Thursday, 14 June 2018

PUMA x Fenty by Rihanna is Bringing More Hot Drops


Rihanna’s hot fashion line with PUMA, the FENTY collection, continues to impress with new styles dropping in stores today (14th June 2018).

FENTY Surf Slide – for guys and girls
Slide into funky FENTY style in these surf-inspired slip-ons, perfect for lounging around or a day out on the town. Available in dazzling blue for men and women, and two extra colours for women – White and Green Gecko.

FENTY Women's Ankle Boot Heels

Flaunt your fierce yet feminine style in these biker chic booties. With a high heel, pointed toe and sleek, monochromatic lines, you're sure to catch every onlooker's eye.


The FENTY Surf Slide and FENTY Ankle Boot Heels is available at PUMA Select and selected retailers.

Monday, 11 June 2018

First Look: Nike Air Force 1 Low Foamposite CUP ‘Cough Drop’ Red


The sneaker upper features the rich red that the “Cough Drop” Foamposites became famous for, offset with black detailing on the lateral side swoosh, tongue, throat, and heel.

 For an interesting contrast, the medial side’s swoosh arrives in a tonal red. A classic black Air Force 1 midsole and outsole complete the shoe’s hybrid look, and the cup sole unit provides extra comfort and cushioning.



The Nike Air Force 1 Low Foamposite CUP ‘Cough Drop’ Red is available at selected retailers.

Wednesday, 30 May 2018

First Look: adidas Yeezy 500 ‘Super Moon Yellow’


Dressed in a full Super Moon Yellow colour scheme. This adidas Yeezy 500 comes constructed in a mix of premium leather, mesh, cow suede and nubuck materials. It is completed with its signature adiPRENE+ cushioned sole.



The adidas Yeezy 500 ‘Super Moon Yellow’ drops on Saturday, 9 June 2018.

Monday, 28 May 2018

Hot New Sneaker Styles for Big Sean x PUMA Collab as Drop 2 Hit Stores


Big Sean and PUMA are following up their debut collaborative collection with a second drop which is available at selected retailers.

Featuring the recurring theme of classic luxury, streetwear staples and familiar PUMA silhouettes come in reimagined iterations in true Sean’s style. This time though, the colour palette shifts to contrasting bursts of citrus and black. The Suede and Suede Mid come alive in Melon and Jelly Bean colourways while the Clyde goes stealth with an all-black makeover in slick premium leather sans the Formstrip.


The dope sneakers are available at PUMA SELECT stores (Braamfontein in Jozi and Bree Street in Cape Town) and selected retailers.



Wednesday, 23 May 2018

First Look: Nike Air More Uptempo '96 White/Varsity Red


Rolled out in a Bulls-inspired colour scheme, white leather runs throughout the vast majority of its upper, while ‘Varsity Red’ makes its presence known on the underlay of the exuberant “AIR” logo that gives this sneaker its signature look.


This familiar Chicago-esque theme would have seamlessly fit onto the feet of Scottie Pippen in the mid-90’s as the colour goes perfectly with the home whites of his championship-winning Chicago teams.



The Nike Air More Uptempo White/Varsity Red drops today, 23 May 2018 at selected retailers.

Tuesday, 22 May 2018

PUMA’s Newest Training Silhouette, DEFY, Where High Energy Meets High Fashion Is Dropping Soon!

 
PUMA is defying expectations by launching its newest women’s training silhouette, DEFY, spearheaded by PUMA Global Ambassador – Selena Gomez.


As the ultimate inspiration for daring women, Selena Gomez is the muse behind DEFY. DEFY is a new and revolutionary training shoe. Its platform sole, inspired by the resurgence of the chunky-shoe-trend, defies training standards and goes beyond style. The platform fully supports side-to-side movement, includes PROFOAM (PUMA’s energy return foam), and provides lightweight cushioning that adds functionality and brings style to training.



PUMA’s DEFY will be available on Thursday, 31 May 2018, at PUMA, Sportscene, The Cross Trainer, Side Step and selected retailers for R1 699.

Monday, 21 May 2018

First Look: Nike Vapormax Flyknit 2.0 Team Red


The Nike Air VaporMax 2.0 Team Red comes with a Flyknit upper placed on top of a VaporMax sole unit. It comes dressed in a Black, White, Team Red, Racer Blue and Game Royal colour scheme.

The Flyknit is made up of Red and Blue hues, while the VaporMax sole unit is done in a nice shade of Blue.



The Nike Vapormax Flyknit 2.0 Team Red is available at selected retailers.

Tuesday, 15 May 2018

PUMA x XO Collection Drop 2 is Now Available in Stores


PUMA and The Weeknd are back for more this season, following the highly anticipated first PUMA XO collection that launched last year.

A follow up to the March drop inspired by The Weeknd’s travels to the East, drop 2 takes us to the romantic European period, aptly called “Crafted Rennaissance”. Expect past and present to collide in this apparel offering, featuring Italian Rennaisance Era graphics mixed with contemporary branding and athletic silhouettes. Working alongside world reknowned music video director, illustrator and designer, Warren Fu, the Italian Renaissance graphics are original designs including old script text and standout motifs.


Complimenting the drop is an update on the original Parallel constructed with a smooth, high quality Italian nubuck completed with contrasting colour block white outsole and PUMA Formstripe. The updated Parallel continues the sleek yet contemporary design for fans of last year’s understated styling.



PUMA x XO Collection drop 2 is available PUMA SELECT, PUMA Rosebank, PUMA Sandton, PUMA Gateway, PUMA V&A Waterfront and X-Trend stores. The PUMA x XO Parallel 2.0 will drop on 7th June.

Monday, 14 May 2018

First Look: Nike Air Jordan 3 'Katrina'



The Air Jordan 3 'Katrina' features premium leather, which extends across the upper, featuring in a clean shade of white. This has an almost worn effect which only adds to the appeal.


Combining style cues from both the Nike Air Jordan 3 ‘Fire Red’ and ‘Cement’, this pair is contrasted by hits of colour as well as that iconic print. It’s this subtle Elephant detailing which sets this release apart as an exclusive.


The Air Jordan 3 ‘Katrina’ features a visible Air Unit in the heel and a Jumpman logo is stamped to the tongue.

The Nike Air Jordan 3 ‘Katrina’ is available at selected retailers.

Thursday, 10 May 2018

First Look: New Balance ‘Otruska’ Pack



New Balance revealed its Russian inspired Otruska Pack, offering consumers the chance to experience the first mixed football and lifestyle product pack from the brand. Designed with key callouts to Russia, which is hosting one of its biggest footballing years for the country to date. The Otruska Pack draws inspiration from the mythical two-headed hellhound, Orthrus. The Otruska Pack represents attack in dual form, Ferocity and Deception. It’s time to Choose your attacking silhouette.


Designed to bridge the gap between performance and lifestyle, the 574 Sport combines New Balance’s widely recognized, classic running style and its modern Fresh Foam cushioning technology for maximum comfort. New Balance’s MS574 is inspired by the original 574 and comes dressed this season in a fresh combination of breathable mesh and leather. Trimmed with touches of flaming orange and branded with signature lettering, this 'Russian Football' pair boast foam cushioning underfoot and are rounded out with a reliable slab of gum rubber to the base. The New Balance 247 gets deconstructed with this latest take that for the Otruska pack. This new colourway of the New Balance 247 takes on a clean look as it comes covered in a white knitted upper with perforations on the toe for some much-needed ventilation. Leather detailing in grey/cream wraps the heel while bright red (Flare) can be seen on the heel pull tab and portions of the midsole.



The New Balance ‘Otruska’ Pack drops today at selected retailers.

Wednesday, 9 May 2018

First Look: Nike Air More Money 'Piggy Bank'


Dressed in white leather, a soft Coral piggy bank logo can be seen underneath the embroidered Air Money branding on its removable shroud that sports basketball seams on its belly.


The sneaker features a removable shroud embossed with contrasting ‘AIR MONEY’ branding, while its dynamic lacing system adds to the contemporary look and locks you in for a secure ride. Complete with the Swoosh’s legendary Air technology underfoot, this fresh edition promises the best cushioning around – topped off with a traction-led rubber sole unit.



The Nike Air More Money ‘Piggy Bank’ will drop on Thursday, 10 May 2018, at selected retailers.

Tuesday, 8 May 2018

Drop 2 of FENTY x PUMA by Rihanna is now Available in stores!



At Coachella ‪Rihanna and PUMA threw the hottest bash of the season to celebrate the FENTY x PUMA by ‪Rihanna collection.


Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are paired with sexy skintight swimwear. Summer vibes continue to be in full effect with bold branding, daredevil detailing and splashes of neon. It is a collection born to hit the beach, ready to make waves.



Drop 2 of the SS18 PUMA FENTY collection is now available at PUMA SELECT stores. 


Friday, 4 May 2018

First Look: Nike WMNS VaporMax Flyknit 2.0 'Dark Grey'




The shade of ‘Dark Grey’ covers everything in sight, also extending onto the laces as well as the inner lining. To balance the colour, a translucent VaporMax bubble sits underfoot. This ground-breaking technology promises the best in support and cushioning with every stride. Finally, those rubber overlays which are now synonymous with the VaporMax 2.0 range feature in a dark shade of black.


Lightweight Flyknit extends across the upper of the Air VaporMax 2.0. This promises the best in comfort and support, made even more robust with Flywire cables. A perforated section at the tongue ensures breathability.



The Nike WMNS VaporMax Flyknit 2.0 'Dark Grey' is available at selected retailers.

Thursday, 3 May 2018

First Look: Nike Air Maestro II LTD Black


The Nike Air Maestro II LTD Black is dressed in leather and synthetic textiles. The basketball style envelopes your feet with expertise in support; delivered with a heel Air unit for targeted cushioning, while a foam midsole and rubber tread ensure a firm step underfoot.

With several heel pulls and two ways to secure, this Swoosh-filled sneaker guarantees a style win every time you step on the court.



The Nike Air Maestro II LTD Black drops on Saturday, 5 May 2018 at selected retailers.

Thursday, 26 April 2018

First Look: PUMA Thunder Spectra


The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel. The exaggerated tooling, the blown-up proportions and the loud colourblocking reserve a spot for the Thunder on the international runways.

This is a countermovement, a new era of sport fashion. This is Thunder Spectra, which takes an unconventional approach to design that breaks focus and commands attention. It’s loud with colourblocking, material mixes, and bright accents. It’s packing the power of a storm.



The Thunder Spectra drops exclusively at Shelflife for R2 499 on 28th April and will be available in PUMA Stores later in May.

Wednesday, 25 April 2018

First Look: Nike Air Jordan 10 ‘Dark Shadow’



This version of the Air Jordan 10 ‘Dark Shadow’ differs from the pair that made its debut back ’94.

It features a darker grey upper in nubuck that is mixed with premium black tumbled leather overlays. A checkerboard inner lining, black midsole and matching outsole with red Jumpman branding completes the design altogether.


Embossed branding, nylon lace straps and the detailed outsole listing all of Jordan’s accomplishments, all remain in play.



The Nike Air Jordan 10 ‘Dark Shadow’ drops on Saturday, 28 April 2018, at selected retailers.

Tuesday, 24 April 2018

First Look: Pink PUMA Bow Suedes


PUMA have just launched the new pink Suede Bow, the perfect shoe for young women everywhere.


Combining sports & fashion, this fresh new colourway draws inspiration from boldness, femininity and on point street styling. It has the iconic silhouette of PUMA’s classic Suede shoe, mixed with the beautiful detailing of the exaggerated satin bow on the heel and ribbon laces.


Inspiring confidence in hearts and minds everywhere, the powerful mantra of “Do You” continues to motivate women to live unapologetically, be their own bosses and embrace individuality.


 The all-new Suede Bow costs R1 299 and drops on 26th April at PUMA and selected retailers nationwide.