Friday, 18 June 2021

First Look: Nike Air Max Pre-Day - 'Be True'

In celebration of Pride Month, Nike dropped the Air Max Pre-Day with 9 swappable heel-patches.

Taking inspiration from the LGBTQ community, this Nike Air Max Pre-Day comes constructed in a mix of mesh with suede overlays dressed in a blue colorway highlighted with rainbow-gradient Swooshes on the sides.



It also features Nike’s “Be True” tongue labels, branded insoles and velcro heels that can be changed to any of the sexual identity pride flags.

The Nike Air Max Pre-Day - 'Be True' is available at selected retailers.


Thursday, 17 June 2021

First Look: PUMA X AKABOKU


PUMA and French artist AkaBoku dropped their first collection of footwear and apparel, inspired by the vibrant style that exists within the DNA of both and AkaBoku’s wild and colourful work anchored in nostalgia.

PUMA x AKABOKU sees art transformed into wearable pieces. Streetstyle silhouettes are infused with bright and bold colours, graphics, unexpected material overlays and AkaBoku’s signature characters such as the snake and the crocodile

Influenced by cartoons, comic books and street graffiti, AkaBoku has expanded a childhood passion for art into a lifelong career creating art on everything from paper and textiles to concrete and ceramics. The collection includes the RS-Connect, Future Rider, Hoodie, Tee, LS Tee and Shorts.

PUMA X AKABOKU is available at selected retailers.


Tuesday, 15 June 2021

First Look: adidas Yeezy Boost 350 V2 - 'Mono Mist'

The Yeezy Boost 350 V2 returns with a fresh new look that features a translucent monofilament mesh upper with the lateral mono stripe intact, offering maximum lightweight breathability.

The internal reinforcement surrounds the entire upper as a structural component while adding a unique design element. Matching mono mesh laces and heel tab completes the visually appealing upper. A semi-translucent TPU cage wraps the full-length boost midsole, providing the ultimate comfort underfoot.

The adidas Yeezy Boost 350 V2 - 'Mono Mist' drops 18 June at selected retailers. 


Friday, 11 June 2021

adidas Yeezy Boost 700 - 'Enflame Amber'


The Yeezy Boost 700 Enflame Amber features an upper composed of full-grain leather and suede overlays that offer a premium finish, soft hand feel, along with a supportive and durable wear.

A mesh upper provides lightweight breathability and comfort where it is needed while reflective material on the heel adds unique design cues and visual interest.

The TPU midsole features a stonewash effect that creates a distinctive look, making no two pairs alike. A BOOST drop-in midsole offers the ultimate underfoot cushioning experience.

The adidas Yeezy Boost 700 - 'Enflame Amber' drops today, 11 June at selected retailers.


Thursday, 10 June 2021

First Look: PUMA’s New Mirage Sport


PUMA expands its Mirage franchise with its hot new addition, the Mirage Sport. Taking cues from the archive and mixing them with contemporary design elements, this new style inspired by the energetic and trippy world of DJ culture.

Mirage Sport is a successor in a long lineage of Mirage shoes that started back in the 70s. The design team worked hard to bring PUMA’s FUTRO design language forward, playing with archive references and mashing them with futuristic details. The muted, almost washed out, colour palette keeps the attention on the richness of the materials and the construction of the shoe.

Now in store and available for R2 299 from PUMA.com, PUMA V&A and PUMA Braamfontein, X-Trend Store, Archive online, Shesha, Madaiza and select retailers.