First Look: Air Jordan 4 Retro - 'University Blue'

The sneaker is dressed in a university blue, tech grey, white, and black colour scheme. It has a university blue genuine suede leather upper, this new rendition of the Air Jordan 4 combines premium materials with a classic Jumpman color scheme.

The shoe’s construction features OG mesh netting on the quarter panel and tongue bottom with recognizable cement splatter on the midsole, heel tabs and wings and is completed by a woven jock tag on the tongue.

The Air Jordan 4 Retro - 'University Blue' is available at selected retailers.

First Look: PUMA Court Rider Twofold

PUMA is extending the Rider family with the Court Rider: a performance basketball shoe that combines the vibrant colours and elements of the Rider’s timeless design with the latest basketball technology, perfect for play on and off the court.

The Court Rider features a full-length Rider foam midsole engineered specifically for basketball, a full-coverage rubber outsole with PUMA’s high abrasion rubber material and a dynamic lacing system around the forefoot for enhanced stability and support.

The drop also includes the Court Side Jacket (R1 999), Court Side Pant (R1 899) and a Short Sleeve Tee (R799). 

Additional Court Rider styles will release throughout the year with bold designs inspired by popular video games, nostalgic cartoons and the freshest colours for on-court play.

Retailing for R2 199, the Court Rider Twofold is available on PUMA.com and at PUMA Stores, Shesha and selected retailers.

First Look: PUMA Wild Rider

PUMA is adding a progressive new design to its popular Rider franchise with the addition of the Wild Rider. Its premium design is inspired by the movement and motion of city life – always going forward, further, faster and beyond.

The Wild Rider brings PUMA’s selection of ‘Futro’ styles to the next level - referencing different decades, mixing them up and combining them with modern technologies and construction techniques. The Wild Rider pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.

Taking archive inspiration from the Easy Rider II OG, the design is a ‘collage’ of past and future melted together, seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs. This silhouette brings a whole new dimension to the Rider family, featuring hints of vivid, almost industrial colours like royal blue, a nylon upper with suede and premium leather overlays, TPU details on the eyelet and heel, a terry towel lining, deco stitching on upper and the signature Rider foam.

The heel has a series of unique design finishes including a formstrip that flows into a heel pull, a hairy suede overlay and “Designed by PUMA” emblazoned across the back. The back of heel juts out, further playing on the idea of motion, which serves as inspiration for the shoe.

Retailing for R2 199, the Wild Rider is available from PUMA.com, PUMA Select stores and selected retailers.

First Look: The Mayze by PUMA which is sported by Dua Lipa

 

PUMA has released their first campaign with global pop star Dua Lipa. Shot by fashion photographer Mario Sorrenti, the campaign features Dua Lipa wearing PUMA’s latest sneaker: Mayze, designed with a bold and edgy look in mind.

The Mayze is made for those who embrace the spotlight, on stage and off. In the campaign Lipa is captured in a backstage set up in a show-stopping look featuring a layered PUMA T7 track jacket with bikini top and fishnets then later en route to an on-stage moment in a vintage PUMA windbreaker over a PUMA dress and zebra tights. Each look speaks to Dua’s styling vision and the versatility of the Mayze sneaker.

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” says Lipa.

A mix of archive inspirations and contemporary PUMA classics, the design of the Mayze features a stacked midsole with a split, derby construction, a TPU piece in heel and a heel tab. The upper is a combination of the brand’s leather construction from classic models.

The Mayze (R1 899) is available on PUMA.com and at PUMA stores as well as and select retailers.

First Look: AMBUSH x Nike Dunk High - 'Cosmic Fuchsia'

This sneaker features an all-pink premium leather upper with matching tonal branding and dual tongue tags.

Finishing off with rubber Swoosh logos on the sides that extends past the heel.

The AMBUSH x Nike Dunk High 'Cosmic Fuchsia' drops 1 April 2021 at selected retailers.