adidas Originals Introduces O-Ray by Rita Ora

Putting the awesome power of the body on the front lines, adidas Originals and the unstoppable Rita Ora collaborate once more on a range that is slick, tough and innovative. The O-Ray collection comprises a dynamic signature graphic featuring futuristic X-ray and body temperature scan prints in bold sci-fi primaries against dark black.

Expect a range that offers the unexpected this season as sheer mesh mingles with performance fabrics, while sleek patents juxtapose mystery, science and urban attitude. The range features classic silhouettes taking on new gravity via dramatic photo prints and striking reconstruction.

The O-Ray collection is available from 1 March 2015 at adidas Originals stores in Canal Walk and V&A Waterfront in Cape Town, and at Menlyn Park Shopping Centre in Pretoria. Selected items from this range can also be found at other retail outlets, including Dipstreet and Xtrend stores.

O-Ray footwear retails starting at R1, 099 and apparel at R649.

adidas Originals Introduces Wonderwoman by Rita Ora

The unstoppable rising star, Rita Ora collaborates with adidas Originals in a bold, brave and technicolour range that packs a punch this season! Pop art graphics explode across a pack that screams optimism, confidence and positivity, much like the muse, actress, style icon and musician herself. adidas Originals brings 'Kapow' to a series of comic book inspired graphics that draw on Rita's unmistakable features: signature red lips, feline eyes and platinum-blonde hair, all which explode across shiny tricots, slinky mesh and super soft jerseys. With a dynamic colour palette of playful primaries and a burst of exuberant personality, the items in the range promises to brighten up any outfit or dull day. The Wonder Woman collection features key items such as:

Super All-in-One

This Rita Ora for adidas Originals Super All-in-One clings tight for powerful impact, backed up by an explosive all over retro comic book graphic. Stars cascade around micro-dots across a tailored bustier and down skin tight leggings. Flashes of red lips and platinum hair collide under contour-defining 3-stripe tape bearing the adidas Rita Ora flag label on the side seam. Recommended retail price: R1, 199.

Superstar 80s W

The canvas upper on the iconic adidas Originals Superstar 80s is reimagined in collaboration with Rita Ora. Printed in an all over riot of technicolour comic-book-inspired explosions, the beloved Superstar becomes Superhero. Synthetic patent details and three stripes keep it flashy, while the classic rubber cup sole speaks of heritage. The tongue features the adidas Rita Ora flag. Recommended retail price: R1, 099.

Super Hoodie

Using a fresh, fantastic all-over print inspired by classic comic book art, the Rita Ora for adidas Originals Super Hoodie slams down a slug of street style girl power. An oval mesh overlay against vibrant red adds a tough edge to a playful look, while exuberant pop art motifs spill micro-dots, star bursts and graphic fonts across arms and hood. Cropped with attitude, it features a Trefoil on the back and an adidas Rita Ora flag label on the side seam. Recommended retail price: R899.

Super Logo Tee

This Rita Ora for adidas Originals Super Logo Tee features the iconic Trefoil, giving a dynamic makeover with a graphic fill of classic comic book inspired imagery. Super stars and abstract red lips wreak playful chaos across the brand with the three stripes' heritage logo, set against fresh white. The Super Logo Tee has a relaxed fit and includes an adidas Rita Ora flag label on the side seam. Recommended retail price: R499.

The Wonder Woman collection is available from 1 March 2015 at adidas Originals stores in Canal Walk and V&A Waterfront in Cape Town, and at Menlyn Park Shopping Centre in Pretoria, as well as from other selected retail outlets.

adidas Originals Brings Superstardom To The Street

To re-launch one of its most iconic shoes, adidas Originals kicks off the New Year with a global campaign questioning what it means to be a superstar in 2015. When the Superstar shoe was first launched by adidas back in 1969, the word 'Superstar' was unambiguous. Today, the word has been corrupted to the point of confusion and this year adidas Originals sets out to question what it truly means to be a superstar, flipping the theory of what society believes to be 'superstardom' on its head.

"Social media has completely redefined the concepts of self-expression, originality and creativity and throughout 2015, the campaign will question the need for external validation and celebrity worship. The campaign is aimed at inspiring creative courage without the need for external validation, and makes it very clear that whether it's 1969 or 2015, there is no short cut to being a Superstar," says Fabrizia Degli Esposti, adidas Originals Brand Marketing and PR Specialist.

The global campaign launches with a 90 second film, directed by Karim Huu Do and featuring David Beckham, Pharrell Williams, Rita Ora and Damian Lillard, each revealing that being superstar is not what you think it is. For Pharrell, the meaning is clear: "It's not about the number of views, likes or shares". While Rita Ora says, "It's not about walking down red carpets, talking to reporters and waving at fans." Whilst these 'Superstars' have all had different creative journeys, their original motivations from when they started out remain intact. They weren't chasing fame; fame was a by-product of their dedication and hard work.

The short film forms part of a year of tributes to the shoe that started a movement. In addition, adidas Originals has introduced the iconic Superstar model in its original form for the Vintage Deluxe Pack. "The Superstar Vintage Deluxe is a fitting homage to what is arguably the most iconic sneaker design of all time. From its origins as humble sporting equipment all the way through to its current stature as a global streetwear staple, the Superstar is regarded as the shoe that started a movement and has a rich history that belies its simplicity," adds Degli Esposti.

The adidas Originals Superstar has gone on to achieve truly legendary status when it transitioned from the courts to the streets in the late 1960's. It has been a mainstay of street culture ever since, representing creativity and diversity across the world. adidas Originals fans can expect to see a number of Superstar products and artist collaborations throughout the year, marking the next chapter of the Superstar legacy.

Watch the short film from adidas Originals on what it means to be a Superstar in 2015: http://a.did.as/superstarfilm

For more information on the campaign visit www.adidas.com/us/originalsuperstar.

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