adidas Yeezy Boost 350 V2 'Triple White' drops today!

The full monochromatic style is one of the most sought-after with fans of Ye. Unlike previous colourways, that signature ‘SPLY-350’ writing is not visible across the sidewall. The classic stripe does feature but isn’t noticeable at first glance.

This Triple White theme, otherwise known as Cream White sees everything dressed in a clean and ultra-simplistic shade. The soft Primeknit of the upper delivers an adaptive fit which contours to the shape of your foot.

 

The adidas Yeezy Boost 350 V2 'Triple White' drops 5 April at selected retailers.

First Look: Nike Air Max 90 - 'Mars Landing'

Dressed in a Mars Stone and Magma Orange colour scheme, this Nike Air Max 90 comes covered in a graphic that resembles the surface of the fourth planet from the Sun.

It's seamless upper includes Metallic Silver accents on the tongues, Bright Orange laces atop a Black speckled midsole. And the overall reflective detailing is definitely out of this world too!

The Nike Air Max 90 - 'Mars Landing' drops this Saturday 6 April at selected retailers. 

First Look: The PUMA CELL Venom OVERKILL

The CELL Venom OVERKILL concept revolves around the Y2K crash AKA the Millennium bug, a predicted problem in the coding of computerised systems that was feared to wreak havoc at the beginning of the year 2000.

Imagine this: a computer failure on New Year's Eve in 1999 lead to the launch of all nuclear missiles on the planet, and mankind woke up the next in the year 19100, with only a few survivors. Though the simulation of nature had developed, technology did not - with “Radiant Power” as the core concept, the story plays out in what used to be Berlin, a few years after the nuclear big bang. Through this collaboration, OVERKILL shines brighter than a nuclear fusion.

Celebrating 20 years of sneaker’s history and heritage, the all-new CELL Venom OVERKILL is designed to illuminate the whole town. Recreating its OG vibes from 1998, the sneakers drop in Illusion Blue and PUMA White colourway, featuring a gradation of blue, toxic neon yellow and white, with reflective inserts that further emphasize the radiation. With retro materials like suede, leather and classic mesh on the upper, the OVERKILL print on the lateral side and CELL logo on the heel and eyestay completes the look.

The sneaker will be available at the OVERKILL store and online starting March 29, and drops locally at PUMA SELECT and Shelflife stores on April 6, retailing for R2599.

First Look: adidas Alphaedge 4D in Cloud White/Grey Two

The adidas Originals Alphaedge 4D dressed in an angelic white hue with embroidered grey details woven into its upper and a signature ash green printed midsole.

Boasting an upper made of Forgefiber - a process that uses TPU-coated yarn and stitching compression at pressure points for ultimate strength in motion - and a unique lacing system, the Alphaedge 4D White sits on top of the aforementioned sole unit made with light and oxygen via Digital Light Synthesis, a 3D printing process that provides unprecedented support, cushioning, and energy return.

The adidas Alphaedge 4D in Cloud White/Grey Two is available at selected retailers. 

First Look: Nova GRL BOSS by PUMA x Lola Plaku

Designed by music industry power player and Lola Media Group CEO Lola Plaku, the PUMA Nova GRL BOSS shoe has a bold, 90’s inspired silhouette, rendered with a slim mesh upper with leather overlays. Lola chose a sophisticated tonal colour palette for the sneaker - PUMA Black and Marshmallow colourways. With GRL BOSS branding on the tongue loop, the sneakers with sculpted progressive tooling features a lace closure system.

Retailing for R1799, the Nova GRL BOSS will be available at PUMA SELECT stores, Superbalist and Archive from 1 April 2019. This is the second sneaker release with Lola Plaku as part of PUMA’s Co-creative platform, following on from a first drop in February.