Thursday, 2 August 2018

First Look: PUMA Fierce Slide


PUMA reinvents its iconic Fierce silhouette with the new Fierce Slide. A fresh, fun twist to the original design, made not to just look good but perform under pressure.


Because the next level is the only level, the Fierce Slide gives women the confidence to push boundaries, whether it’s at the gym or out in the world. Geared with a fully knitted upper, the shoe offers a sock-like feel that oozes comfort. Comfy but secure, the style features a branded slide-strap to equip women during different kinds of training. The renowned Fierce silhouette is one of PUMA’s most dashing designs, but why not give it an upgrade? It was modernised with exaggerated heights, adding medial and lateral support, while still keeping its famously classic form. In addition, a new outsole design optimises traction through zoned rubber for those bootie-lifting, core-strengthening training moves.



The Fierce Slide drops worldwide on August 4th at PUMA stores and selected retailers. Get yours for R1 399.

Tuesday, 31 July 2018

First Look: Nike Air Jordan 13 Women’s - Phantom/Moon Particle


This Women's version of Air Jordan 13 gets a luxurious and lifestyle theme, making it perfect for ladies who love wearing Jordans.

Dressed in a Phantom and Moon Particle colour scheme. This Air Jordan 13 feature a White leather upper with Grey textured overlays on the mudguard and heel. Both Grey and White are used on the models midsole and outsole.



The Nike Air Jordan 13 Retro Women’s Phantom/Moon Particle is dropping on Saturday, 4 August 2018 at selected retailers.

Monday, 30 July 2018

First Look: PUMA x Roland RS-100 and RS-0 which Globally on #808DAY


PUMA and renowned Japanese manufacturer of electronic musical instruments, Roland, drops a second silhouette that completes the RS sneaker pack – the RS-100 Roland.
The RS-100 Roland follows the story of reinvention – inspired by the past, shaped by the colourful histories of both brands and reimagined for the future. While the RS-0 Roland is a complete reboot of the R-System, the RS-100 Roland retains a more retro look but is decked in modern materials.
The RS-100 Roland’s upper features a vibrant orange suede Formstrip with white reflective edges amidst a combination of white-red pebble leather, black ripstop nylon panels and yellow suede. PUMA and Roland branding can be found on the tongue label, footbed and the anodised metal hangtag. “Rhythm Composer TR-808, Computer Composer” is printed on the heel. A PUMA and Roland logo is printed on the footbed, while the outsole features lines to mimic the lights on a sound synthesiser. All colours and detailing represent 80’s retro hues found on a Roland TR-808 drum machine.

Unveiled last season, the RS-0 Roland, also inspired by the game-changing TR-808 drum machine, features premium leather black upper, micro perf vents, 6mm flat, reflective laces, reflective midsole details and signature TR-808 colours – red, orange and yellow, on the Formstrip. Familiar notes like “Rhythm Composer” and “Bass Drum” accent the midsole while the orange hue continues to the translucent rubber outsole. PUMA and Roland branding can be found on the tongue label, footbed and the anodised metal hangtag.


This exciting collaboration extends Roland’s commitment of innovation and continuing to shape the sound of modern music, setting the standards in music technology for the world to follow. For PUMA, it continues to enrich their stories of reinvention by partnering with influential and creative brands, individuals, and institutions that strive to push culture forward through innovation in design, style, technology, and more.

Both the RS-0 and RS-100 Roland sneakers drop globally on August 8th, internationally known as #808DAY. The iconic TR-808 drum machine is celebrated for its legendary status and credited by many as the spark that lit the flame of hip-hop music worldwide.


Cop the RS-100 Roland for R2 599 and the RS-0 Roland for R2 999 at PUMA SELECT and Shelflife stores. 

Thursday, 26 July 2018

First Look: PUMA Thunder Desert in Triple Black and White


Thunder continues to disrupt the scene as PUMA releases all-new monotone iterations of the Thunder Desert.

While the debut Thunder Spectra took on a bold statement with its retro colour blocking and neon pops, the latest Thunder Desert drops simulate light and shadows in the desert with Triple Black and White colourways. It retains the bold signature exaggerated tooling, blown-up proportions and material mix of premium suede, textured leather and mesh.


The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell System running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel.



Dropping worldwide on 9 August, get yours for R2 299 at PUMA SELECT, PUMA Gateway, PUMA V&A Waterfront, PUMA Sandton City, PUMA Rosebank and selected retailers. 

Wednesday, 25 July 2018

First Look: Nike Air Jordan 3 Retro 'Pure White'



Dressed in a Triple White colour scheme. This Air Jordan 3 features a White tumbled and smooth leather upper paired with matching White elephant print overlays.

 
Finishing off the design is a clear translucent outsole and matching hangtag.


The Nike Air Jordan 3 Retro 'Pure White' drops on Saturday, 28 July 2018 at selected retailers.

Monday, 23 July 2018

First Look: PUMA Suede 50 x Santa Cruz



PUMA continues to celebrate 50 years of Suede excellence by rolling with Northern Cali natives and skate culture icons Santa Cruz Skateboards in the latest of epic anniversary collaborations. The Suede, like Santa Cruz, is a skateboard icon #ForAllTime. The two come together for a sneaker and tee pack to make fans flip.
Known as the oldest skate brand that hasn’t stopped production since its beginnings, Santa Cruz was founded in 1973 by surfers Rich Novak, Doug Haut and Jay Shuirman in Santa Cruz, CA. The brand gained worldwide buzz thanks to its rad designs and loud graphics.
Also considered a cultural icon is the “Screaming Hand,” Santa Cruz’s main logo designed by Jim Phillips Sr. in 1985. The blue hand is literally screaming, a mouth gapes open wide at the centre of the palm, tongue out, teeth on display. The inspiration behind the logo was about the power of the hand, the way we use our hands to express ourselves through words, art and music. The Screaming Hand logo has become a skateboarding icon and is recognised widely throughout the skate community

The Screaming Hand is embroidered on the side of each heel, the blue hand against the black suede upper. The Formstrip becomes the scream, a wave of red sound and adrenaline. The artwork is enveloped in a lush black suede upper atop a gumsole. The PUMA and Santa Cruz logo is featured on the sneaker tongue. Complementing the sneaker is the PUMA x Santa Cruz Tee, making it a highly collectible pack.

Get your hands on the PUMA Suede 50 x Santa Cruz (R2 499) and Tee (R699) at PUMA SELECT and selected retailers on 26th July. 

Friday, 20 July 2018

First Look: adidas Originals’ new Deerupt Runner


adidas Originals’ new Deerupt Runner silhouette steps out in striking new colorways. Leveraging the shoe’s simple design and disruptive visual language, the release presents the Deerupt Runner model in a slew of two-tone editions.

True to the shoe’s original blueprint, each iteration of the Deerupt Runner model boasts a form-hugging stretch mesh construction across the upper with a webbing overlay and a minimalist lacing system.

This is then placed atop a classic EVA midsole grid. Finishing touches include a leather heel patch with the Trefoil logo, a durable rubber outsole and an Ortholite® sockliner for optimum comfort.


Each of the new colorways of the Deerupt Runner silhouette contrasts understated monochromes with a range of fluorescent and pastel hues, creating a playful new take on the Deerupt Runner model which emphasizes the shoe’s powerful formula of disruptive simplicity.


Deerupt is available at a retail price of R1899 at adidas Originals stores, selected retailers and online.

Thursday, 12 July 2018

First Look: PUMA x Outlaw Moscow - A Collection with a Message of Diversity, Designed in Russia



PUMA diversifies its 2018 SELECT lineup by partnering with up-and-coming fashion brand Outlaw Moscow (a.k.a AYTΛO). Born from the streets of Russia’s capital and founded in 2014 by designer duo Maxim Bashkaev and Dilyara Minrakhmanova, Outlaw Moscow | AYTΛO is a progressive brand that has participated in Paris and Milan fashion weeks multiple times. They won the SHOWStudio Film Award with their “Outlaw Film”  and went on to create “Outlaw Film 2” with legendary photographer Nick Knight. The brand has dropped several secret parties in Moscow and established a reputation as an independent brand that stands for diversity and freedom.

The debut PUMA x Outlaw Moscow | AYTΛO collection is a fusion of streetwear and high-end fashion, grime and luxury. It celebrates the festive and rich Russian culture right in the heart of Moscow, where the much-anticipated football tournament is taking place this season. Distinctive Russian design elements include minimalistic branding where the words PUMA and OUTLAW MOSCOW are spelled out in ancient Eurasian Cyrillic script, and floral prints inspired by Russian retro illustration books feature throughout.

The first drop for PUMA x Outlaw Moscow includes footwear, apparel and accessories with floral prints, embroidery, bright colour blocking and unexpected material combinations. A key footwear style is the Avid Zip Graphic O. Moscow in black colourway, with an elevated mid-cut boot silhouette, woven jacquard upper featuring traditional Russian art, completed with a large rubberised zipper on the forefoot. An apparel highlight piece is the PUMA x O.MOSCOW Kimono, which continues the floral print theme, has a loose and elongated fit and is accented by the PUMA Logo and Cyrillic text that translates to “Made in Russia.” Backpack and cap accessories round up the collection, all bearing the disctinctive AYTΛO embroidery label.

PUMA and Outlaw Moscow | AYTΛO stand together to deliver a message of diversity with a collection designed in Russia and shot in South Africa.


The first drop pre-releases on 6th July on Outlaw.ru and will be available locally on 14th July at PUMA SELECT stores and selected retailers.
 

Monday, 9 July 2018

First Look: Nike Air Jordan 1 'Hyper Royal'


The 'Hyper Royal' takes some of Jordan Brand’s classic features and combines them with a clean and contemporary design.

The Jordan 1 ‘Hyper Royal’ features a distinct blue and white colour combination, with an upper that is composed of both smooth and tumbled leather. White accents arrive on the swoosh, ball and wings logo, and leather tongue tab, while the shoe’s look is rounded off with a straightforward white midsole and blue outsole.



The Air Jordan 1 ‘Hyper Royal’ is available at selected retailers.

Wednesday, 4 July 2018

PUMA x Shantell Drops Second Season Collection


Renowned artist Shantell Martin has created a language of lines. At once whimsical and profound, her thought-provoking and memorable world of characters and messages bridges the gap between fine art, performance art, and everyday life.
Following her debut collection with PUMA last year, that predominantly featured a monotone palette, the second collection bears her signature illustrations and lettering with a vibrant mix of colours for a ‘90s rave-inspired feel.
Premium materials, pops of colour, and intricate details stand out in this collection for the unique, the bold, and the playful. Collection pieces are adorned with catch phrases coined by Martin like “Find Your Way” and “One, Two, Free” between hand drawn intricate lines and shapes. PUMA’s classic styles and new silhouettes stand out like works of art.

The latest PUMA x Shantell Martin collection drops on 21st July at PUMA SELECT and selcected retailers nationwide.

Tuesday, 3 July 2018

First Look: adidas Yeezy Desert Rat 500 'Utility Black'


This adidas Yeezy Desert Rat 500 features a ‘Triple Black’ theme while dressed in Utility Black. Constructed with a mixture of mesh, leather and suede, the look is completed with it’s traditional thick midsole.

The adidas Yeezy Desert Rat 500 ‘Utility Black’ will drop on Saturday the 7th of July.

Monday, 2 July 2018

First Look: The Suede 50 Street Culture Chains Pack by PUMA



Sports and music will always be inspirations for fashion, #ForAllTime. From Walt “Clyde” Frazier’s legendary fit to today’s hip-hop artists’ styles, many pieces in fashion runways today are inspired by these pillars. And it’s not just the threads but also the bling.
In continuation of Suede’s 50th anniversary, PUMA adorns the classic silhouette with chains, metallics and bold colours inspired by our favourite artists’ and athletes’ flashiest necklaces.
The Street Culture Chains pack pops with premium suede upper and chained eyelets, atop the timeless rubber sole. The logo shines bright and metallic tips ice the laces.

Matching apparel and accessories include an oversized tee, backpack and dad hat for the women. The men’s classic tee comes in black with silver or gold detailing.


The Suede 50 Street Culture Chains pack drops on 6th July at selected retailers nationwide.

Thursday, 14 June 2018

PUMA x Fenty by Rihanna is Bringing More Hot Drops


Rihanna’s hot fashion line with PUMA, the FENTY collection, continues to impress with new styles dropping in stores today (14th June 2018).

FENTY Surf Slide – for guys and girls
Slide into funky FENTY style in these surf-inspired slip-ons, perfect for lounging around or a day out on the town. Available in dazzling blue for men and women, and two extra colours for women – White and Green Gecko.

FENTY Women's Ankle Boot Heels

Flaunt your fierce yet feminine style in these biker chic booties. With a high heel, pointed toe and sleek, monochromatic lines, you're sure to catch every onlooker's eye.


The FENTY Surf Slide and FENTY Ankle Boot Heels is available at PUMA Select and selected retailers.

Monday, 11 June 2018

First Look: Nike Air Force 1 Low Foamposite CUP ‘Cough Drop’ Red


The sneaker upper features the rich red that the “Cough Drop” Foamposites became famous for, offset with black detailing on the lateral side swoosh, tongue, throat, and heel.

 For an interesting contrast, the medial side’s swoosh arrives in a tonal red. A classic black Air Force 1 midsole and outsole complete the shoe’s hybrid look, and the cup sole unit provides extra comfort and cushioning.



The Nike Air Force 1 Low Foamposite CUP ‘Cough Drop’ Red is available at selected retailers.

Wednesday, 30 May 2018

First Look: adidas Yeezy 500 ‘Super Moon Yellow’


Dressed in a full Super Moon Yellow colour scheme. This adidas Yeezy 500 comes constructed in a mix of premium leather, mesh, cow suede and nubuck materials. It is completed with its signature adiPRENE+ cushioned sole.



The adidas Yeezy 500 ‘Super Moon Yellow’ drops on Saturday, 9 June 2018.

Monday, 28 May 2018

Hot New Sneaker Styles for Big Sean x PUMA Collab as Drop 2 Hit Stores


Big Sean and PUMA are following up their debut collaborative collection with a second drop which is available at selected retailers.

Featuring the recurring theme of classic luxury, streetwear staples and familiar PUMA silhouettes come in reimagined iterations in true Sean’s style. This time though, the colour palette shifts to contrasting bursts of citrus and black. The Suede and Suede Mid come alive in Melon and Jelly Bean colourways while the Clyde goes stealth with an all-black makeover in slick premium leather sans the Formstrip.


The dope sneakers are available at PUMA SELECT stores (Braamfontein in Jozi and Bree Street in Cape Town) and selected retailers.



Wednesday, 23 May 2018

First Look: Nike Air More Uptempo '96 White/Varsity Red


Rolled out in a Bulls-inspired colour scheme, white leather runs throughout the vast majority of its upper, while ‘Varsity Red’ makes its presence known on the underlay of the exuberant “AIR” logo that gives this sneaker its signature look.


This familiar Chicago-esque theme would have seamlessly fit onto the feet of Scottie Pippen in the mid-90’s as the colour goes perfectly with the home whites of his championship-winning Chicago teams.



The Nike Air More Uptempo White/Varsity Red drops today, 23 May 2018 at selected retailers.

Tuesday, 22 May 2018

PUMA’s Newest Training Silhouette, DEFY, Where High Energy Meets High Fashion Is Dropping Soon!

 
PUMA is defying expectations by launching its newest women’s training silhouette, DEFY, spearheaded by PUMA Global Ambassador – Selena Gomez.


As the ultimate inspiration for daring women, Selena Gomez is the muse behind DEFY. DEFY is a new and revolutionary training shoe. Its platform sole, inspired by the resurgence of the chunky-shoe-trend, defies training standards and goes beyond style. The platform fully supports side-to-side movement, includes PROFOAM (PUMA’s energy return foam), and provides lightweight cushioning that adds functionality and brings style to training.



PUMA’s DEFY will be available on Thursday, 31 May 2018, at PUMA, Sportscene, The Cross Trainer, Side Step and selected retailers for R1 699.