Wednesday, 10 October 2018

First Look: PUMA and Atelier New Regime’s Debut Collection



Upping the streetstyle game this season is PUMA and Atelier New Regime’s debut collection which has dropped on 6th October. Known for their modern designs influenced by French – English ethnicities of Montreal, the motorsport-inspired collection is adapted into streetwear-ready styles. With thoughtfully designed technical detailing, it features ANR’s signature bright orange with a modern, polished aesthetic.

For their debut collection, Atelier New Regime elevates seasonal staples by lending their design influence to a range of PUMA styles - from the classic Suede and Court Platform to the Basket Boot and TSUGI Jun. Characterised with rugged outsoles, reflective pullers and large rubberised logos, the collection tactfully blends the technical details of sports with street-ready styles. Ruling the pack is the Basket Boot ANR. Built with tonal neoprene upper, a waterproof branded zipper on the forefoot and rugged outsole, it drops in scarlet Ibis and PUMA Black colourways.


Completing the look book is a range of apparel picks with motorsport-inspired cut lines and oversized logo prints. The PUMA x ANR Pants with cargo pocket and PUMA x ANR Jacket with printed logo tape on the side seam is a must-have for motorsport enthusiasts.



The exclusive PUMA x ANR collection is available at PUMA SELECT and selected retailers. 

Tuesday, 9 October 2018

adidas + KANYE WEST Drops the CALABASAS TRACK PANT




adidas + KANYE WEST announce the CALABASAS TRACK PANT. They will be available globally on October 13, 2018 with a recommended retail price of R1799.

The CALABASAS TRACK PANT will be available in two color options: Ink/Wolves and Luna/Wolves.



Constructed of double-knit polyester fabrication, featuring an elastic waistband with draw cord and zipped side pockets. Contrasting Three Stripes run down the side of the pant and ‘CALABASAS’ text is embedded on the leg.


The CALABASAS TRACK PANT will be available on online, adidas Originals stores in V&A Waterfront and Sandton, Shelflife e-com and Shelflife Cape Town and Rosebank.

Monday, 8 October 2018

First Look: Nike Air Force 1 Sage Debuts in Two Colourways




Nike reimagined the Nike WMNS Air Force 1 Sage with actual laces in the design.


The sneaker’s design has been tweaked to look more feminine. The upper is now made of smooth suede with leather accents, and also features a cleaner look with no stitching. Finally, the shoe is detailed with more height, featuring a wedge midsole in contrasting white, followed by new branding located on the heel tabs.



The Nike Air Force 1 Sage in Particle Beige and Black is available at selected retailers.


Wednesday, 3 October 2018

PUMA Drops Thunder Spectra in Two New Iterations


This season, Thunder returns to rule the streets as PUMA releases two new iterations of the Thunder Spectra for Men.

While the debut Thunder Spectra took on a bold statement with its retro colour blocking and neon pops, the latest iteration boasts of new colourways with a protective side wall, midfoot stabiliser and internal lace woven system. With a material mix of mesh, suede and leather overlays, these runway-worthy kicks balance the best of bold and tonal with drops in Drizzle – Steel Grey and Rhododendron - PUMA Black – Tawny Port.



Dropping on 5th October for R2 299 at PUMA SELECT stores, X-Trend, Superbalist and Archive.



Thursday, 27 September 2018

First Look: PUMA x TYAKASHA Debut Collection


PUMA and TYAKASHA, the brand known for their novel aesthetics, launched a fun new collection featuring classic silhouettes with a twist.

Based out of Shanghai, TYAKASHA is taking the Asian fashion world by storm. The brand is known to offer versatile pieces that are lively, raw and experimental in the best way. With fresh, street-ready styles and a quirky supermarket themed collection, TYAKASHA shows how effortless it is to dress without a rulebook.


FOOD LIFE is how the supermarket themes are being executed in graphics - playing with ice cream waffles and snack menus. Working on this collaborative collection with PUMA, the brand’s founder Tong Yun took a fun spin on the East meets West concept by including illustrations of European and Asian food delights like sausages and dumplings. The result is a fresh, interesting, unforgettable collection featuring classic PUMA styles.


The capsule collection presents playful food-inspired pigment prints, leather material and a minimal yet distinguishable design that make the CLYDE GRAPHIC TYAKASHA and CLYDE TYAKASHA a streetstyle essential. To complete the look, the collection also features apparel that is creatively styled with fun foodie characters like doodles of pizza and snacks in bold colours of red, orange and black, PUMA Archive No.1 logo and TYAKASHA print. The snack bar adapted a special menu design showcasing different cuisines in the apparel pieces.



The PUMA x TYAKASHA collection drops on 28th September at PUMA SELECT stores.

Wednesday, 26 September 2018

First Look: Nike WMNS Air Jordan 3 Retro ‘Bordeaux’



Covered in full Bordeaux nubuck for its upper with tonal metallic and leather accents, other details include Jumpman branding on the tongue and heel area.


Finally, offsetting the clean style is a sail midsole and rubber outsole to top it all off.



The Nike WMNS Air Jordan 3 Retro ‘Bordeaux’ is available at selected retailers.

Wednesday, 19 September 2018

PUMA Introduces Cali, an All-New Silhouette Channeling OG California and Court Vibes


PUMA continues to keep the sneaker game on point with the launch of a reimagined silhouette of the OG California – the Cali.

The PUMA California rose to fame on the courts but soon crossed-over cultures and quickly became a streetstyle staple. The famed court OG’s low-key style with metallic and leather details and a versatile chunky sole has rocked fashion trends for decades.

Channeling West Coast vibes this season, the reimagined Cali silhouette is set to conquer the streets once again with the Cali Women’s sneaker.

A stylish evolution of the court-originated staple, the Cali Women’s boasts an edgy look with progressive rubber tooling. The cool and understated sneaker appears in a premium full leather upper with a fresh, tonal white colourway and contrast branding on the tongue.



The Cali Women’s drops worldwide on October 2, get yours at PUMA stores for R1 599.

Friday, 14 September 2018

First Look: adidas Originals x Dragonball Z


adidas Originals partnered with Toei Animation and its iconic international anime series, Dragon Ball Z. Since 1989, Dragon Ball Z has transcended the world of anime and manga, reaching global icon status within contemporary pop-culture.

The collaboration sees three of the most iconic battles between heroes and villains throughout the anime re-imagined in sneaker form. Following the Dragon Ball Z chronology, the collaboration features seven silhouettes from the adidas Originals roster, carefully chosen to represent the characteristics of the heroes and villains to which they refer. Kicking off with the legendary battle between two of Dragon Ball Z’s most recognizable faces, Son Goku and Frieza, the collaborative project begins with the ZX 500 RM and Yung-1 respectively. Following this, the project moves to Son Gohan and Cell who are depicted in sneaker form as Deerupt and Prophere. Representing the final battle in the project, the Ultra Tech and Kamanda silhouettes are made-up in the image of Vegeta and Majin Buu. With the culmination of all 7 Dragon balls, the collaboration will be finished with the appearance of Shenron the Dragon, which is re-imagined as the EQT Support Mid ADV PK.


Each release will include two silhouettes (one hero and one villian), dropping monthly from September to December. The shoes will  be  presented  in  special  collaborative  packaging  featuring  an  individual  Dragon  Ball  detail,  each  box  coming  together  to  create  a  singular  back  cover  design - a homage to the tapestry-like images found on the spines of the original Dragon Ball magazines.




Re-affirming a relentless commitment to collaboration and creativity, the project positions adidas Originals at the forefront of global popular-culture, uniting  classic  adidas  design  with  one  of  the  most  beloved  animated  series  of  all  time.

Tuesday, 11 September 2018

First Look: Nike Air Force 1 - 'Canvas Pack'


The classic basketball-turned-casual silhouette is dropping in Sky Blue, Bone, and Black.


Featuring OG Air Force 1 styling like round lace eyelets, a white midsole, and a translucent outsole, the three shoes are a welcome blast from the past for Air Force 1 lovers.


The uppers are constructed of tonal canvas with raised piping adorning the seams, and each shoe’s look is completed with a small colored “AIR” hit on the white midsole.


The Nike Air Force 1 - 'Canvas Pack' is available at selected retailers. 

Friday, 7 September 2018

PUMA Drops The Latest Basket Bow


For over five decades, the Suede has been every trend-setters choice on and off the field. Drawing inspiration from this OG silhouette, PUMA is launching the all-new Basket Bow in leather iterations. The women’s collection gives every girl squad in town another reason to #DoYou. Inspiring confidence and individuality, this trendy feminine sneaker is a season must-have to slay.


Combining chic and sporty, the Basket Bow rendered with a complete patent upper is a street style essential. Built on the famous slimline Basket tooling, the sneakers exuberate sleek simplicity. Completing the clean look with a suede effect textile Formstrip and the all-time favourite bow, the Basket Bow features in three colourways - classic PUMA White-PUMA Black, PUMA white – winsome Orchid and PUMA Black.


Basket Bow drops worldwide on 13th September for R1 399 at PUMA stores, Spree and selected retailers.


Thursday, 6 September 2018

First Look: adidas Yeezy 700 'Wave Runner'


The Yeezy 700 features an upper composed of grey and black suede overlays and premium leather with blue mesh underlays and a reflective heel with Three Stripe details.


The 700 also features a full-length drop in boost midsole that provides serious comfort and stability. 



The adidas Yeezy 700 'Wave Runner' drops on Saturday, 15 September 2018.

Wednesday, 5 September 2018

First Look: Nike Air More Uptempo 'Hoyas'


The sneaker features a grey perforated leather upper, highlighted with navy suede “AIR” branding on the sides, as the hue flows towards the midsole, tongue and lacing system.


Contrasting white Swooshes are seen on the toe, heel and outsole for a nice pop, followed by air cushioning throughout to top it all off.



The Nike Air More Uptempo ‘Hoyas’ is available at selected retailers.

Friday, 24 August 2018

Everyday Essentials Elevated. PUMA x Big Sean Drops New Collection.


Together with PUMA, Big Sean designed a curated collection that focuses on versatility, wearability and functionality, pairing it with colours inspired by Fall in the Midwest. But he didn’t stop there. Instilling his fine taste and fashion sense, he chose to use premium luxe materials to elevate these everyday essentials. The result is a collection that’s perfect for lounging and traveling, yet distinctly stylish for evenings out.


PUMA classics are given a progressive, street-ready redesign with mixed premium materials and detailing and a colour palette from pale khakis, dark olives, burnt ochres and birch. Signature dedicated “D” branding is seen throughout the collection.

The latest PUMA x Big Sean collection features PUMA’s heritage sportswear styles that have been updated with a rich colour story and tactile materials. Apparel pieces are created with mixed fabrics and tonal colour combinations, giving the collection a more premium layered feel. Pieces feature taping details and Big Sean ‘D+CAT’ logo.

Court silhouette the new Breaker comes in a neutral urban colour, with tonal signature branding details, rear taping and Big Sean’s signature green outsole.

Watch out for the first drop of the AW’18 PUMA x Big Sean Collection releasing globally on August 25th, with a second drop coming in October. Available at PUMA SELECT and X-Trend Stores.



Thursday, 23 August 2018

First Look: Nike Air VaporMax Premier Flyknit Black/Metallic Silver


Drawing inspiration from the late-90s classic, the Air Zoom GP, the Air VaporMax Premier Flyknit Black Silver borrows the icon’s lateral mudguard and fuses it with an ultra-contemporary silhouette. Its lace-free midfoot strap clasps shut for the ultimate lockdown experience, and a Flyknit-infused upper provides a versatile fit like no other.

To round it all off, a full length Air VaporMax unit is present down below for additional comfort and a smoother stride.



The Nike Air VaporMax Premier Flyknit Black/Metallic Silver drops on Saturday, 25 August 2018.

Thursday, 2 August 2018

First Look: PUMA Fierce Slide


PUMA reinvents its iconic Fierce silhouette with the new Fierce Slide. A fresh, fun twist to the original design, made not to just look good but perform under pressure.


Because the next level is the only level, the Fierce Slide gives women the confidence to push boundaries, whether it’s at the gym or out in the world. Geared with a fully knitted upper, the shoe offers a sock-like feel that oozes comfort. Comfy but secure, the style features a branded slide-strap to equip women during different kinds of training. The renowned Fierce silhouette is one of PUMA’s most dashing designs, but why not give it an upgrade? It was modernised with exaggerated heights, adding medial and lateral support, while still keeping its famously classic form. In addition, a new outsole design optimises traction through zoned rubber for those bootie-lifting, core-strengthening training moves.



The Fierce Slide drops worldwide on August 4th at PUMA stores and selected retailers. Get yours for R1 399.