Monday 6 October 2014

Africology Celebrating Spring at the Launch of the Africology Spa in Parkhurst

On 18 September 2014, Africology celebrated the month of renewal at the newest Africology Spa branch in Parkhurst, Johannesburg. Quinley from the Swag Craze team attended the event.

Africology is one of the most sought after spa brands in the country. Renchia Droganis (founder and CEO of Africology) explained: “Africology believes in indulging absolutely all the senses, which is what we wanted to achieve through this experience for our guests”.

At the event, Renchia also educated the guests on the newly launched Grape Stem Cell technology. In essence, Grape Stem Cell protects longevity of skin stem cells, it delays senescence of essentials cells and it combats chronological aging.  This new technology stimulates keratinocytes to secrete growth factors that can enhance the synthesis of collagen and elastin in the dermis. It therefore rejuvenates the skin matrix thanks to its growth factor like activity, and boosts collagen and elastin production, reviving skin texture.

“We are very excited about introducing this new technology into our treatment offerings as it offers great benefits for our clients. Grapes are characterized by extremely high anthocyanin content. Anthocyanins are powerful antioxidants and free radical scavengers, enhanced by the interaction of special epigenetic factors and metabolites to help protect the skin and epidermal stem cells from UV radiation and premature photo-aging,” explained Renchia.

Music, drinks, 5 star snacks and the unveiling of the newly launched Africology Diffuser range (available in Coffee & Rose and Neroli) all contributed to a fantastic evening. Jacqueline (from Africology) and Greg (from Lions Wing Brand Communications) also gave Quinley a tour of the Parkhurst store. They shared their product knowledge and the various Africology ranges that are available for consumers to assist us in getting flawless skin. Upon departure guests received an Africology gift bag containing the newly launched Africology Diffuser.

“At Africology we focus on uplifting the mind and body in a positive way, and wanted all our guest to experience the vibrancy of Spring and the renewal that comes with it.”

Currently, Africology spas can be found at the Maslow Hotel in Sandton, the Boardwalk Hotel in PE, the Zone in Rosebank and EXEC|Care in Dunkeld, as well as in Parkhurst.

Enjoy some of the pictures from the event below:

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