Monday, 18 February 2019

First Look: PUMA x MITA CELL VENOM

PUMA and Tokyo-based MITA Sneakers collaborate for the latest edition of the CELL Venom inspired by stealth aircrafts.

The CELL Venom MITA draws influence from PUMA’s archive, the sneaker reflects a hidden legacy of an OG silhouette that effortlessly merges sports and fashion. With a combination of contemporary materials, embroidered details and colour fading, it attempts to hit a new context of a story ready to be discovered.

Originally a training shoe made for high mileage runs, CELL Venom was introduced in a new context to celebrate 20 years of its history and heritage. CELL Venom MITA is built with nubuck and mesh upper in Asphalt representing the body of a stealth aircraft while the Formstrip with reflective piping plays to its reflector shade and the fading effect on the mesh upper signifies its speed. A combination of heritage and modern design aesthetics, the sneaker stands out with a speckled midsole and CELL logo embroidered on the lateral side and heel. The latitude and longitude coordinate on the upper toe denotes the location of MITA sneakers in unique “Electroharmonix” font, which when flipped resembles Japanese text. Featuring PUMA CELL and MITA sneakers logo in the unique Chain Link Fence icon, the design is complete with the official “Tokyo-Kai” logo which denotes “TOKYO CUSTOM MADE".



The CELL Venom MITA, is available exclusively at Shelflife.

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