Tuesday, 24 April 2018

First Look: Pink PUMA Bow Suedes


PUMA have just launched the new pink Suede Bow, the perfect shoe for young women everywhere.


Combining sports & fashion, this fresh new colourway draws inspiration from boldness, femininity and on point street styling. It has the iconic silhouette of PUMA’s classic Suede shoe, mixed with the beautiful detailing of the exaggerated satin bow on the heel and ribbon laces.


Inspiring confidence in hearts and minds everywhere, the powerful mantra of “Do You” continues to motivate women to live unapologetically, be their own bosses and embrace individuality.


 The all-new Suede Bow costs R1 299 and drops on 26th April at PUMA and selected retailers nationwide.

Friday, 20 April 2018

First Look: Nike Air More Money, Black & Metallic Silver


Dressed in a rugged tumbled leather, a digital style font is used on the lace guard and heel, giving off a “black market” vibe and possibly referencing cryptocurrency, a fitting inspiration for a sneaker that is all about the money. Down below, a clear Air Max unit and white detailing on the outsole round the shoe’s aesthetic off.



The Nike Air More Money (Black & Metallic Silver) is available at selected retailers.


Thursday, 19 April 2018

A Dripping Event for Drop 2 of Fenty x PUMA by Rihanna


This past weekend, ‪Rihanna and PUMA threw the hottest bash of the season to celebrate the FENTY x PUMA by ‪Rihanna collection. Held at a private estate in the ‪Coachella Valley, the VIP only gig had the collection’s beach chic meets motorsport theme in full swing with guests revelling in slides, lounging in cabanas and going hard on the dirt bike trail. ‪Rihanna who was in her usual element wearing head-to-toe FENTYxPUMA, chilled with guests and grooved along to the tunes of some of today’s hottest DJ’s.


Guests in attendance included The Weeknd, G Eazy, French Montana, Offset, Belly, Iggy Azelea, Teanya Taylor, Timothee Chamalet, H.E.R, Jessie Williams, Normani Kordei, ASAP Rocky, YesJulz, Daniel Ceasar, THEY, Terrance J, Jasmin Sanders, Kali Uchis and Shaun Ross.

Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are paired with sexy skintight swimwear. Summer vibes continue to be in full effect with bold branding, daredevil detailing and splashes of neon. It is a collection born to hit the beach, ready to make waves.


The SS18 collection is in stores now, with drop 2 releasing worldwide ‪on 3rd May.

Wednesday, 18 April 2018

First Look: Nike Epic React Flyknit


Pearly Pink and earthy Olive green tones have landed on the Nike Epic React Flyknit as we bring you an official look at the men’s and women’s version of the upcoming runner.

Equipped with a breathable and lightweight Flyknit upper, these two iterations of the Nike Epic React Flyknit take on a tonal Pearl Pink or Olive Green upper as the men’s pair features a slightly darker shade than the women’s colourway. Of course both come equipped with Nike’s new React cushioning on the midsole for that smooth and comfortable ride.


The Nike Epic React Flyknit drops on Thursday, 19 April 2018.

Monday, 16 April 2018

First Look: The Phenom Lux by Selena Gomez x PUMA



Selena Gomez’s first design collaboration with PUMA is the highly anticipated Phenom Lux—a shoe that is made to stand out and help out. Designed for training, but styled for slaying, the Phenom Lux allows women not only to perform, but also take action.

For this important first design collaboration between Selena and PUMA, the Phenom Lux will benefit the Lupus Research Alliance, the world’s leading private funder of Lupus research, which fosters scientific advancement by pushing limits and shepherding new discoveries into potential treatments - with the ultimate goal of finding a cure for Lupus.

The Phenom Lux is a highly exclusive drop, released in limited quantities worldwide. The stylish shoe is an elevated take on PUMA’s newest Phenom silhouette, and it merges true performance benefits with a fashion forward look. The IGNITE foam and forefoot zones create superior energy return, giving women the power to make their move. And since Selena loves simplicity, mixed with a touch of bling, the shoe sports a sophisticated, white leather upper with gold details and a removable anklet.



The Phenom Lux is available for R2 499, exclusively at PUMA stores. 

Wednesday, 4 April 2018

Surfer Chic Meets Motorsport Mania in True Fenty x PUMA by Rihanna Style


PUMA, and FENTY Creative Director, Rihanna, turn up the heat with the introduction of the fourth season of FENTY x PUMA by Rihanna. Two worlds collide with the introduction of two main apparel drops under two distinctive creative directions: beach chic and motorsport. Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are paired with sexy skintight swimwear. Summer vibes are in full effect with bold branding, daredevil detailing and splashes of neon. It is a collection born to hit the beach, ready to make waves.


True to the FENTY PUMA by RIHANNA DNA, Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. Perennial collection favourites are reimagined in new seasonal appropriate fabrics and colours. The classic Track Suit is updated with a surf-inspired twist with neon bungee cords and super lightweight rubber coated leather. The iconic lacing leggings were refashioned with bungee cords and cut outs up to there in pop colors like Cherry Tomato.


The neon hits, wet-looked gel prints, wetsuit pullers and rubber patch details throughout the collection are a nod to throwback surf and extreme watersport culture.
Paying homage to PUMA’s history in motorsport, Rihanna transformed classic performance racing gear into runway-ready looks decked in tech materials such as lightweight leathers, nylon and air tech mesh. Technical race suits and driving pants rendered with checker flag graphics, sporty decals and motorsport gear go from forever faster to forever fashion.


The Creeper gets a makeover with neoprene materials, gravity-defying translucent stacked soles and bungee cord laces. Accessories such as Chokers, Giant Strap Cap and the unique Scuba Duffle round off the first FENTY drops.



The FENTY x PUMA by RIHANNA Spring/Summer ’18 collection drop 1 and drop 2 are available at PUMA SELECT Cape Town, PUMA SELECT Braamfontein, PUMA Sandton, PUMA V&A Waterfront, PUMA Gateway and selected retailers nationwide. Further FENTY drops coming in May. 

Tuesday, 20 March 2018

PUMA Drops Two New Jamming Colours

PUMA introduced cutting-edge sneaker technology with Jamming and has now launched two new colourways, PUMA Black-Whisper White and PUMA White-PUMA White.



The raw NRGY beads in the sole of the shoe move freely inside the clear midsole with every step you take, and jam together as your foot plants. The result is ultimate comfort and cushioning customised for your step.

The shoe’s upper features PUMA’s proprietary evoKNIT and with its durable PU sock liner for step-in-comfort the Jamming is a step up in comfort and style.


Two new colourways for Jamming have just dropped in store R2699.

Monday, 19 March 2018

First Look: Deerupt by adidas Originals


adidas Originals introduces its newest sneaker, Deerupt — a contemporary take on adidas heritage realized in a radically new look. At once minimalist and bold, the silhouette looks to the archive for its grid design inspiration, while debuting a new profile that remains undeniably adidas.


Inspired equally by urban planning, architecture, and natural phenomena, Deerupt holds the grid as its central design principle. Initially featured in adidas running silhouettes in the 80s - once a key feature on the New York runner and Marathon Training shoe – today the grid design is stretched to envelope the entire shoe. When warped to exaggerated proportions and injected with electric color, the grid is transformed into a bold visual motif for today.

Constantly playing with the grid itself through textures, layers and different perspectives, the collapsible, runner-inspired design features an ultra-lightweight construction with knit uppers covered in stretchable netting.


Inside, zoned foam pockets molded along the shoe’s interior lining ensure the highest degree of fit by locking the foot into the shoe to create a supportive compression. The result is a product with a truly unique benefit: a shoe that conforms to its wearer ensuring ultimate comfort.

Deerupt launches in the hero colorway Solar Bird, a meld of two iconic adidas tones: Solar Red and Bluebird. Designed with a strong visual identity - simple authenticity provides maximum impact.



The Deerupt silhouette drops Thursday, March 22 and will be available at a retail price of R1899 at adidas Originals stores, select retailers and www.adidas.co.za.

Friday, 16 March 2018

Big Sean Celebrates 50 Years of Suede With PUMA


From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on hustle. He takes inspiration from the simple fact that life is what you decide you want it to be; your decisions, good or bad, define your legacy. He’s embodied this throughout his evolution from local Detroit rapper to international star– he’s worked hard to get here, and he never forgets his beginnings.

Releasing this month is a capsule pack that Sean designed to commemorate the Suede’s 50th anniversary. That OG PUMA ‘D’ branding reminiscent of its founder Rudolf Dassler’s logo, premium taping and mix of velour and knits are some of the key features that set the tone for what you can expect from his full collection. The Big Sean Suede 50 pack features the Suede x Big Sean reimagined mid-cut iteration with a chunkier midsole, prominent PUMA ‘D’ branding on the tongue and iconic Big Sean signature in the outer lateral. Big Sean redefines the Suede with an extra-clean formstripe, a knitted sock construction and a customised lacing system originally inspired by hiking laces. Sean’s characteristic green, white and blue colourway finishes off the clean iteration and appears on the heel loops, sole and foot bed. Sean breathes new life into the classic T7 Track Jacket by giving it his hometown remix. The PUMA x Big Sean T7 Top and Pants are street meets luxe with a mix of soft satin, velour, doubleknit and premium taping. A dedicated taping that accentuates the collar, cuffs and waist comes in the same striking green, white and blue combination. Tone on tone branding finishes the clean silhouettes.



The PUMA x Big Sean Suede 50 Pack drops on Thursday, 22 March at PUMA SELECT and selected retailers nationwide. 

Friday, 9 March 2018

Sneakers Dropping Today: Nike Air VaporMax 97 ‘Neon’



The hybrid Nike Air VaporMax 97 is a new style that is releasing in the classic Neon colourway which takes inspiration from the Air Max 97 Japan OG. Basically mixes the Air Max 97 silhouette and Air VaporMax into one, the sneaker is covered in a mixture of black, metallic silver and white across its nubuck/leather, and mesh upper.


3M reflective trimming throughout and a neon coloured full-length VaporMax sole with black accents on the outsole finally complete the design altogether.



The Nike VaporMax 97 ‘Neon’ is available at selected retailers.

Thursday, 8 March 2018

First Look: Nike Air Force 270 'Safari'


A vibrant explosion of colour hits the Air Force 270. The orange colourway is stamped across the forefoot as well as the ankle surround and Vapormax Unit in the heel. The cutting-edge aesthetic is made even more impressive thanks to the synthetic overlays and sections of lightweight neoprene.


Strategically placed ventilation holes ensure comfort to the foot on those warmer days. It’s that Vapormax technology which makes the Air Force 270 Safari so appealing. This propels each stride with weightless and responsive cushioning. It may look totally bizarre but don’t be fooled, this is one of today’s most ground-breaking silhouettes.



The Nike Air Force 270 'Safari' is available at selected retailers.

Wednesday, 7 March 2018

First Look: Nike Air Jordan 9 ‘Bred’



Covered in a Black leather and patent leather on the majority of the upper, this Air Jordan 9 is the contrasted with University Red on the branding on the tongue, midsole, and heel. The midsole is also done in Black while an Anthracite rubber outsole finishes off the look on this new colourway of the Air Jordan 9.



The Nike Air Jordan 9 ‘Bred’ drops on Saturday, 10 March 2018 at selected retailers. 


Tuesday, 6 March 2018

First Look: Nike Air More Money in Black and White



This Nike Air More Money sports a full Black nubuck and mesh upper paired with White detailing. Its signature dollar sign heel logo and White rubber outsole completes the design.



The Nike Air More Money in Black and White drops on Friday, 9 March 2018 at selected retailers.

Monday, 5 March 2018

Nasty C Shows Off his Hustle in Run The Streets Video



Next up in the PUMA Run The Streets campaign, is the legendary rapper, engineer and producer Nasty C. He shares his story of “hustle” and how he has got to where he is today. Check it out below: 

Friday, 2 March 2018

First Look: Air Jordan 13 ‘Hyper Royal’



This Air Jordan 13 comes dressed in a White, Hyper Royal and Black colour scheme. Serving as a rare nod to MJ’s later days with the Washington Wizards, the Jumpman ushers in Hyper Royal – a hue that is rarely used throughout MJ’s signature line.


The classic basketball shoe features a white leather upper with royal blue suede accents on the midsole and heel section while a black rubber sole completes the look altogether.


The Air Jordan 13 ‘Hyper Royal’ drops on Saturday, 3 March 2018 at selected retailers. 

Thursday, 1 March 2018

The TSUGI NETFIT V2 by PUMA Drops Today




Worn by The Weeknd as part of the PUMA Run The Streets campaign, the all-new TSUGI NETFIT v2 raises the bar in terms of customisation. Sneaker enthusiasts now have control and versatility over how they lace up. No matter the style, the need, or the shape, adapt your shoe the way you see fit, bringing customisation to another level.

The updated silhouette has a refreshed look with subtle changes to the upper. The new TSUGI NETFIT v2 features a knitted upper overlaid with the statement NETFIT mesh. With sculpted tooling featuring PUMA Ignite technology, the innovative sneaker has a progressive look, plus a high level of comfort for those on the go.

The TSUGI NETFIT v2 drops on 1st March for R1 899 at PUMA and selected retailers nationwide. 



Wednesday, 28 February 2018

First Look: adidas Originals Prophere



A brand new silhouette for 2018, adidas Originals introduces the second drop of Prophere in subtle color pops of all over core black, khaki, olive, teal and white maintaining the disruptive feel of the silhouette and creating a military feel.


Designed for everyday use with an aesthetic set to turn heads, the Prophere strips 3-stripe design language to its core before amplifying each element.

A one-piece, soft knit upper forms the base of the shoe, structured by an enlarged 3-stripe mark that acts as the shoe’s lacing system, finished with a structural heel cage and reinforced tongue. This is then placed atop an aggressive midsole with fluid lines and dynamic texture, whilst embroidered details across the shoe’s medial side add a final hit to the shoe’s distinctive design.



Prophere will drop on 1 March 2018 at a retail price of R1899 and will be available at adidas Originals stores, select retailers and www.adidas.co.za