Tuesday 15 December 2015

Introducing the “New York is for Lovers” Blaze of Glory Sneaker by PUMA x Rise New York

PUMA partnered with one of New York City’s trusted names in street wear, RISE NYC, for the “New York Is For Lovers” footwear project featuring the classic PUMA Blaze of Glory.

“New York Is For Lovers” celebrates the unique ambiance of the city that RISE calls home. Quite often New York is seen rude or brash from the outside, however, at its very core, it has triumphed through tragedy, overcome obstacles and has shown so much willingness to give, through warmth and compassion.

RISE NYC co-founder, Chase Ceparano worked with PUMA to pay homage to the city where he grew up in and how it embraces all the lives affected from the fight with HIV/Aids. Chase adds, “I love New York is more than just a slogan for shopping bags, it’s a way of life. To love New York is to love New Yorkers, all New Yorkers: every banker, busker, and bus boy. By educating each other and looking at these issues honestly and seriously we are fighting to erase stigma, empower our friends, and remember the ones we’ve lost. To really know someone is to love them. We invite you to know those engaged with us in this fight.”

The PUMA x RISE NYC “New York Is For Lovers" Blaze of Glory is featured in a solid rich leather execution with overlays in suede and collar in techy mesh. The two-tone laces and speckled midsole speak true sneaker language where the twist comes through the heart-shaped laser cut panel and the lace jewels with the personalised message.

The PUMA x RISE NYC “New York is For Lovers” Blaze of Glory (R1 899) can be found at PUMA SELECT stores in Bree Street, Cape Town and Braamfontein, Johannesburg from 18 December 2015.

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