Tuesday, 20 March 2018

PUMA Drops Two New Jamming Colours

PUMA introduced cutting-edge sneaker technology with Jamming and has now launched two new colourways, PUMA Black-Whisper White and PUMA White-PUMA White.

The raw NRGY beads in the sole of the shoe move freely inside the clear midsole with every step you take, and jam together as your foot plants. The result is ultimate comfort and cushioning customised for your step.

The shoe’s upper features PUMA’s proprietary evoKNIT and with its durable PU sock liner for step-in-comfort the Jamming is a step up in comfort and style.

Two new colourways for Jamming have just dropped in store R2699.

Monday, 19 March 2018

First Look: Deerupt by adidas Originals

adidas Originals introduces its newest sneaker, Deerupt — a contemporary take on adidas heritage realized in a radically new look. At once minimalist and bold, the silhouette looks to the archive for its grid design inspiration, while debuting a new profile that remains undeniably adidas.

Inspired equally by urban planning, architecture, and natural phenomena, Deerupt holds the grid as its central design principle. Initially featured in adidas running silhouettes in the 80s - once a key feature on the New York runner and Marathon Training shoe – today the grid design is stretched to envelope the entire shoe. When warped to exaggerated proportions and injected with electric color, the grid is transformed into a bold visual motif for today.

Constantly playing with the grid itself through textures, layers and different perspectives, the collapsible, runner-inspired design features an ultra-lightweight construction with knit uppers covered in stretchable netting.

Inside, zoned foam pockets molded along the shoe’s interior lining ensure the highest degree of fit by locking the foot into the shoe to create a supportive compression. The result is a product with a truly unique benefit: a shoe that conforms to its wearer ensuring ultimate comfort.

Deerupt launches in the hero colorway Solar Bird, a meld of two iconic adidas tones: Solar Red and Bluebird. Designed with a strong visual identity - simple authenticity provides maximum impact.

The Deerupt silhouette drops Thursday, March 22 and will be available at a retail price of R1899 at adidas Originals stores, select retailers and www.adidas.co.za.

Friday, 16 March 2018

Big Sean Celebrates 50 Years of Suede With PUMA

From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on hustle. He takes inspiration from the simple fact that life is what you decide you want it to be; your decisions, good or bad, define your legacy. He’s embodied this throughout his evolution from local Detroit rapper to international star– he’s worked hard to get here, and he never forgets his beginnings.

Releasing this month is a capsule pack that Sean designed to commemorate the Suede’s 50th anniversary. That OG PUMA ‘D’ branding reminiscent of its founder Rudolf Dassler’s logo, premium taping and mix of velour and knits are some of the key features that set the tone for what you can expect from his full collection. The Big Sean Suede 50 pack features the Suede x Big Sean reimagined mid-cut iteration with a chunkier midsole, prominent PUMA ‘D’ branding on the tongue and iconic Big Sean signature in the outer lateral. Big Sean redefines the Suede with an extra-clean formstripe, a knitted sock construction and a customised lacing system originally inspired by hiking laces. Sean’s characteristic green, white and blue colourway finishes off the clean iteration and appears on the heel loops, sole and foot bed. Sean breathes new life into the classic T7 Track Jacket by giving it his hometown remix. The PUMA x Big Sean T7 Top and Pants are street meets luxe with a mix of soft satin, velour, doubleknit and premium taping. A dedicated taping that accentuates the collar, cuffs and waist comes in the same striking green, white and blue combination. Tone on tone branding finishes the clean silhouettes.

The PUMA x Big Sean Suede 50 Pack drops on Thursday, 22 March at PUMA SELECT and selected retailers nationwide. 

Friday, 9 March 2018

Sneakers Dropping Today: Nike Air VaporMax 97 ‘Neon’

The hybrid Nike Air VaporMax 97 is a new style that is releasing in the classic Neon colourway which takes inspiration from the Air Max 97 Japan OG. Basically mixes the Air Max 97 silhouette and Air VaporMax into one, the sneaker is covered in a mixture of black, metallic silver and white across its nubuck/leather, and mesh upper.

3M reflective trimming throughout and a neon coloured full-length VaporMax sole with black accents on the outsole finally complete the design altogether.

The Nike VaporMax 97 ‘Neon’ is available at selected retailers.

Thursday, 8 March 2018

First Look: Nike Air Force 270 'Safari'

A vibrant explosion of colour hits the Air Force 270. The orange colourway is stamped across the forefoot as well as the ankle surround and Vapormax Unit in the heel. The cutting-edge aesthetic is made even more impressive thanks to the synthetic overlays and sections of lightweight neoprene.

Strategically placed ventilation holes ensure comfort to the foot on those warmer days. It’s that Vapormax technology which makes the Air Force 270 Safari so appealing. This propels each stride with weightless and responsive cushioning. It may look totally bizarre but don’t be fooled, this is one of today’s most ground-breaking silhouettes.

The Nike Air Force 270 'Safari' is available at selected retailers.