Tuesday, 24 February 2015

adidas Originals Introduces O-Ray by Rita Ora


Putting the awesome power of the body on the front lines, adidas Originals and the unstoppable Rita Ora collaborate once more on a range that is slick, tough and innovative. The O-Ray collection comprises a dynamic signature graphic featuring futuristic X-ray and body temperature scan prints in bold sci-fi primaries against dark black.


Expect a range that offers the unexpected this season as sheer mesh mingles with performance fabrics, while sleek patents juxtapose mystery, science and urban attitude. The range features classic silhouettes taking on new gravity via dramatic photo prints and striking reconstruction.



The O-Ray collection is available from 1 March 2015 at adidas Originals stores in Canal Walk and V&A Waterfront in Cape Town, and at Menlyn Park Shopping Centre in Pretoria. Selected items from this range can also be found at other retail outlets, including Dipstreet and Xtrend stores.




O-Ray footwear retails starting at R1, 099 and apparel at R649.