Tuesday 23 June 2015

Introducing the YEEZY BOOST 350 by Kanye West and adidas Originals

adidas Originals and Kanye West have released the second sneaker developed in their close collaboration: the YEEZY BOOST 350. Launching globally on 27 June, South Africans have a chance to grab their pair at Shelflife in Cape Town and AREA3 in Braamfontein, Johannesburg, at a recommended retail price of R2999.

The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West’s ambition of creating a clean, modern, effortless template for footwear and apparel. By fusing adidas’ unparalleled engineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the future of style.

The trainer features an upper composed entirely of adidas’ Primeknit: a breakthrough material developed using the latest digital engineering methods to fit like a second skin. Leveraging adidas BOOST™’s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with an endless supply of light, fast energy.

Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy of anticipation.

South Africans are encouraged to head down to Shelflife and AREA3 on Saturday, 27June, so as not to miss out on owning a pair of their very own.

For more information on the collaboration and the YEEZY BOOST, visit www.adidas.co.za/yeezy.

Follow adidas South Africa on Twitter (@adidasZA) and Instagram (@adidasZA) or join the conversation by using #adidasOriginals and #YEEZYBOOST.

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