Thursday, 1 November 2018

PUMA Drops the All-New RS-X Franchise


In the continuing reinvention of the Running System (RS), PUMA is releasing the RS-X. The all-new RS-X extends the brand’s Future Retro range that takes inspiration from the past to inspire future Sportstyle designs.

Back in the ‘80s, the RS was an innovative and high-quality cushioning technology. Today, PUMA has revived and reinvented this design ground up. The new RS-X range is all-things extreme, exaggerated and remixed. Embracing the future and honouring the past, the OG-inspired silhouette celebrates extreme reinvention with its bulky design, material mixes, and bold colour palette.


Debuting in the RS-X range this season is the RS-X Reinvention sneaker, engineered with PUMA’s patented RS Technology on the midsole. Pushing the limits with its bulky silhouette, it features a modern rendition of the retro-inspired design. With a complete reboot, the innovative silhouette exemplifies an elevated fit and feel. Utilising mesh and textile for the upper, the sneakers are fitted with a moulded sockliner for added comfort. The timeless style of leather and suede overlays with an embossed textile heel piece provides the right mix of style, versatility and comfort. For this initial RS-X Reinvention pack, the colours have been selected from the most iconic pieces in the PUMA archive, giving them a new extreme context for this new silhouette.



The RS-X Reinvention drops today, November 1 2018, in leading sneaker stores worldwide as well as at PUMA SELECT and selected stores.