Tuesday, 15 September 2020

First Look: adidas x Beyoncé Superstar

Beyoncé adds a platform to the legendary rubber shell-toe shoes.

To celebrate 50 years of the iconic silhouette, the powerhouse who has redefined pop culture in her own right lends her elegance and perspective to the rubber shell-toe trainer. Beyoncé's influence is clear, with a raised platform to add extra height that really makes a statement.

Aside from the audacious triple-layered, pointy-toed sole unit, Beyoncé has kept the silhouette at its simplistic self. Sitting wedged into the aforementioned, protruding sole unit is a relatively calm take on the 50-year-old sneaker, with classic white leather construction and black leather overlays, both finished in top-tier materials.

Gold foil branding is swapped out for tonal finishes across the board; debossing on the mid panel and tongue, and glossy glaze at the heel, whilst co-branding graces the insoles in stark blacks. Underfoot you’ll find a standard platform sole unit amalgamated with a thick, sharply angled top tier to complete the design.

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