Friday, 19 January 2018

The adidas Orignals adicolor collection has dropped!

adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color for a new generation - never afraid to poke fun at itself.

Pairing the colours from the past with those of today, four meaningful adidas sport hues were carefully selected as the starting point for the overall inspiration for both Men’s and Women’s SS18 collections. The primary colours which are now referred to as Bluebird, Fairway Green, Scarlett Red and Sun Yellow were first seen in 1983, when all-white adicolor shoes were presented alongside a set of felt-tip pens, and reappeared in 2006 for Color Series, an adidas collaboration with some of the world’s best-known and most highly regarded creatives, creating unique pieces around a specific colour. Taking inspiration from the past collections, the SS18 offering plays with these iconic shades and creates tonal ensembles to render a palette relevant for today.

adicolor SS18 offers a curated archive selection with the most influential adidas silhouettes of past decades in a self-referential play. Classic styles are reimagined for today through the use of innovative fabrics and refined fits. Style and taste move beyond fixed gender binaries - focusing on interesting product, not ignoring femininity but rather offering a more sophisticated acknowledgement of its many different faces. Branding is refreshed by manipulating logo size and proportions and unexpected placement.

adicolor transcends cultures and eras to redefine itself in perpetually new contexts. Always taking colour seriously, and taking itself less seriously.

The adicolor collection is available at adidas Originals stores, Sportscene and

Thursday, 30 November 2017

First Look: Nike Air Jordan 12 Retro Dark Grey

Dubbed the Air Jordan 12 Dark Grey, this new colourway has the Jordan’s 12th signature dressed in an all Grey suede upper.

Premium suede travels from the midsole to the upper in that signature stitched contrast. A leather panel offers additional protection, acting as a mudguard in the same tonal shade as that grey suede. Flight technology promises the best in comfort and support underfoot. This robust midsole keeps each stride powered with weightless energy.  The Jordan 12 Dark Grey is finished off with gold coloured eye-lets and a set of grey rope laces.

The Nike Air Jordan 12 Retro Dark Grey drops on Friday, 1 December 2017, at selected retailers. 

Wednesday, 29 November 2017

First Look: New Balance 247 Reptile Luxe Pack

The New Balance 247 Luxe features a knit upper along with buttery suede detailing on the side panels, ankle, and heel.

To finish things off, the pack has a white midsole and gum rubber outsole.

The New Balance 247 Reptile Luxe Pack drops on Saturday, 2 December 2017 at selected retailers. 

Tuesday, 28 November 2017

PUMA Drops Football Inspired Collection with Trapstar

The latest PUMA x Trapstar collection outfits archive sportswear silhouettes with utilitarian details, adding their tough-as-nails attitude to streetwear.
With PUMA’s rich sport heritage and continued presence in teamsport paired with Trapstar’s passion for the game, it only comes natural for football to serve as the inspiration for the range. Styles show clever touches and familiarities to archive football gear, from jerseys to warm-up wear. Trapstar mashes performance gear and their street-style aesthetics to the game, resulting in a collection made for running the streets.

Linking the collection together are graphics that will seem familiar to every Trapstar fan. Their trademark ‘White Noise’ or black-and-white speckled print is rendered into several styles, such as the PUMA x TRAPSTAR Savannah and PUMA x TRAPSTAR Tee that serves as an accent running down the side. Trapstar put their stamp on the PUMA x Trapstar Clyde & PUMA x Trapstar Clyde Perforated by inking their script on the Formstrip of the classic court sneaker.
Trapstar re-imagines PUMA’s latest progressive sneaker, the Tsugi, with the PUMA x Trapstar TSUGI Blaze. Amping up its presence to the next level, the upper is wrapped in premium paneled leather sock construction with gothic Trapstar branding on the heel. All atop the futuristic TSUIGI mid and outsole reinforced by the IGNITE cushioning system inserted in between.

The latest PUMA x Trapstar collection is available at PUMA SELECT stores and selected retailers.

Monday, 27 November 2017

First Look: Nike Air Jordan 1 Retro High OG Wheat

The Air Jordan 1 “Wheat” comes with an eye-catching soft all-suede finish. This refined and premium silhouette arrives in the popular seasonal colourway which hits everything in sight. Soft suede features throughout the entire shoe with a soft, mottled panel across the heel. The only contrast to that wheat coloured upper is the lighter shade of beige which hits the tongue as well as the laces.

All the conventional details feature on the ‘Golden Harvest’ Jordan 1 including a perforated toe box, Wings logo on the sidewall and over-stretched Swoosh. A translucent gum coloured outsole is an exceptional complement to the wheat colourway.

The Nike Air Jordan 1 Retro High OG Wheat is available at selected retailers.