Everyday Essentials Elevated. PUMA x Big Sean Drops New Collection.

Together with PUMA, Big Sean designed a curated collection that focuses on versatility, wearability and functionality, pairing it with colours inspired by Fall in the Midwest. But he didn’t stop there. Instilling his fine taste and fashion sense, he chose to use premium luxe materials to elevate these everyday essentials. The result is a collection that’s perfect for lounging and traveling, yet distinctly stylish for evenings out.

PUMA classics are given a progressive, street-ready redesign with mixed premium materials and detailing and a colour palette from pale khakis, dark olives, burnt ochres and birch. Signature dedicated “D” branding is seen throughout the collection.

The latest PUMA x Big Sean collection features PUMA’s heritage sportswear styles that have been updated with a rich colour story and tactile materials. Apparel pieces are created with mixed fabrics and tonal colour combinations, giving the collection a more premium layered feel. Pieces feature taping details and Big Sean ‘D+CAT’ logo.

Court silhouette the new Breaker comes in a neutral urban colour, with tonal signature branding details, rear taping and Big Sean’s signature green outsole.

Watch out for the first drop of the AW’18 PUMA x Big Sean Collection releasing globally on August 25^th, with a second drop coming in October. Available at PUMA SELECT and X-Trend Stores.

First Look: Nike Air VaporMax Premier Flyknit Black/Metallic Silver

Drawing inspiration from the late-90s classic, the Air Zoom GP, the Air VaporMax Premier Flyknit Black Silver borrows the icon’s lateral mudguard and fuses it with an ultra-contemporary silhouette. Its lace-free midfoot strap clasps shut for the ultimate lockdown experience, and a Flyknit-infused upper provides a versatile fit like no other.

To round it all off, a full length Air VaporMax unit is present down below for additional comfort and a smoother stride.

The Nike Air VaporMax Premier Flyknit Black/Metallic Silver drops on Saturday, 25 August 2018.

First Look: PUMA Fierce Slide

PUMA reinvents its iconic Fierce silhouette with the new Fierce Slide. A fresh, fun twist to the original design, made not to just look good but perform under pressure.

Because the next level is the only level, the Fierce Slide gives women the confidence to push boundaries, whether it’s at the gym or out in the world. Geared with a fully knitted upper, the shoe offers a sock-like feel that oozes comfort. Comfy but secure, the style features a branded slide-strap to equip women during different kinds of training. The renowned Fierce silhouette is one of PUMA’s most dashing designs, but why not give it an upgrade? It was modernised with exaggerated heights, adding medial and lateral support, while still keeping its famously classic form. In addition, a new outsole design optimises traction through zoned rubber for those bootie-lifting, core-strengthening training moves.

The Fierce Slide drops worldwide on August 4^th at PUMA stores and selected retailers. Get yours for R1 399.

First Look: Nike Air Jordan 13 Women’s - Phantom/Moon Particle

This Women's version of Air Jordan 13 gets a luxurious and lifestyle theme, making it perfect for ladies who love wearing Jordans.

Dressed in a Phantom and Moon Particle colour scheme. This Air Jordan 13 feature a White leather upper with Grey textured overlays on the mudguard and heel. Both Grey and White are used on the models midsole and outsole.

The Nike Air Jordan 13 Retro Women’s Phantom/Moon Particle is dropping on Saturday, 4 August 2018 at selected retailers.

First Look: PUMA x Roland RS-100 and RS-0 which Globally on #808DAY

PUMA and renowned Japanese manufacturer of electronic musical instruments, Roland, drops a second silhouette that completes the RS sneaker pack – the RS-100 Roland.

The RS-100 Roland follows the story of reinvention – inspired by the past, shaped by the colourful histories of both brands and reimagined for the future. While the RS-0 Roland is a complete reboot of the R-System, the RS-100 Roland retains a more retro look but is decked in modern materials.

The RS-100 Roland’s upper features a vibrant orange suede Formstrip with white reflective edges amidst a combination of white-red pebble leather, black ripstop nylon panels and yellow suede. PUMA and Roland branding can be found on the tongue label, footbed and the anodised metal hangtag. “Rhythm Composer TR-808, Computer Composer” is printed on the heel. A PUMA and Roland logo is printed on the footbed, while the outsole features lines to mimic the lights on a sound synthesiser. All colours and detailing represent 80’s retro hues found on a Roland TR-808 drum machine.

Unveiled last season, the RS-0 Roland, also inspired by the game-changing TR-808 drum machine, features premium leather black upper, micro perf vents, 6mm flat, reflective laces, reflective midsole details and signature TR-808 colours – red, orange and yellow, on the Formstrip. Familiar notes like “Rhythm Composer” and “Bass Drum” accent the midsole while the orange hue continues to the translucent rubber outsole. PUMA and Roland branding can be found on the tongue label, footbed and the anodised metal hangtag.

This exciting collaboration extends Roland’s commitment of innovation and continuing to shape the sound of modern music, setting the standards in music technology for the world to follow. For PUMA, it continues to enrich their stories of reinvention by partnering with influential and creative brands, individuals, and institutions that strive to push culture forward through innovation in design, style, technology, and more.

Both the RS-0 and RS-100 Roland sneakers drop globally on August 8^th, internationally known as #808DAY. The iconic TR-808 drum machine is celebrated for its legendary status and credited by many as the spark that lit the flame of hip-hop music worldwide.

Cop the RS-100 Roland for R2 599 and the RS-0 Roland for R2 999 at PUMA SELECT and Shelflife stores.