Wednesday, 4 April 2018

Surfer Chic Meets Motorsport Mania in True Fenty x PUMA by Rihanna Style


PUMA, and FENTY Creative Director, Rihanna, turn up the heat with the introduction of the fourth season of FENTY x PUMA by Rihanna. Two worlds collide with the introduction of two main apparel drops under two distinctive creative directions: beach chic and motorsport. Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are paired with sexy skintight swimwear. Summer vibes are in full effect with bold branding, daredevil detailing and splashes of neon. It is a collection born to hit the beach, ready to make waves.


True to the FENTY PUMA by RIHANNA DNA, Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. Perennial collection favourites are reimagined in new seasonal appropriate fabrics and colours. The classic Track Suit is updated with a surf-inspired twist with neon bungee cords and super lightweight rubber coated leather. The iconic lacing leggings were refashioned with bungee cords and cut outs up to there in pop colors like Cherry Tomato.


The neon hits, wet-looked gel prints, wetsuit pullers and rubber patch details throughout the collection are a nod to throwback surf and extreme watersport culture.
Paying homage to PUMA’s history in motorsport, Rihanna transformed classic performance racing gear into runway-ready looks decked in tech materials such as lightweight leathers, nylon and air tech mesh. Technical race suits and driving pants rendered with checker flag graphics, sporty decals and motorsport gear go from forever faster to forever fashion.


The Creeper gets a makeover with neoprene materials, gravity-defying translucent stacked soles and bungee cord laces. Accessories such as Chokers, Giant Strap Cap and the unique Scuba Duffle round off the first FENTY drops.



The FENTY x PUMA by RIHANNA Spring/Summer ’18 collection drop 1 and drop 2 are available at PUMA SELECT Cape Town, PUMA SELECT Braamfontein, PUMA Sandton, PUMA V&A Waterfront, PUMA Gateway and selected retailers nationwide. Further FENTY drops coming in May.