests through a range of weather-ready pieces, including windproof tracktops and pants, patterned crewneck sweats and classic jersey pieces. For the women’s offer, this same ethos is applied to a selection of feminine silhouettes such as leggings, hoodies, sweats and skirts.

Tubular Rise


Introducing a brand new silhouette this season, adidas Originals presents perhaps the boldest iteration of the Tubular philosophy yet with the creation of the Tubular Rise model. Offered in a tonal tan colourway, a Primeknit upper provides an adaptive, comfortable foundation, structured by a large suede midfoot cage and elastic heel counter. Space-dyed neon fibres in the upper textile push the futuristic aesthetic even further, whilst a modern, integrated lacing system blends into the shoe’s aggressive design. This is then placed atop a textured EVA midsole with moulded stability plugs, including an overflow panel that rises up across the shoe’s heel quarter.

Tubular Dawn

adidas Originals also steps forward with two new iterations of the new Tubular Dawn silhouette, offering the women’s-exclusive model in a duo of classic colourways.

With a notable use of tone and texture, the first iteration features a matte mesh textile upper in Utility Black, with 3D embroidered details on the forefoot and heel. This is expanded by webbing details on the quarter with a reflective silicone print, integrating into a modern lacing system with two-tone laces. The design is then placed upon the distinctive ridged outsole of the Tubular Doom silhouette, finished with a nubuck leather heel piece and Tubular branding on the tongue. This is then countered by a Primeknit edition in Trace Olive, swapping mesh out for adidas’ adaptive Primeknit material with a woven speckle motif, countered with a leather heel piece for a premium take on the Tubular Dawn aesthetic.

Tubular Doom PK W / Tubular Doom Sock PK

The Tubular Doom steps out in a trio of new iterations this month, courtesy of adidas Originals. First up, the original Tubular Doom silhouette will be releasing in a women’s-exclusive iteration. The shoe’s sock-fit design is brought to its apex through a full Primeknit upper, supported by structural overlays and a contrast heel-cage panel. Offered in a clean Raw Pink colorway with contrast Vapour Grey details, the release brings the aggressive aesthetic of the Tubular Doom into a softer, feminine context without sacrificing any of its original energy.

Accompanying the Tubular Doom PK, the Tubular Doom Sock arrives in a new Primeknit construction, structured by a rear heel-support piece and an integrated lacing system. The Tubular Doom Sock PK will be available in Charcoal and Core Black colourways.

Tubular is available at adidas Originals stores, adidas online store, AREA3 and selected retailers.

Wednesday, 13 September 2017

First Look: Reebok NPC UK x The Good Company

Hailing from Allen Street on New York’s notorious Lower East Side, The Good Company is committed to stepping outside their comfort zone in search of new experiences. Using Reebok’s NPC UK trainer as the guide for their latest collaborative journey, the store has designed a classic sneaker for fellow jetsetters.

Originally known as the Newport Classic, Reebok’s NPC tennis shoe first appeared in 1985. Quickly establishing itself as a country club staple, the model was soon adopted by hip-hop culture, remaining a go-to option for street style aficionados ever since. The plush navy suede and golden branding mimic the cover design of American passports, while grippy gum soles are reminiscent of the dog-eared edges of your most faithful travel companion. 

The Reebok NPC UK x The Good Company drop on Friday, 15 September 2017, at selected retailers.