Showing posts with label The Macallan. Show all posts
Showing posts with label The Macallan. Show all posts

Wednesday, 24 September 2014

The Macallan Single Malt Scotch Whisky x El Celler de Can Roca = A Boundary-shifting Taste Experience


Having already moved the boundaries of exclusive luxury whisky pairings with its Masters of Photography initiative, The Macallan is once again responsible for a paradigm shift with its Masters of Taste collaboration with El Celler de Can Roca in Girona, Spain.

The result of this collaboration is a dinner that features 14 courses of the most exquisite meals ever created by the restaurant, paired with 14 of The Macallan’s rarest and oldest whiskies. Spaces for the dinner on 15 March 2015 are on sale to food fanatics around the world (including South Africa) who want to experience the limits of culinary luxury. Tickets cost approximately R 105 000.00 per person.


Those South Africans not able to attend the international installment of this collaboration should not despair. The Macallan is currently in talks with some of the most exciting and exclusive local chefs and restaurants to create a South African Masters of Taste. As with the international event, foods and whiskies that are not available to the public will be on the menu. Details about this exciting venture will be released towards the end of the year.


The 14 whiskies served will consist of 10 unreleased single cask malts that are not available to the general public, as well as the No 6, the record-breaking M, The Macallan 62-year-old in Lalique crystal and a 67-year-old whisky, the oldest single malt ever presented by The Macallan distillery. Each guest will receive a 50ml miniature of one of these 14 whiskies served. A one-off bottle of one of the unreleased single cask malts will be auctioned off for charity to benefit charity: water at each of the dinners.

The menu, which will never again be replicated, not at El Celler de Can Roca or anywhere else in the world, is inspired by the flavour profiles of the 14 whiskies that accompany each of the 14 courses. The dinners are open to a very limited number people globally. With a key focus on charitable giving, the net proceeds from the dinner, together with a further contribution from The Macallan will go to charity.


“The Ultimate Dinner with The Macallan and Roca” will involve the most exquisite combination of gastronomy and whisky making, from exclusively designed dishes, inspired by the flavour and character of The Macallan, to an outstanding range of The Macallan whiskies.


El Celler de Can Roca was recently voted the best restaurant in the world by Restaurant magazine in their annual list that combines the opinions and experiences of over 900 international restaurant and industry experts. Much like the staff at The Macallan, the three Roca brothers, Joan, Josep and Jordi, have different skills sets, but a single vision of crafting peerless taste sensations of the highest quality.


The Macallan also holds global distinction after breaking its own Guinness World Record when a six-litre Lalique crystal decanter of The Macallan M sold for US$628 000 on auction in Hong Kong earlier this year.


Much like The Macallan, El Celler de Can Roca is at once steeped in history and culture, while also embracing the most modern techniques and forging a path for others to follow. Together, these partners share the core values of craft, mastery, skill and innovation. While the bringing together of whisky and food is not a new concept, a project of the scale and ambition that these two icons of their industries have created has not been seen before. The collaboration is not about simply improving on whisky and food pairings, but to challenge existing notions and taking the concept to new and exciting levels.



For The Macallan, The Masters of Taste is a spiritual return to its roots, as the distillery is remarkable for its exclusive use of Spanish sherry-seasoned oak barrels. The Macallan spirit’s journey therefore starts in the oak forests of northern Spain. Likewise, El Celler de Can Roca’s brothers have been heavily influenced by their Spanish heritage. Their food champions a dialogue between the countryside and science, which has earned the restaurant three Michelin stars since 2009.



Unlike the Masters of Photography series, which features a different world-renowned photographer every year, the Masters of Taste partnership with the Roca brothers is designed to last for many years.

Guests will be able to visit the kitchen, cellar and other parts of the restaurant to get a better appreciation of the space that the Roca brothers have created to inspire their peerless cuisine.


Bookings for the dinner on 22 March 2105 can be made by emailing themacallan@rocadinners.com or by calling +34 93 222 49 95.

This should be quite an experience!

Monday, 28 July 2014

The Ultimate in Luxury - The Macallan at MBFWCT

The world’s most prized whisky, The Macallan, provided a rare opportunity to those who appreciate luxury and exclusivity to view a bottle of 62-year-old whisky in bespoke Lalique crystal in the Mercedez Benz tent for the duration of the Cape Town Fashion Week (24 – 26 July 2014).
 
The Macallan, which broke its own Guinness World Record at the start of the year when one of its bottles sold for US$628 000 on auction, creates its whiskies based on six pillars, their curiously small stills, the finest cut of the distillation run, exceptional oak casks, natural colour, peerless spirit and its spiritual home.
 
In its collection of the oldest whiskies ever produced as a range, Macallan is representing these six pillars in the form of six whiskies, each housed in a unique decanter design, created by the legendary French crystal house Lalique. The whisky that was on display is the fifth and latest release in this series, with the decanter crafted to represent the spiritual home pillar. This spiritual home refers to the Easter Elchies manor house that has stood on the estate where the Macallan is made since 1700, and also adorns its label. It is the only manor house of its kind to be part of a distillery estate in Scotland.
 
The Macallan Lalique V: The Spiritual Home is the second-oldest whisky ever released by The Macallan. Few distilleries in the world have the stocks to match The Macallan for its ability to release whiskies of such extreme age and quality. Only 400 of these unique whiskies were produced and carefully poured inside the decanters. It retails upwards of R250 000.
 
“This is the ultimate luxury spirit for the select few who are lucky enough to experience it,” says Nicol Gongota, Brand Ambassador: Macallan. “This is a whisky that is crafted for the VVIP, the person who does not only values the nuances that enrich a whisky that spends in excess of half a century in a sherry barrel, but who also appreciates the fine craftsmanship to create a decanter of exquisite beauty. These elements combine to redefine the concept of extreme luxury.
 
“We are therefore proud to display this whisky at an event and location that are synonymous with luxury brands.”
 
The rich dark colour of the whisky serves as a hint to the experience of sampling this unique spirit. The nose brims with treacle, raisins, blood orange, cinnamon, ginger and chocolate. This translates to a rich and viscuous palate filled with figs, oak, ginger and cigar leaf that lingers on the tongue.
 
The addition of the 62-year-old means that the visual display of The Macallan’s six pillars is almost complete. The whiskies in the range have been released periodically since 2005. Previously, the 50-year-old (exceptional oak casks), 55-year-old (natural colour), 57-year-old (the finest cut) and 60-year-old (the curiously small stills) were all released in their own unique Lalique decanters. As the collection has grown, each release has become more desired and anticipated.
 
“The six pillars of The Macallan tie in well with the tree-pillar tie-in between Lalique, the Cape Town Fashion Week and ourselves,” says Mac Mabidilala, Brand Manager: Macallan. “This is the first time that this decanter will be on display in South Africa and we believe it is the perfect platform to exhibit a creation of such class, luxury and exclusivity.”
 
The Macallan Lalique V: The Spiritual Home was originally filled to American oak sherry-seasoned casks in November 1950.
 
Inspired by the artistic genius of Rene Lalique’s legacy and Easter Elchies House, Lalique’s Marc Larminaux interpreted the harled surface applied to the sandstone walls of Easter Elchies House by creating a textured frosted surface on three sides of the decanter, an effect created through the use of a digital stamp of the actual wall. One of the frosted sides features the bold initials, of the builder, Captain John E. Grant, replicating the initials which are incorporated in the original date stone, which can be seen high up on the western elevation of Easter Elchies House.
 

Friday, 4 July 2014

Experience True Luxury With Macallan And The Durban July



If there is one event fashionista’s around the country can’t help but get excited for, it’s the Durban July. But it’s not just the races that make the Durban July a must-attend event; it’s the overall experience, incorporating luxury and excellence.
 
In saying this, one of the most esteemed single malt whiskies in the world, The Macallan is offering one lucky person the chance to win a prize as exclusive as the whisky itself.
 
Those attending the TMT Marquee tent at this year’s Durban July stand the chance to win a once-in-a-lifetime VIP experience at African Fashion Week in Cape Town. Macallan’s Sub-Saharan Brand Ambassador, Nicol Gongota, will be on hand to provide insights into Macallan’s stunning new 1824 series, including The Macallan M, which represents the rich heritage and craft that go into whisky making.
 
The 1824 series is a range of unique and luxurious releases worthy of The Macallan name – all 100% natural in colour and 100% sherry. The range consists of The Macallan Gold, Amber, Sienna, Ruby and M – all wonderfully different, yet all beautifully crafted, rich and full in taste.
 
Like The Macallan Fan page on Facebook or follow @MacallanSA on Twitter and post your Durban July #MacallanMoment to stand a chance to win the grand prize – a trip to attend Cape Town Fashion week in true Macallan style, including flights, two nights’ accommodation and meals, and access to the exclusive Mercedes Benz VIP lounge.
 
Much like The Macallan, Cape Town Fashion Week is the ultimate expression of style and luxury. Both the whisky and the exclusive event are testament to the importance of mastery, craftsmanship and design.
 
Join The Macallan at The official Vodacom Durban July TMT Marquee for your chance to win the ultimate Macallan experience at African Fashion International (AFI) Mercedes-Benz Fashion Week in Cape Town.

P.S. Tickets for the TMT Marque are available at: http://www.thegigsa.co.za