PUMA partnered
with Amsterdam-based fashion and streetwear brand Daily Paper on a collaborative
collection that’s rich in heritage and playful in nature.
Since 2010,
Daily Paper has been making waves in the streetwear game with no signs of
slowing down. Inspired by the brand’s African heritage and a passion for
contemporary fashion, Daily Paper molded themselves into a well-respected
creator of authentic ready-to-wear garments. With an emphasis on tailoring and
an eclectic use of materials, each garment compliments the consumer’s passion
for individuality and personal style. Quality product, fine detailing, culture
and great designs give Daily Paper their unique rugged brand aesthetic.
Fusing
cultural backgrounds with emphasis on tailoring, the PUMA X Daily Paper
collaboration sees contemporary styles refreshed with bold graphic execution
and subtle design details. The collection’s inspiration stems back to East
African origins with Maasai cricketers at the forefront. Styles from PUMA
archives are reinvented with clean cut lines, colourblocking, and patterned
trims that genuinely reflect the Maasai people and their history on the pitch.
Each piece in the collection is decked with rubberized branding, making an
already unique piece, even more official.
The PUMA
Match (R2 799), a renowned classic, is a key style that makes this collection
even tougher. Daily Paper reinvents the classic in three renditions – one
decked in Velcro straps, another in classic form with an all-over paint splatter
effect and the last with a colourful translucent sole, each equipped with
premium leathers and bold branding. Another silhouette that Daily Paper takes
to new levels is the Court Platform (R2 499). With a platform sole, premium
knit and leather uppers, this style is both diverse and edgy, appealing to both
men and women.
Head
turning seasonal speckled print and premium materials are consistent across the
range. Executed on archive pieces that are ready for the streets, including
sweats (R2 499), polo’s (R1 199), shorts (R1 799) and a jacket (R3 699). Each
statement style is contemporary and stylish, combining street-ready designs
with diverse bold graphics, signature to the Daily Paper’s penchant for
eye-catching collections.
The PUMA x
Daily Paper collection is available from PUMA SELECT Bree
Street, Cape town and Braamfontein, Johannesburg and selected retailers
nationwide.
